Your website should be as user-friendly as possible no matter what field you're in, but that user-friendliness becomes even more crucial when you work with something as technical and as complicated as cooker parts. Cooker Spare Parts is a Cardiff-based enterprise specialising - as the name suggests - in replacement cooker parts, and we have just completed a brand new website design for them.
Now, there are literally thousands of different items that you can purchase through Cooker Spare Parts; in all our years developing ecommerce websites, this may well be the largest product database we've ever worked with. Factor in the very real possibility that the average CSP customer may not know exactly what they are looking for, and things start to get very complex indeed - even if you know your cooker's brand (e.g. Rangemaster), you won't necessarily know the specific model number, and this is the information that companies like CSP need to give you the correct part.
Clearly, this project would be a big challenge, but we're pleased to say that we have well and truly conquered it. Upon arriving at the new Cooker Spare Parts home page, users are prompted to enter their appliance's manufacturer and model number right away, therefore eliminating as much ambiguity as possible right off the bat. Once this is done, the site ONLY displays parts that are suitable for that specific cooker, ensuring that the customer purchases exactly the right item.
Aside from the improved user interface, we also gave Cooker Spare Parts a sleek new design. The site is now fully responsive, allowing people to order replacement parts with ease on any device at all. The crisp, clear page layout ensures that the user knows exactly what (s)he is seeing at any given stage of the buying process, and we feel the red and white colour scheme looks very sharp and modern. Visit cookerspareparts.com now to see our work for yourself!