Aero Leather Clothing Ltd have been the manufacturers and sole distributors of the world-famous Aero leather jackets since 1983! Their jackets are frequently worn by A-list celebrities, and have even featured in many top blockbusters.
Every garment is individual and classic in its own right, so when the Aero team asked us to create a new website for them, we knew that we had to deliver something equally unique.
Visit the new Aero Leathers website
What were our aims?
Our goals for this project were:
- To modernise the Aero website while retaining the company's vintage aesthetic
- To drive more organic traffic to the website
- To convert this traffic and increase sales
How did we do it?
- A new website design. We redesigned the entire website, keeping Aero's established branding whilst streamlining the navigation and user experience.
- A robust CMS. We added a user-friendly content management system that allows the Aero team to effortlessly add new products, adjust prices and stock levels, and edit website content.
- Improved SEO. Our SEO experts conducted extensive keyword research and optimised each page of the new and improved Aero website to maximise its organic search rankings.
Everyone at Aero Leathers - and everyone here at Designer Websites - is really pleased with the results of this project. We feel that the new site deftly balances usability with aesthetic appeal, and it's a great fit for such a prestigious brand.
If you need a new business for your website, please don't hesitate to contact the Designer Websites team!
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