The world of online marketing has changed a lot over the last decade. Consumer habits have changed with every passing year and technological advances have altered the way we consume media and information dramatically.

As a result, certain marketing techniques have become virtually obsolete, particularly when it comes to SEO. By contrast, video has become increasingly popular in recent years and this trend doesn’t look to change any time soon.

There’s no denying it, video content is king, so you better learn how to bend the knee!

Typical Video Content for Businesses

When it comes to online marketing, video content for businesses is a lot like protein for bodybuilders.

Avoiding video isn’t just foolish, it’s essentially starving your company of a vital nutrient it needs to grow and perform to its fullest potential.

For many SMEs, some of the most common video content comes in the form of the following:

Helpful Tips/Tutorials

There’s a reason why they used to call the internet the “information superhighway”.

The first port of call for anyone looking to find out anything, the internet is the #1 destination for those seeking a solution to a problem, query or conundrum.

Providing answers, walkthroughs and guides on how to do things is a sure-fire way to get brownie points with your customers.

What’s more, actions speak louder than words; the power of video wins over text any day.

Expert Interviews 

Calling on company experts with specialist knowledge of a particular field can be great for providing useful, topical content to your customers.

This added value can further endear your brand to the consumer, strengthening the relationship as a result.

An engaging alternative to this is to conduct a Q&A using customer questions as the basis for the topics, allowing you to get to the root of what the public really wants to know.

Behind the Scenes

Providing a peek behind the curtain into your business can be a fantastic way to let your customers and clientele get a feel for the people behind the brand.

Creative offices are particularly interesting when it comes to these kinds of videos, providing a unique insight into the quirky environments where day-to-day business is conducted.

This can extend to include additional content like staff introductions and mini personality profiles from key players in the company.

Product Reviews

If you’re considering using a service or buying a product, chances are you’ve looked at online reviews for guidance at some point.

From a content creator’s perspective, this can translate brilliantly into video and transform customer feedback into a personable, sincere testimonial.

You don’t even have to stick to the customer testimonial route either. There’s nothing stopping you from reviewing products relative to your business as well.

In fact, providing expert insight and opinion on related products can be extremely helpful and useful to the consumer.

Unboxing videos have also become hugely popular in recent years, so why not jump on the bandwagon and ride the wave while the tide is high?

How It’s Made

Whether it’s a physical product, an online service or something else entirely, providing background info on how something came to be can serves two purposes.

In addition to providing your customers with insight into the process, it also acts a great way to showcase your skills and show-off exactly why your company is good at what it does.

When it comes to creative tasks and large-scale projects, time lapse videos are perfect, providing an impressive overview of the journey in a perfectly digestible manner.

Video Content Ideas

While the former suggestions are great for creating video content you can churn out on a regular basis, none of these topics are really reinventing the wheel or breaking new ground in terms of creativity.

If you’re really looking to gain some momentum and build some excitement through your video content, why not consider exploring some of the following options to really give your business a shot in the arm.

Product Reveals

If your company is launching a new product, offering a new service or unveiling a new innovation, a reveal video is the perfect way to go about it.

Reveal videos allow you to create a buzz behind your newest addition and get it off to a running start with the fanfare to suit.

Product reveals also allow you to demonstrate how it works right off the bat and showcase the features and benefits of this exciting new addition.

Teaser Videos

Much like a product reveal, a teaser video is the perfect way to pique interest without giving away any of the details.

Subtle hints and glimpses into your main announcement, drip-fed in an enigmatic fashion can be the perfect way to whet the appetite of your audience prior to a big announcement.

Inherently short in length and even shorter on details, teaser videos provide the perfect weapon to provoke intrigue and expand the reach ahead of your actual announcement.

Best of all, this allows you to get additional content out of one reveal, providing ready-made ammunition for awesome video content.

Competitions

From the very young to the very old and everywhere in between, it’s a trait that’s virtually universal – everyone loves a freebie.

Competitions make for great content. Better still, they make for great shareable content, expanding your reach with little effort at all.

Creating a competition announcement or laying down a challenge in video form makes for effective video content.

Better still, you can also film the results to get even more content out of the very same competition.

Promotional Activities

If your business is planning on engaging in unique, fun or colourful promotional activity, getting such actions on film should be a top priority.

Whether it’s a pop-up stand in a local shopping mall or a branded vehicle in a major parade, promotional activities, big or small, show that your company is so much more than MS Office and invoices.

Interacting with the public through such activities can do wonders for brand awareness and help shape the public’s opinion of your overall business.

Failing to record any promotional activity is a waste of Grade A content and a regret that is virtually impossible to rectify once the moment has past.

Team Building

Much like promotional activities, team building exercises can translate well into excellent content, particularly when it comes to reinforcing a brand image and strengthening your company’s relationship with its customers/clients.

After all, a business is only as strong as the people behind it and showing the human side of your company can be a great way to humanise your brand. It also shows that the company values its employees which, once again, does wonders for the appeal of the brand.

As such, getting it on video can be a great way to provide unique content while also positively reinforcing your brand in the public eye.

If you’re interested in professional video solutions for your business, why not drop us a line? At Designer Websites, we offer a variety of video options, from company showreels to drone filming, so contact us today! Call now on 01446 339050 or click the link below to get in touch online.

Get in Touch

The world of SEO is a lot like the world of fashion: if you want to stay relevant, you’ve got to keep up with the latest trends.

For SEO specialists, that means staying abreast of the latest Google algorithm updates and failing to do so can see you fall behind as a result. What’s more, continuing to use outdated SEO techniques can not only be ineffectual, it can even result in you being penalised as a result.

While the list of ageing SEO tactics grows with each passing year and every additional algorithm update, there are still a few old-school SEO techniques that continue crop up, despite their ineffectiveness.

Here are a handful of the most common outdated SEO offenders still prevalent in 2019.

Exact-Match Domains (EMDs)

Exact-match domains are essentially examples of websites where the web address itself is rich in keywords and describes what the site itself does.

For example, a business that focuses on student housing in Cardiff may have opted for a domain like studenthousingcardiff.co.uk. Think of it as the Ronseal effect – it does exactly what it says on the tin.

EMDs were once deemed to be a fool-proof SEO tactic, allowing sites to scale the SERPs like Sly Stallone in Cliffhanger. However, their effectiveness has since plummeted and the popularity of EMDs has fallen dramatically… like John Lithgow in Cliffhanger.

Nineties movie references aside, EMDs today are more of a deterrent than an SEO tool, appearing spammy and illegitimate to both Google and Joe Public alike. This can, in turn, hinder conversions and make link building more difficult.

Exact-Match Anchor Text

Exact-match anchor text is hyperlinked text that matches the exact desired keyword or phrase of the page. While sparing use can be…well, useful, overuse can be extremely detrimental to your site.

Exact-match anchor text can be seen by Google as a tell-tale sign of deliberate link building and, as such, can be deemed to be search engine manipulation, resulting in your page/site being penalised.

To avoid incurring a penalty, try to create natural links related to the anchor phrase by either opting for a partial match or an unmatched linkable phrase.

For example, if the exact match keyword is “Halloween costumes”, a partial match could be the phrase “Check out our range of Halloween costumes”.

Meanwhile, a safer bet would be to link the phrase “Check out our variety of spooky fancy dress options” – relevant yet completely unmatched.

Dedicated Pages for Keyword Variations

While the old-school method of targeting a single keyword on a specific page may have worked in a by-gone era, Google’s ever-evolving algorithm has luckily put this process to bed and tucked it in tight.

Thanks to the increasingly clever semantics of Google’s Knowledge Graph, the search engine is now able to take into account relative words and phrases that correspond to the search term.

The arrival of RankBrain – Google’s cutting-edge AI system – allowed it to understand the user intent even further, providing even more relevancy and accuracy in the search results.

If you have created singular pages for keyword variations in the past, keeping such superfluous content can be an issue and actually hinder your positioning in the SERPs.

If possible, merge the content and remove the surplus pages, placing their desired relevant keywords in positions of prominence within the surviving page.

Writing for Bots

Another classic way of attempting to boost Google rankings is to tailor your content to appeal to Google bots, keyword stuffing and shoe-horning phrases in wherever they will fit (and even where they won’t).

For example, once upon a time, a blog targeting the keyword term “writing for bots” may have looked like this:

“Writing for bots is great for SEO. If you’re thinking of writing for bots, check out our guide on writing for bots to help you uncover the secrets of writing for bots.”

Thankfully, this form of content manipulation has been largely eradicated, allowing the content itself to flow naturally and freely in a far more logical and readable way.

Think of it as the digital equivalent of forcing an impressive phrase into your French oral exam. While it may tick the box in terms of application, the phrase itself can be extremely out of place contextually and stick out like a sore thumb in practice.

Bottom line: write for the individual reading it, not the bot combing it, to ensure your content is extraordinaire and not a whole lotta bof.

Irrelevant Links

Google is continuously updating its system to keep spam to an absolute minimum, with algorithm changes constantly evolving the way it processes our search requests.

In the pursuit of backlinks, some SEO strategists will opt to link to any content regardless of quality, provided it garners reciprocated backlinks to their site. Nowadays, if this happens to enter spam territory, it could spell trouble.

Relevant backlinks that are relative to your target demographic, your business or your market, providing useful user information can help improve your SEO standing.

Conversely, off-topic, irrelevant links that have nothing to do with your content can have an adverse effect and attract penalties from Officer Google.

For more information on outdated SEO techniques and the best tips for today, why not check out our other SEO blogs? Alternatively, drop us a line on 01446 339050 or use the button below to get in touch online.

Contact Us

When it comes to keeping your finger on the pulse, there are certain facts about SEO that every business manager should know.

SEO is hugely important when it comes to a company’s digital performance and plays a massive role in ensuring a business' online presence is exactly where it should be.

Don’t let your business become MIA. Become a SERP VIP with this handy rundown of SEO facts every business manager should know.

Key SEO Facts

The world of SEO can be a complex one to navigate, particularly if you aren’t necessarily an expert in the field. Luckily, you don’t need to understand the intricacies of SEO to make it in the world of business, but it does help to know the basics.

If you’re a business manager looking to sharpen your SEO skills, here are a few key pointers that are well worth keeping in your mental back pocket for a rainy day.

Quality Matters

While content may indeed be king, it is definitely possible to have too much of a good thing. Churning out content can risk a dip in quality, watering down the overall effectiveness as a result.

In addition to ranking higher in search engines, quality content can strengthen customer relationships greatly, leading your followers to actively seek out your posts.

Conversely, poor quality content can have the opposite effect and put people off, sometimes damaging customer relationships irreparably. As such, it’s important to exercise quality over quantity.

Some of the best content often tends to be evergreen, unique and authoritative, which can, in turn, open your site up to a world of in-roads from elsewhere. Which leads us nicely into our second point…

Link Building

Creating original, authoritative content that provides a unique, informed perspective can attract other content providers to link back to you as a source. This will give your site more credibility in the eyes of Google and allow you to rank higher in the SERP as a result.

Similarly, developing relationships with other sites for mutual linking purposes can prove to be extremely beneficial, providing much of the same results. Like any business, synergistic relationships are a key to success and SEO links are no different.

Think of your site as a restaurant: the more recommendations you get from customers, peers and industry stalwarts, the better your reputation is and the more trusted and established successful your brand becomes as a result.

Internal Links

In addition to external links, linking internally to other pages within your own site can also be a great way to improve site traffic and secure conversions.

Wowing your patron with a stunning steak dinner only to direct them to the pancake house across the street for dessert makes no business sense. The same principle can be applied to web links.

If you’ve hooked your visitor with the content on one page, they’re far more likely to visit another page on your site. Strengthen that relationship with internal links to other relevant topics of interest to make the most of your audience while you have their attention.

Everything in Moderation

While it may seem logical to implant relevant SEO keywords wherever possible to enhance your Google rankings for that term, you might want to rethink that strategy.

It is possible to oversaturate your site with keywords and make your site too keyword heavy. This is commonly known as keyword stuffing – a black-hat SEO technique that’s a Google no-no.

Cramming each page with SEO terms and keywords not only seems spammy to Google but can also leave the content almost unreadable to the user. Remember, nobody wants to be force-fed spam, no matter how it’s served up.

Keep your keyword placement natural and logical. If you have a feeling your text may sound a little spammy, read it back and see for yourself. If it passes the self-read test, you’re probably in the clear.

The Bigger Picture

While images may look great and act as an eye-catching way of grabbing the reader’s attention, the pictures themselves have no bearing on SEO.

Search engines only monitor the text present on the page, making the content of the images largely irrelevant from an SEO POV. Even if your image contains text – e.g. a banner image containing all of your relevant keywords – Google’s bots won’t be able to detect them.

However, that being said, the ALT tags used in the back-end allow you to remedy this issue. Make good use of the image ALT tags by using them to describe the image, including relevant keywords where possible.

Get Mobile

Smartphones have changed the world in terms of how we live our daily lives. From information and social interaction to shopping and entertainment, the power is quite literally in the palms of our hands.

More and more of us are using phones and tablets as a web browsing tool, with many preferring it to the traditional method of a laptop or desktop computer.

As such, incorporating mobile-friendly functionality to your online presence is a must and disregarding such an approach is virtual insanity.

Ensure your site has a responsive design that’s optimised for mobile use and capable of being used by someone searching online using their phone.

Analyse This

Einstein is believed to have once said that “the definition of insanity is doing the same thing over and over and expecting different results”.

If you continue to plough on with your existing SEO tactics without identifying whether or not your efforts are successful, you can expect more of the same with little or no improvement. Worse still, misinterpretation of results can have an actively negative effect on performance.

If knowledge is power then lack of knowledge can leave you weak and vulnerable. As such, accurate analysis of SEO tactics is vital when it comes to maximising performance and incorporating necessary changes.

The ability to know when you just don’t know can also be a great trait to have. If SEO isn’t your cup of tea, hiring an SEO expert can be a smart move.  After all, understanding is one thing, implementing can be an entirely different ball game.

So, there you have it, seven magnificent SEO facts every business manager should know, laid out in all their glory. Now you’re up to speed, there really is no excuse for falling behind with linkless, immobile content that’s overflowing with keywords and empty ALT tags – you’ve been warned!

That being said, if you’re interested in learning more SEO tips or would like to find out more about the SEO services we offer at Designer Websites, why not give us a call today? Drop us a line on 01446 339050 or click the link below to get in touch online.

Get in Touch

Part of the ever-expanding Greensquares family, DeckPlus is the newest brand to hit the UK composite decking market.

Offering a wide selection of decking products – ranging from premium, capped composite decking to affordable, eco-friendly hollow deck boards – the company were looking to create a fresh site that reflected this exciting new brand.

After laying down the gauntlet to our web designers, we quickly got to work creating a fresh, new site for his fresh, new brand.

A One-Stop-Shop

Combining their existing TimberTech products with their all-new DeckPlus branded boards, the desired outcome of the project was conceptualised as an online amalgamation of decking solutions, providing the ultimate one-stop-shop for decking design.

The result was DeckPlus.co.uk – a true home for all things composite decking.

The DeckPlus website provides a welcome online home for the DeckPlus brand, while also acting as a worthy second-home for the company’s TimberTech range, in addition to the pre-existing TimberTech site.

A Modern Site for Modern Products

As part of the brief, we were asked to provide DeckPlus with a site that reflects their modern products.

Our team of expert designers were more than capable of living up to the challenge and were eager to create a site that accurately reflects the new brand’s contemporary flair, while also providing the necessary capabilities of an effective decking site.

Logically laid out in a prioritised order, each webpage is packed with all the user-friendly functionality you would expect from a professional site, blending helpful information with simple processes and easy navigation.

Topped off with a clean, crisp oceanic colour scheme, the aesthetic appearance of the site is modern yet inherently easy on the eye, with an occasional infusion of orange-brown as a tip of the cap to the company logo.

User-Friendly Functionality

From a functionality standpoint, we created an uncomplicated layout that provides seamless usability on all devices, working just as well on a mobile or tablet as it does on a laptop or desktop.

For further ease of use, the site is specifically designed to allow you to refine your decking search by a variety of chosen criteria: from colour and price to decking type and product range.

What’s more, the simple navigation bar positioned at the top of each page allows you to effortlessly transition from one page to the next, without the hassle or fuss of searching high and low for the relevant tab.

The site also features a company blog page to keep users up to date with all the latest goings-on in the company, as well as the wonderful world of outdoor decking.

Optimised Web Copy

DeckPlus offers a myriad of stunning designs and a variety of decking materials at a range of prices to suit all budgets. As a result, the site houses a vast online catalogue of these products and sub-categories, all requiring unique copy for each and every page.

This necessitated bespoke web copy for the entire site. Each page needed captivating copy that still included the all-important fundamentals: the essential top-line information, supplementing by the detailed nitty-gritty, before rounding off with the bottom line of price.

Meanwhile, each page was also painstakingly optimised by our SEO experts to give the site a running start when it was made live. This has helped to ensure the correct pages rank for the relevant industry terms and product descriptors in the search engine results, ultimately boosting the likelihood of conversions.

For more information on our web design and copywriting services, why not get in touch today? Call now on 01446 339050 or click the button below to get a quote online now.

Get a Quote

It’s long been said that “content is king” in the modern world of online marketing. It’s no secret – Bill Gates famously made that statement way back in 1996.

Since then, it’s become a facepalm-inducing catchphrase for high-ranking bigwigs the world over, right up there with other classic business BS like “low-hanging fruit”, “moving the needle” and “peeling the onion”.

However, unlike the needle-moving, onion-peeling fruit-grabbers of the world, the “content is king” mantra is actually backed by some pretty solid substance.

Quality content that’s both informative and engaging is a winner on all levels: increasing leads, enhancing brand awareness and strengthening customer relationships, ultimately boosting revenue as a result.

That being said, if content is king, then quality writers are akin to royal advisors, entrusted with providing the king with a healthy supply of quality insight, accurate information and razor-sharp wit.

However, quality writers are hard to find – especially ones that are more gooder!

As such, companies often take one of two routes: hiring in-house writers or drafting in external ringers through outsourcing. Both offer their own pros and cons, but which is better?

Differences Between In-House and Outsourcing

While both options ultimately offer the same end-result, the fundamental difference between the two is as follows.

Outsourcing involves hiring a third-party that’s independent of the business to provide content for your company. Meanwhile, in-house production (aka insourcing) involves a dedicated team or specified individuals on staff who are assigned to the task of writing content.

Depending on your company’s approach to content marketing, you may be more familiar with one than the other; however, it’s well worth getting acquainted with both. You never know when you may need to flip the script and rely on the road less travelled.

Benefits of In-House Content

 Perhaps the biggest benefit of having an on-site team of content staff is their loyalty and connection to the company. An employed team of contributors that are a genuine part of the brand will likely care far more about the company than a team of non-partisan outsiders.

This affinity for the brand often results in a relationship that’s inimitable in an agency setting, leading the workers to be more motivated to positively contribute as a result. This contribution can also be incentivised further by the possibility of rewards, bonuses or even potential promotion.

Meanwhile, a team of on-site staff will also have an in-depth knowledge of your company goals, values and services, effectively streamlining the whole content creating process – from briefing to proofing – while also providing a better level of content contextualisation.

Additionally, a team of on-site workers will answer to one boss and be both governable and supervised, undistracted by other clients’ demands and deadlines. If you need some content done by a certain time, no other tasks will take precedent over yours.

That being said, hiring staff that are inexperienced or underqualified in the pursuit of saving money can be a fruitless labour that does more damage than good. If you are going to invest in an in-house team, don’t cut corners and hire the best candidate, not the cheapest.

Benefits of Outsourcing Content

While in-house content can be great for familiarity, outsourcing can be the perfect way to provide a fresh perspective from someone outside of the office bubble. This can often result in new and exciting ideas, a novel approach and a fresh tone of voice that is both engaging and notably different from an in-house team.

Meanwhile, outsourcing also provides you with a team of widely experienced professionals that don’t need any training, coaching or development. From a budgetary POV, this can be extremely useful; not only does it give you access to an entire team of on-demand professionals but it also allows you to fluctuate the workload depending on budget constraints.

Speaking of budget, outsourcing can also be a great option for those companies working to tighter purse strings, that may not have the financial resources to hire full-time content staff. Meanwhile, some businesses may not require such a high volume of content to necessitate a dedicated staff member or team, making outsourcing a cost-effective alternative.

However, while it can be more financially beneficial for businesses that don’t require a high-frequency of work, the phrase “if you pay peanuts, you get monkeys” is also very applicable here. While it’s always important not to overpay, content writing is very much a business where you get what you pay for and this is one area you won’t want to penny-pinch.

Best of Both Worlds

Even if you do opt for the in-house approach, you may find yourself in a situation where additional workload, unforeseen tasks and looming deadlines can see you snowed under in no time. Should this be the case, outsourcing can be a great safety net to have.

A blended approach can be extremely useful, offering the best of both worlds. As such, it may be worth having a trustworthy source in mind for third-party content, should busy periods warrant an extra pair of hands.

What’s more, a cocktail of in-house/outsourced content can be a truly symbiotic relationship that serves to boost both methods. External content can motivate in-house staff and vice versa, creating a healthy competition of sorts.

After all, as they say, you’re only as good as your competition and it’s a lot easier to run fast when you’re being chased. Creating an environment where you’re not restricted to one option can be the perfect sweet spot for a thriving creative environment.

For more information on content sourcing or content services from Designer Websites, why not drop us a line today? Call now on 01446 339050 or get in touch online using the button below.

Get in Touch