It has been well over 2 years since we updated our own website, so back in March we decided to get on with a new design, however we have struggled since then with our schedule to fit in completing the work, anyway now we are finally at a point where our new design can go live. We believe that the new website is more informative as well as being more attractive.
We have purposely designed our website to provide a more tailored and rewarding experience for our users, depending of course on what they are looking for. We acknowledge that no client will want to read the entire site instead they will likely be looking for a specific service relevant to their needs, so for example they might be looking for an ecommerce website designer, so they hit the ecommerce specific page which provides them with a little information followed by 5 case studies to assist in their decision process. Here's how it looks..
We think the design looks great and the examples provide enough information, without going over the top, to assist potential clients with their decision to use us for their next website.
You may have also noticed that we have integrated our promotional products and promotional clothing ecommerce websites, take a look we are very proud of these sites.. Promotional Clothing
Of course being the website optimisation specialist we have optimised our own website to rank for keyword terms like websites designer, ecommerce websites, website optimisation and many many more. We obviously rank extremely well for local terms like website design cardiff or ecommerce websites Cardiff but now we need to improve our ranking on a national scale.
If you have any opinions we'd love to hear them, but please keep them constructive! Thanks for reading.
A small ecommerce website for Westco but ecommerce non-the-less; this website was developed very quickly (within 2 weeks) and although primarily it is a brochure website for the flooring giant, it does allow online sales of particular special offers from the homepage. The original requirement was to design and develop, very quickly, an attractive brochure-type website to better represent the wholesale flooring company online. The longer term project is ongoing and thankfully we have more time to develop it; it's an ecommerce enabled wholesale system which will allow their wholesale clients to login and purchase their flooring products via an online ecommerce website. The new much larger system will have integrated wholesale accounts, linked directly to their Sage system, the website will be fully integrated with Sage to enable realtime integration with their sales ledger, stock levels and customer records, including customer specific discounts, customer reviews, credit limits etc.
The Westco website was designed, developed and published within a 2 week period and looks pretty good we think, take a look at the flooring website and see what you think.
Importance of internal linking and site architecture for SEO
Meta tags are one of the first considerations in any website’s on-site SEO efforts. They are amongst the easiest on-site elements to change, and in the case of the meta-description, can influence what searchers see in search engine results. There are more meta tags than just those for the ‘keywords’ and ‘description’, and although there has been much debate over the value of such tags, skilfully written meta tags can greatly help with your website SEO efforts.
Which tags should be included in website design?
There are many types of meta tag, but those you should concern yourself with from an SEO point of view are:
Meta Content Type
This tag allows you to control how your site is rendered in a user’s browser. Failure to include this meta tag can result in an illegible page or faulty design. Web designers will normally use such a tag in the design process, but incorrect usage have a detriment effect on SEO as broken pages lead to high bounce rates.
Meta Description
The meta description tag is one of the most important, allowing you to describe your page to the search engines. More importantly however, many search engines use this description in their SERPs. This tag should therefore contain your targeted keywords and entice searchers to click onto your site; this is effectively your sales pitch.
Robots
The robots tag allows you to dictate whether a search engine follows links and indexes pages on your website. Although, this tag isn’t necessary for search engines to follow a link and index a page as they do so by default, even in the absence of a robots tag. You only need to concern yourself with this tag if you do not want a link followed or page indexed. It is also possible to use specific bot tags if you need a specific robot to perform an action.
Language
This tag can be used to dictate the primary language in which your site is written. This is rarely used in domestic settings but can be useful if you expand abroad or relocate to another country.
Source
This is a relatively new meta tag introduced by Google in a bid to identify the source of the news stories it ranks. Similar to social media where the authority of the author is considered as a ranking factor, we can expect source authority to become an important element of the search algorithm in the future.
Keywords
The keywords meta tag has long been discounted as a ranking factor mainly due to its abuse in the early days of website optimisation. This said, best practice dictates the keywords meta tag should still be included as you never know exactly which factors the search engines will deem important in the future.
Refresh
If your site is using this tag you should change it to a 301 redirect; this tag will have a negative effect on your website optimisation.
Used effectively, meta tags can reward your website with a real SEO boost. On the other hand, if you ignore the tags you can expect a negative effect on your website SEO. A good website designer will optimise your met tags for you. Here at Designer-Websites.co.uk we can ensure your website optimisation works for, and not against, your website.
We have just launched a new website for one of first ever clients, we first starting working with Craig Freeman back in 2004 and we first developed a site for them back then. We have now developed a brand new website for them based on the new branding and we think it looks great. The company is a firm of specialist dental accountants who mostly work with dentists, however they do also take on other business type clients and they are in fact our accountants and have been since we incorporated the company. More recently they have worked with a wide variety of clients whist growing their business in terms of the dental accountancy services. We of course thoroughly recommend these guys as accountants, particularly if you are looking for an accountant in the Cardiff area.
Take a look at the new website here.. Specialist Dental Accountants
