We've just launched a new website for air swimming flying sharks, which is a pretty simple ecommerce website. The website was fun to do and involved shooting a little video, taking still photographs, developing a flash animation and of course designing and building the ecommerce website itself. The website is linked to Facebook, Google+, Twitter, You Tube and Paypal.

We were given an an air swimming shark to play with for the week, which was good fun for the gang, the only trouble is that now everybody wants one for Christmas!

Get one of the flying sharks for yourself at Air Swimming Flying Sharks.

It has been well over 2 years since we updated our own website, so back in March we decided to get on with a new design, however we have struggled since then with our schedule to fit in completing the work, anyway now we are finally at a point where our new design can go live. We believe that the new website is more informative as well as being more attractive.

We have purposely designed our website to provide a more tailored and rewarding experience for our users, depending of course on what they are looking for. We acknowledge that no client will want to read the entire site instead they will likely be looking for a specific service relevant to their needs, so for example they might be looking for an ecommerce website designer, so they hit the ecommerce specific page which provides them with a little information followed by 5 case studies to assist in their decision process. Here's how it looks..

We think the design looks great and the examples provide enough information, without going over the top, to assist potential clients with their decision to use us for their next website.

You may have also noticed that we have integrated our promotional products and promotional clothing ecommerce websites, take a look we are very proud of these sites.. Promotional Clothing

Of course being the website optimisation specialist we have optimised our own website to rank for keyword terms like websites designer, ecommerce websites, website optimisation and many many more. We obviously rank extremely well for local terms like website design cardiff or ecommerce websites Cardiff but now we need to improve our ranking on a national scale.

If you have any opinions we'd love to hear them, but please keep them constructive! Thanks for reading.

A small ecommerce website for Westco but ecommerce non-the-less; this website was developed very quickly (within 2 weeks) and although primarily it is a brochure website for the flooring giant, it does allow online sales of particular special offers from the homepage. The original requirement was to design and develop, very quickly, an attractive brochure-type website to better represent the wholesale flooring company online. The longer term project is ongoing and thankfully we have more time to develop it; it's an ecommerce enabled wholesale system which will allow their wholesale clients to login and purchase their flooring products via an online ecommerce website. The new much larger system will have integrated wholesale accounts, linked directly to their Sage system, the website will be fully integrated with Sage to enable realtime integration with their sales ledger, stock levels and customer records, including customer specific discounts, customer reviews, credit limits etc.

The Westco website was designed, developed and published within a 2 week period and looks pretty good we think, take a look at the flooring website and see what you think.

Importance of internal linking and site architecture for SEO

Meta tags are one of the first considerations in any website’s on-site SEO efforts. They are amongst the easiest on-site elements to change, and in the case of the meta-description, can influence what searchers see in search engine results. There are more meta tags than just those for the ‘keywords’ and ‘description’, and although there has been much debate over the value of such tags, skilfully written meta tags can greatly help with your website SEO efforts.

Which tags should be included in website design?

There are many types of meta tag, but those you should concern yourself with from an SEO point of view are:

Meta Content Type

This tag allows you to control how your site is rendered in a user’s browser. Failure to include this meta tag can result in an illegible page or faulty design. Web designers will normally use such a tag in the design process, but incorrect usage have a detriment effect on SEO as broken pages lead to high bounce rates.

Meta Description

The meta description tag is one of the most important, allowing you to describe your page to the search engines. More importantly however, many search engines use this description in their SERPs. This tag should therefore contain your targeted keywords and entice searchers to click onto your site; this is effectively your sales pitch.

Robots

The robots tag allows you to dictate whether a search engine follows links and indexes pages on your website. Although, this tag isn’t necessary for search engines to follow a link and index a page as they do so by default, even in the absence of a robots tag. You only need to concern yourself with this tag if you do not want a link followed or page indexed. It is also possible to use specific bot tags if you need a specific robot to perform an action.

Language

This tag can be used to dictate the primary language in which your site is written. This is rarely used in domestic settings but can be useful if you expand abroad or relocate to another country.

Source

This is a relatively new meta tag introduced by Google in a bid to identify the source of the news stories it ranks. Similar to social media where the authority of the author is considered as a ranking factor, we can expect source authority to become an important element of the search algorithm in the future.

Keywords

The keywords meta tag has long been discounted as a ranking factor mainly due to its abuse in the early days of website optimisation. This said, best practice dictates the keywords meta tag should still be included as you never know exactly which factors the search engines will deem important in the future.

Refresh

If your site is using this tag you should change it to a 301 redirect; this tag will have a negative effect on your website optimisation.

Used effectively, meta tags can reward your website with a real SEO boost. On the other hand, if you ignore the tags you can expect a negative effect on your website SEO.  A good website designer will optimise your met tags for you. Here at Designer-Websites.co.uk we can ensure your website optimisation works for, and not against, your website.

We have just launched a new website for one of first ever clients, we first starting working with Craig Freeman back in 2004 and we first developed a site for them back then. We have now developed a brand new website for them based on the new branding and we think it looks great. The company is a firm of specialist dental accountants who mostly work with dentists, however they do also take on other business type clients and they are in fact our accountants and have been since we incorporated the company. More recently they have worked with a wide variety of clients whist growing their business in terms of the dental accountancy services. We of course thoroughly recommend these guys as accountants, particularly if you are looking for an accountant in the Cardiff area.

Take a look at the new website here.. Specialist Dental Accountants

We developed the computer recruiter website for the Cardiff based specialist recruitment agency sometime ago now, however it was felt recently that it would benefit from a minor facelift, so our website designers created a new image for the site and plugged that into the existing bespoke website and CMS. The whole thing took a couple of days to complete, from design through to development. The result is a more modern and crisp website, aimed entirely at the computer jobs market in the Cardiff and South Wales area.

We think the site looks good and is appropriately targeted at IT professionals, but more importantly our client is very happy with the result.

Take a peek and see what you think, the website is.. IT Jobs Website

“Flash”, the mere mention of the word will have most website SEO professionals running for the hills. Flash sites can look great if done correctly but appearance and user experience should never come as a detriment to onsite SEO, especially for business websites.

Why? Let’s explore....

What is Flash and why do website designers use it?

Flash is a software component used by designers to produce dynamic, interactive websites or site components. The use of flash can have a stunning impact on your visitors. Here is a great example of flash in practice: www.agencynet.com. A flash website on this scale is very time consuming to develop and thus very costly, however there are literally millions of very poor examples of flash on the Internet and that is because these have been done quickly and thus on the cheap.

Flash is often used to display artistic ideas or high quality images, or even to show off multimedia talents, and this is common amongst design agencies and photography web sites.

So what’s the Problem?

The overriding problem is this: it looks great to you and me, but to the search engines these sites are all but invisible. Search robots find it very difficult to index flash sites and although there have been recent improvements; flash sites still fail to compete effectively with HTML sites. Search engines work by scanning information on the web, storing it, and retrieving the best match to meet user queries. Search engines are designed to process text wrapped in tags. The title, headings, paragraphs and links in standard HTML provides structural meaning, which helps search engines understand the importance of the elements on your page.

Whilst the search engines try their best to extract links and text contained in Flash objects, the process is far from perfect, so if your website being found on the internet is important to your business then Flash presents a major problem.

So I think we get the idea, unless you simply don’t care about your website being found on the Internet, Flash should be avoided. However, if you are determined to use Flash elements or have a Flash website which you can’t readily change, then here are some possible solutions:

1. Make use of <noscript> tags

The <noscript> tags can act as an alternative to your Flash allowing you to add some optimised and indexable content. Within the tags you can add header tags which give the search engines something meaningful to crawl. This isn’t cloaking! Think of <noscript> as the Flash equivalent of your <alt> tags.

2. Make maximum use of metadata

Although search engines pay little attention to meta tags these days, if you have a flash file on a page it is essential you make best use of your meta tags. Optimise them as you would for an HTML page.

3. Provide Flash free alternative pages

Provide an HTML only page in conjunction with your flash page, thereby allowing users to access your content even if they cannot view the flash image. This is more labour intensive, but at least your content will be indexable whilst users get the full impact of your flash.

4. Above all else

Don’t do cheap Flash, understand that good looking Flash takes time and can be rather expensive, so do it properly, don’t let a cheap and awful Flash site represent your business online.

So, the verdict...

Search engines are still a long way from indexing Flash efficiently enough for such sites to compete with HTML sites, but if you absolutely have to optimise a Flash website, then the steps mentioned above will help you achieve a far higher ranking.

For further information on any aspect of website design, or for an exceptionally designed e-commerce website which encapsulates a user friendly experience with all the most up to date SEO techniques, contact Designer Websites.

We recently launched a refreshed looking website for Liberty Marketing. We initially created a small business website for the online marketing agency a while back and although the site still functioned well and ranked high in the search engines, the guys felt it was time for a facelift and they also wanted to refocus their core solutions by adding new content to the site. We developed a new design and implemented the changes and now the Cardiff online marketing agency has never looked better.

Visit Wales' largest online marketing services agency

We released a garden decking website back last year and the site is doing incredibly well, we are happy to say. Having recently seen the quality of the decking once it is down I have to say how amazed I am at how good it looks! I have personally put timber decking down and it was hard work and needs staining every year, so this composite decking makes me cringe at how much time and effort we have wasted on timber decking, and continue to waste I might add!

If you are thinking about decking right now, whether it be for your garden or your roof top balcony, or even for a commercial premises I would urge you to first look at this composite decking from Timbertech, it is a little more expensive up front, but will be easy to maintain, will look better than other decking and will also be fitted easier!

Don't take my word for it - take a look at this composite decking site now.

When your website is all built and raring to go; that’s the first step. Now you’ve got to think about promoting your website so that it enjoys a fair share of the traffic in your market place.

Sooner or later, as long as your website is coded correctly, the web spiders will come crawling and shortly after, you will start appearing in the all important search results. Initially you will probably only show for very specific searches such as your company name; however, this is likely to only offer a very slight benefit to your business.

If this is the case, how do you ensure your website is noticed by people who are not already aware of your business?

1. Content... Content... Content!

You (hopefully) know a lot more about your industry than the average person. Use this position to your advantage. Be the expert. Spread the news – whatever it maybe; whether it’s interesting developments and innovations in the industry, or the launch of special offers, new products and free trials. Whatever it is, tell them about it, and put your own interesting slant or twist on the story to show exactly how it applies to your company.

You can also put up a question and answer session on your website. It may take a little bit of time to administer, but this will help you connect with your customers and again provide invaluable content to keep those web spiders well fed. You should also contribute to forums or submit articles to the numerous article directories – wherever you can share your knowledge and start to get your name and website known.

2. Write using keywords

When writing all of this content, the best way to ensure the promotion is a success is to use keywords. The content on web pages needs to be keyword rich, i.e. have the keywords in all the important locations and in the right quantity.

This is something we can advice on further if needed, though as a starting point you need to ensure that the phrases you are targeting appear in your page titles, your meta description, your main heading, subheadings and then throughout the page a number of times.

3. Build links

Think of your website in the same way as you think of businesses in the real world. Unless someone is willing to recommend a company to you then you often will not consider spending your money with them. The internet is similar, in that unless a website enjoys good link popularity then it will not be taken that seriously by the search engines. Link building is a huge topic and there are hundreds of different types of links and thousands of ways to get them, but the easy quick wins include persuading your partner businesses and suppliers to place a link from their site to yours. You should also look for general and industry-specific directories that will allow you to place a listing and a link to your site. Doing so will help the search engines find your site more often and consider it a more valuable resource.

Designer Websites is a lot more than your average website development team. We care about the success of your business so make sure that not only is your website search engine optimised, but you are aware of the best ways to build traffic and enjoy search engine success. If you want the help of a team of talented website designers who mix technical expertise with commercial know-how, then call Designer Websites on 0845 2726813 now.

We have recently launched an ecommerce website specialising in branded keyrings. The ecommerce website sells a wide range of promotional products including promotional pens, promotional mugs and promotional USB memory sticks, but they specialise in branded keyrings.

You can select your branded keyring from a wide range of keyrings, customise it online and purchase online! There is no need to call anyone and no time wasting, simply pick a keyring, pick your desired quantity, customise the keyring and pay for it.. you then receive art proofs and final approval before the production of your branded keyrings.. simple!

If you are looking for branded keyrings then look no further than keyrings promotional

We have just launched a fast bridging finance website. These guys specialise in independent bridging finance.

We have launched yet another promotion products website for yet another clients. These promotional products specialists supply everything from promotional mugs to promotional pens, promotional USB Memory sticks and much more..

Here's the site that's recently gone live..

We have today launched a new TimberTech UK website today. TimberTech have a range of composite decking solution that simply looks fantastic and requires very little maintenance. The website is quite comprehensive and has some fantastic photographs of timberTech products.

Please take a look at this leading composite decking supplier here.

If you are interested in looking for garden decking then honestly look no further, these composite decking boards are amazing, I would highly recommend TimberTech and their brilliant products.

Leading Catering Company 'The Producers' goes live with new website

The Producers Catering are a superb corporate and private function catering supplier. Designer Websites were contracted to design and develop a new website for the company, which can now be found live at http://www.theproducerscatering.com. we thoroughly recommend trying their delicious food!