RJ Funerals Website

Robert D. Johnson Funeral Directors are an independent funeral service based in Barry, Vale of Glamorgan. This family-run business specialises in bespoke, flexible funeral services for families who are looking to make arrangements after the passing of a loved one. With extensive experience in funeral care, they ensure every family receives the service they’ve envisioned for their dearly departed – while alleviating them of the stress of organising the funeral arrangements during their period of grief.

Robert D. Johnson Funeral Directors offer the following funeral packages:

As an independent business, Robert D. Johnson offer a caring, personal service that large chains are sometimes unable to provide. Staff are selected on the basis of their professionalism and caring approach to their work.

How Did We Help Them?

We have created a user-friendly brochure website for Robert D. Johnson Funeral Directors. The new design is professional and befitting of the industry in which this client operates, and the website interface is very easy for users to navigate. Visit www.rjfunerals.co.uk to take a look at our work.

We provided:

  • Responsive Website Design – The RJ Funerals website functions well across all screen sizes whilst maintaining its sophisticated look. Regardless of the device used to access the website, the pages of the website maintain their look and ease of navigation.

  • Search Engine Optimisation – Every page on the new RJ Funerals website features high-quality content which is relevant to the user, effective in communicating the services offered, and carefully optimised for high Google rankings.

Do you need a bespoke, professional website to showcase your business and the services you offer? If so, get in touch with Designer Websites for a free, no-obligation quote.

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Ecommerce Website Design Ideas

When you're trying to succeed in the world of ecommerce, there are lots of different factors to consider. Nowadays, most online shoppers expect ecommerce websites to meet each of the following criteria:

  • Secure checkout system
  • Appealing, mobile-friendly design
  • Minimal loading times
  • User-friendly site navigation
  • Extensive product information (so that people know exactly what they're buying)
  • Competitive prices
  • Positive feedback from other customers
  • Ability to contact the seller with ease

Consumer trust is key to the success of any ecommerce website, and you will probably need to tick all of the above boxes in order to earn the trust of the average online shopper in this day and age.

With this in mind, here are three helpful ecommerce website design ideas from the ecommerce experts here at Designer Websites:

Use engaging, good-quality product images.

Most people won't purchase something online unless they're certain of what they're paying for. Detailed product descriptions are important, but a picture is worth a thousand words, and a few good images will generally sell your product a lot more effectively than a few paragraphs of text.

Both quality and quantity are important here. You need detailed images that make your items look enticing, but you should also try to offer a variety of images for each product. Try to cover all bases: one no-frills image that clearly shows what the product looks like; one or two photos of the product in use; a picture to show what the product looks like in its packaging, and another to show what's actually inside the box. You get the idea - your product images should aim to answer every question the average customer might ask.

Of course, you should also ensure that the images on your website aren’t so large that they slow the whole page down. Loading speed is a critical issue for Internet users these days, and even an extra second or two can have a disastrous impact on your website’s conversion rate, so make sure those beautiful images are optimised for a smooth, speedy browsing experience!

Put lots of emphasis on customer reviews.

We all seek approval from other people, and this tendency can be clearly seen in the behaviour of online shoppers: by and large, we're far more likely to buy something if several other people say they did the same and had a good experience.

For this reason, you not only need to gather reviews from your satisfied customers, you need to put those reviews right where everyone will see them. Your ecommerce website design should ensure that every potential customer sees all the 5-star ratings and positive comments that your other customers have left. It should also be clear how many people have reviewed each product, since a 5-star average rating is a lot more persuasive if multiple people have given the product full marks.

Shoppers see positive reviews as seals of approval - they have a hugely reassuring effect on the potential buyer, so make sure those ratings and recommendations aren't buried way down at the bottom of the page.

Make it easy for users to find what they're looking for.

The modern Internet user is an impatient creature, and the more barriers you put between them and what they're looking for, the more likely it becomes that they'll leave your website and shop with one of your competitors instead. As we mentioned before, it's important to ensure that your pages load quickly, but it's just as important to make the journey from one page to the next as seamless as possible.

This can be achieved in a number of different ways:

  • Make sure your website's search function works properly, and ensure that the search bar is easy to find no matter what page the user is on

  • List 'related products' (or similar) on your product pages. That way, if the user decides that the product they're looking at isn't quite what they need, it's easy for them to find a suitable alternative.

  • Put important information - your delivery options, your returns policy, and so on - somewhere that's reasonably easy to spot so users don't waste time trying to find it.

  • When designing your site hierarchy (i.e. your categories and sub-categories), put yourself in the shoes of your average user and try to come up with a sensible structure that's easy to navigate even if you've never seen it before.

  • Make your homepage as helpful as possible. It may be tempting to simply fill your homepage with the products you're most keen to sell, but this may not be best for the user. Again, you should endeavour to put yourself in their shoes: if someone arrives on your homepage, are they looking for a specific product or piece of information, or are they just browsing for ideas? Do they want to know about your company, or do they want to see the newest additions to your range?

Essentially, your aim should be to minimise the number of clicks / actions the user has to perform in order to achieve their goal.

If you need a bespoke ecommerce website designed by professionals, we at Designer Websites are the people to call. Request an ecommerce quote here!

You may have heard about movie Easter Eggs or video game Easter Eggs before, but have you ever heard about Website Easter Eggs? The internet is filled with copious amounts of weird and wonderful things, so it makes sense that there may be a few surprising features hidden in the depths of numerous different websites. If you're prepared to go on a different kind of Easter Egg hunt this holiday, you will find that websites all over the world incorporate these hidden gems and they are just waiting to be discovered. 

To give you a brief history of where website Easter Eggs came from, it all started back in the late 70's with a game designer. Feeling slightly bitter about the fact that back then game designers were not provided with any credit for their work, this particular game designer decided to hide his credit in the game Adventure, which was made for the 2600 Atari. He designed the game so that when a player performed a specific action at precisely the right moment, the screen would briefly flash the designer's credit

This came to be known as an Easter Egg because Atari then had to go on a type of Easter Egg 'hunt' to find the secret message hidden in the depths of the game. From this point onwards, you will be able to find multiple examples of Easter Eggs hidden in games, movies, and websites - mainly to amuse those who are now 'in the know'. Just think of Stan Lee's famous cameos in all of the Marvel movies. The Marvel follower base now awaits these cameos and rejoice whenever Stan Lee's couple of seconds appear on the screen. Website Easter Eggs offer the same effect. They outwardly show that the company has a sense of humour and are willing to go above and beyond to entertain their followers

And so, with the Easter holiday upon us, we went on our own website Easter Egg hunt and put together our top 8 favourite website easter eggs hidden on the internet:

Konami Code on Digg.com

If you know a bit about gaming, you may have heard of the Konami Code before. This code was created by Kazuhusa Hashimoto when developing the notoriously difficult arcade game Gradius. To have enough time to test the game, Hashimoto created a code which would provide power-ups whenever needed. That code was up, up, down, down, left, right, left, right, B, A. This code was allegedly designed only for Hashimoto, but he happened to 'forget' to remove the code when the game went live. Once players got wind of this cheat code, the age of the Konami Code began.

This is why Digg's website easter egg has great comedy value. They understand that the Konami Code is designed as a cheat code, but have managed to turned that on its head by Rick Rolling users whenever they attempt it. We recommend having your sound right up when you enter the Konami code on the Digg website!

Google Search: Do A Barrel Roll

For our second website Easter Egg, simply type 'do a barrel roll' into google and watch as it follows your directions. This is one of our favourite google Easter Eggs, and google has quite a few. It should come as no surprise that Google has the monopoly when it comes to website Easter Eggs. Google is featured a couple of times on this list, but for a fully comprehensive list of all the google Easter Eggs, you can find hidden in the search engine here

Youtube Search: Use the Force Luke

Although the Star Wars hype may have died down, YouTube still has a nifty website easter egg stashed up its sleeve. Simply type 'use the force luke' into the youtube search bar and watch as everything on the page becomes controlled by 'the force'. By moving your mouse you can attempt to control the force, too. Another quirky website easter egg happens when you type in 'do the Harlem shake' in the search bar. We recommend headphones for this one too! 

Fantastic Beasts and Where to Find Them on Google Maps

Hold on to your hats Harry Potter fans, for Google Maps can now take you back in time with their website Easter Egg. Google maps have partnered up with Fantastic Beasts and Where to Find Them to provide you with an inside tour of the 1926 wizarding world. All you have to do is type in 'Fantastic Beasts, New York City' and google maps will take you to all the focal points of the movie. You will be able to explore and have an inside look at MACUSA (Magical Congress of the United States of America), New York in 1926, The Blind Pig and Tina and Queenies home. It's pretty fantastic if we do say so ourselves.

Wistia's Dancing Team Page

A great example of a company using a hidden website easter egg to display company personality is Wistia. On the Wistia 'about' section, you will find the 'Wistia Class Photos'. On this page, type 'DANCE' and click enter then watch as the team proceeds to dance to some classic jazz music.

Google Search: I'm Feeling Curious

If you're ever feeling bored, just remember that google has this clever little website Easter Egg just waiting to provide you with entertainment. All you have to type into google is 'I'm feeling curious' and google has a widget installed to provide you with a multitude of interesting trivia, ready for you to whip out at all the parties you're invited too. Find out what a heard of unicorns is called or the book the statue of liberty is holding with this useful website Easter egg.

Inspect Source on Coca-Cola Website

Some companies also have website Easter Eggs embedded into the very code of the website. This is because they are aware that many website developers will look at a website's source code to see how specific features were done. With this knowledge, coca-cola has inserted a little nod to anyone who may be looking at their code by inserting the coca-cola logo directly into the source code. To see this, just go onto the coca-cola home page, left click and click 'view page source'. 

Konami Code On BuzzFeed

As you can see, most of the biggest websites have got in on this website easter egg craze. Even Buzzfeed have incorporated the Konami code into their own website. Just press up, up, down, down, left, right, left, right, B, A and enter on the homepage and all of the text will change to 'Wilkie!' with a picture of BuzzFeed's chief of technology officer, Mark Wilkie, eating Cheetos with chopsticks. We think this one may be more of an in-joke, but it still shows the great company culture BuzzFeed have.

So, we hope you enjoyed our website Easter Egg hunt. If you know of any others or want to let us know your favourites, either tweet us or leave us a comment on any of our social media platforms. Have a great Easter!

Mobile User Experience
 
Mobile user experience should be a core consideration for all web designers and online businesses. A huge portion of all online activity now takes place on a smartphone; Google have even created a completely separate index to make sure they're giving mobile searchers the best possible results. Even if your website works like a dream on larger screens, you'll lose a lot of potential customers if it's a nightmare for smartphone users.

So what can I do to make mobile users happy?

If you want to get a good return from your site's mobile visitors, you'll need to think about the user experience you're offering and how this translates to smaller screens. Mobile user experience quality depends on many different factors, but here are a few key areas to focus on:

Use a responsive design.

The first step towards total mobile-friendliness is upgrading to a responsive website design. Browsing a non-responsive website on a smartphone usually means 'pinching' to zoom in and get a proper look at the content; a well-designed responsive website will automatically adapt to fit the screen it's being viewed on, so no matter what device your customer is using, your content should display perfectly with no pinching required.

Don't bury important content.

One mistake that lots of people make these days is assuming that mobile users are happy to scroll indefinitely in order to reach the piece of content they need. It's true that scrolling is a more comfortable and fluid action than clicking/tapping, and because of this, it's safe to assume that most mobile users would rather scroll through a long page than click through several small pages (this is why people don't like those articles that display information in the form of a click-to-proceed slideshow). However, smartphone users don't have an infinite supply of patience, and you won't be doing anybody any favours by putting your important content at the bottom of the page, several screen-lengths down.
 
Wherever possible, the 'meat' of your page should sit above the fold (or, failing that, not too far below the fold). Make your important content - your call to action, your key info - immediately visible rather than assuming that people will be happy to scroll down to find it.

Be fast!

If there's one thing that everyone on the web (but especially the average mobile user) hates, it's a page that takes an eternity to load. Even if you don't care about ticking off smartphone owners, you should be striving to ensure that your website loads quickly for the benefit of your desktop visitors; if you are serious about maximising your mobile conversions, then site speed becomes even more important because lots of mobile users are browsing within a very limited time window. Perhaps they're killing time while they wait for the bus, or perhaps they're already on the bus and they've got one minute to peruse your website before their stop arrives - either way, time is of the essence and long loading times will cause frustration and quite possibly prompt people to try one of your competitors instead.
 
If you're not sure how to boost your website's loading speeds, try typing your URL into Google's PageSpeed Insights tool.

Space out your clickable elements.

Tapping a smartphone screen with your finger is a less refined, less accurate action than a mouse click, so if there's something on your website that you want lots of people to click on (e.g. a 'Contact Us' button, a hyperlink within a paragraph of text), you'd better make it easy for them. In order to meet the basic standard for mobile-friendliness, all clickable elements on your website should be:
  1. A good distance from all other clickable elements
  2. Big enough to tap with ease
Crowding a whole bunch of links into a small space increases the likelihood that users will click the wrong link by accident. Giving your clickable elements a tiny 'click zone' that requires hyper-accurate tapping increases the likelihood that users will need multiple attempts in order to land a successful click. Both of these outcomes are very frustrating for the user and will seriously damage their experience of your site, so make sure your clickable objects are large and reasonably far apart.

Make the user's journey short and simple.

Think of your website as a running track. The end user is a sprinter, and they cross the 'finish line' whenever they complete a conversion on your site ('a conversion' being the thing that you ultimately want users to do on your website - this could mean making a purchase, requesting a quote, subscribing to your newsletter, et cetera). Between the user and the finish line are a series of hurdles: actions that they must complete and hoops they will have to jump through in order to reach the conversion stage.
 
Your mission is to make those hurdles as few and as minuscule as possible. Make that running track as short and as unobstructed as you possibly can!
 
Here are a few example of 'hurdles' and how you can help your mobile users to overcome them with ease:
  • Finding the right page. The first 'hurdle' for most visitors to a website is working out where to find the thing they're looking for. You can minimise this hurdle with a clear site layout and intuitive navigation (i.e. not too many menu options, self-explanatory category names).

  • Entering payment details. This is a huge hurdle on some ecommerce websites - entering your credit card number and billing address and so forth is a tedious, time-consuming task, especially when you're using a touchscreen rather than a computer keyboard. Minimise this hurdle by using an online wallet service like PayPal or allowing users to create accounts and save their payment details for future purchases.

  • Entering contact details. Even if you're not selling anything through your website, the inevitable 'fill out this form' stage can still be a big hurdle for users en route to a conversion. Whether you're encouraging users to send a message, request a quote / call back / free sample, or sign up for something, they will always be forced to painstakingly tap in their details; however, you can minimise this hurdle by only asking for information that is crucially important. For example, why ask for someone's postcode, telephone number and date of birth if all you really need is a name and an email address?
If you need help optimising your website for mobile visitors, Designer Websites can help - get in touch now to request a quotation for your project.
Prepare Your Website for 2017

Though we're only a few days into 2017, it's already clear that change is on the cards for this year. America is getting a new president; the UK is scheduled to begin the process of leaving the European Union; and important elections will be taking place in a number of countries, including France, Germany, and the Netherlands.

Don't worry, though - this isn't going to be a post about politics. The world of web design is constantly reshaping itself, and just as 2017 looks set to usher in a number of big political changes, we're also expecting to see several sizeable shifts in the landscape of the Internet between now and January 2018. Lots of changes are coming, and if you want your business to succeed (or continue succeeding) over the next twelve months, it's very important that you stay abreast of these changes.

Priorities for your website in 2017

Below are 5 design, UI and SEO changes website owners should aim to make this year.

1. Speed it up.

If there's one thing that will utterly scupper your chances of online success in 2017, it's a website that takes too long to load. The days of dial-up, when web users would happily wait several minutes for a page to render, are gone; nowadays, most users will leave if your content doesn't load within a second or two. People hate waiting around, especially when they're on the go and browsing the web on their smartphones.

And what users hate, search engines hate too. Google, Bing, and the rest of them will be reluctant to list your website as a search result if it provides a sluggish and frustrating user experience. If you want to make your customers happy AND keep the organic search traffic rolling in, it's imperative that you minimise your site's loading times.

TAKE ACTION: Use Google's PageSpeed Insights tool to check your website's load times and find out how you can speed things up. Talk to your web developer if you're unsure of how to implement any of the tool's recommendations.

2. Stop using pop-ups.

For years, 'pop-up' was a dirty word associated with the spammiest, most irritating kind of online advertising in existence. When you think of a pop-up ad, you probably picture garish colours and dubious claims such as 'YOU HAVE WON AN IPOD' or 'THERE ARE 14 HOT SINGLES IN YOUR AREA WAITING TO CHAT'. Strangely, though, pop-ups have become somewhat legitimised in recent years, and many perfectly reputable websites now use pop-ups to drive newsletter sign-ups, app downloads, and other conversions. Perhaps you use this strategy on your own site; perhaps it even works for you.

But now is the time to stop. Google recently declared war on pop-ups (or 'intrusive interstitials'), stating that sites using them "may not rank as highly" from 10 January 2017 onwards. This doesn't just apply to old-fashioned, 'click here to claim your prize' pop-ups - it applies to pretty much any on-screen element that appears unexpectedly and gets in the way of the actual content. And yes, that unfortunately includes your nice-looking 'subscribe now' box. Get it gone by the 10th of January, or prepare to see a drop-off in your Google rankings.

TAKE ACTION: Remove any nonessential pop-ups from your website, or redesign them so that they don't cover up too much of the page itself. Learn more about Google's forthcoming pop-up penalty (and whether it will affect you) here.

3. Declutter your design.

We're always reading about the latest web design trends, and we've seen a lot of articles lately with titles like '17 Web Design Predictions for 2017'. Lots of industry experts are offering lots of different opinions and forecasts right now, but the general feeling seems to be that a minimal, uncluttered aesthetic is the right choice going forward. The design world has been moving steadily in the direction of minimalism for several years now, and it's unlikely that 2017 will buck that trend.

TAKE ACTION: Minimalism is a great approach to web design because it makes sites easy to navigate as well as easy on the eyes. Here are a few steps you can take to declutter your site this year:
  • Fewer menu options. Listing loads of different categories in your site menu can make things look messy, and users may struggle to work out which one they need. For this reason, it's better to streamline your site structure and show just a few options at the top of each page.

  • Make your message stand out. If you've got a key message to get across, don't bury it in reams and reams of text. Aim to cut down on unnecessary copy and focus on making the important words stand out. Lots of people have predicted that big, bold typefaces will be very popular in 2017, so ask yourself if the point you've taken ten paragraphs to make could have been made in a single striking sentence writ large at the top of your page.

  • Don't fear empty space. When designing your site's layout, you may be tempted to fill every last gap with an image or a bit of copy. But this may not be necessary! Discerning use of empty space can help your website to feel elegant and inviting rather than claustrophobic and overwhelming. Empty space also draws the user's attention back to the central focus of the page, whether that's an image, a headline, or a CTA.

4. Optimise for user intent.

There are two big buzzphrases that every SEO specialist in the land will be running into the ground this year. The first is 'user intent' - basically an extension of the well-worn adage that you should be optimising your website for users, not search engines. If you want to boost your organic search traffic in 2017, the key is to 'optimise for user intent'.

This means that, rather than picking a popular keyword and carefully concentrating on that term when you write your site copy, you should be thinking about your target audience and what they're trying to achieve. Keywords remain an important part of the search engine optimisation process, but both your keyword choices and your website's content should be directly informed by the needs that you're trying to meet.

For example, if you sell carpets, don't just write a tonne of copy about 'cheap carpets' and expect the search engines to reward you with a tonne of traffic. Instead, take the time to identify your target audience; consider what your average customer wants, and then create a website that gives it to them. This could be a simple, easy-to-navigate list of the different products you stock, or it could be a handy wizard-style tool that helps users to select the right carpet for any given room. What it probably won't be is a thousand-word essay on cheap carpets and why your cheap carpets are the best cheap carpets on the market.

You should also think carefully about the intent behind each keyword you target on your website. 'How to lay a carpet' and 'carpet installation' might seem like two very similar search terms on the face of it, but where someone who Googles 'how to lay a carpet' might want a how-to guide or instructional video, the person who Googles 'carpet installation' probably just wants a professional to come and do the job for them. Be sure to consider how well your content satisfies the queries people are typing in to find it.

TAKE ACTION: Don't just create a website and then stuff it with your industry's most popular keywords; instead, follow the Intent > Keywords > Content model described below
  1. Intent: Start by identifying your target audience and the needs that you're trying to meet. What is their intent when they visit your website? What are they looking to achieve?

  2. Keywords: Use a keyword research tool to find out what people type into Google when they need the thing that you provide. Do your potential customers use short phrases or longer, more conversational search terms? Identify a set of keywords that are directly related to your niche.

  3. Content: Structure your website and create its content based on the intentions of your users and how they are expressed in the form of search queries. Pick a keyword (or group of keywords) for each page of your website, and ensure that every page is perfectly tailored to the needs expressed by the query it targets. 

5. Remember your mobile users.

Here's the other big SEO buzzphrase of 2017: 'mobile first'. For many webmasters, mobile friendliness has thus far been little more than an afterthought, but now that the majority of Internet usage takes place on mobile devices, it's absolutely crucial to make sure that your website works perfectly on smaller screens.

Google demonstrated their commitment to putting mobile users first several months ago - not only did they roll out a completely separate index for mobile searches, they also announced that this new mobile index would be "the primary Google index" going forward. This shows that Google are extremely keen to make mobile users happy in 2017, and if your website doesn't make mobile users happy, your organic Google traffic may well take a nosedive this year.

TAKE ACTION: Look at your website on a range of mobile devices and ensure that it is nice-looking and easy to navigate on smartphones and tablets as well as on desktop computers. Strongly consider upgrading to a responsive website if you haven't already done so.

Need help getting your website in shape for the new year? Get in touch with Designer Websites - we are a team of expert designers, developers and SEO specialists, and no matter what business you're in, we can help you to succeed online in 2017.