Part of the ever-expanding Greensquares family, DeckPlus is the newest brand to hit the UK composite decking market.

Offering a wide selection of decking products – ranging from premium, capped composite decking to affordable, eco-friendly hollow deck boards – the company were looking to create a fresh site that reflected this exciting new brand.

After laying down the gauntlet to our web designers, we quickly got to work creating a fresh, new site for his fresh, new brand.

 

 

web design, web designers, SEO experts

 

A One-Stop-Shop

Combining their existing TimberTech products with their all-new DeckPlus branded boards, the desired outcome of the project was conceptualised as an online amalgamation of decking solutions, providing the ultimate one-stop-shop for decking design.

The result was DeckPlus.co.uk – a true home for all things composite decking.

The DeckPlus website provides a welcome online home for the DeckPlus brand, while also acting as a worthy second-home for the company’s TimberTech range, in addition to the pre-existing TimberTech site.

 

A Modern Site for Modern Products

As part of the brief, we were asked to provide DeckPlus with a site that reflects their modern products.

Our team of expert designers were more than capable of living up to the challenge and were eager to create a site that accurately reflects the new brand’s contemporary flair, while also providing the necessary capabilities of an effective decking site.

Logically laid out in a prioritised order, each webpage is packed with all the user-friendly functionality you would expect from a professional site, blending helpful information with simple processes and easy navigation.

Topped off with a clean, crisp oceanic colour scheme, the aesthetic appearance of the site is modern yet inherently easy on the eye, with an occasional infusion of orange-brown as a tip of the cap to the company logo.

 

User-Friendly Functionality

From a functionality standpoint, we created an uncomplicated layout that provides seamless usability on all devices, working just as well on a mobile or tablet as it does on a laptop or desktop.

For further ease of use, the site is specifically designed to allow you to refine your decking search by a variety of chosen criteria: from colour and price to decking type and product range.

What’s more, the simple navigation bar positioned at the top of each page allows you to effortlessly transition from one page to the next, without the hassle or fuss of searching high and low for the relevant tab.

The site also features a company blog page to keep users up to date with all the latest goings-on in the company, as well as the wonderful world of outdoor decking.

 

Optimised Web Copy

DeckPlus offers a myriad of stunning designs and a variety of decking materials at a range of prices to suit all budgets. As a result, the site houses a vast online catalogue of these products and sub-categories, all requiring unique copy for each and every page.

This necessitated bespoke web copy for the entire site. Each page needed captivating copy that still included the all-important fundamentals: the essential top-line information, supplementing by the detailed nitty-gritty, before rounding off with the bottom line of price.

Meanwhile, each page was also painstakingly optimised by our SEO experts to give the site a running start when it was made live. This has helped to ensure the correct pages rank for the relevant industry terms and product descriptors in the search engine results, ultimately boosting the likelihood of conversions.

 

For more information on our web design and copywriting services, why not get in touch today? Call now on 01446 339050 or click the button below to get a quote online now.

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SunSpaces is a well-established part of the Greensquares family of brands, offering a range of high-quality garden rooms, verandas and awnings to help residential and commercial property owners make the most of their outdoor living spaces. SunSpaces stand out from their competitors because their products can be customised to suit every client’s unique requirements and preferences.

We were recently asked to re-design and update the SunSpaces website. Many elements of the site including the colour scheme, page layout and menus have been refreshed by our web designers to create a contemporary, professional-looking new website.  

You will notice that the new website includes many products that have always been a part of the SunSpaces brand, like the Aspire garden rooms and Compact awnings. However, in addition to these longstanding favourites, their new website incorporates a variety of new products and accessories, such as the Avant-Garde and Ultra garden rooms.

The new SunSpaces website is packed with features that make it enjoyable and easy to use. Our development team used the very latest coding techniques and schema tags to build a bespoke, responsive website that stands out in the search results and works seamlessly on both desktop and mobile devices.

We included a content management system (CMS) so staff can control products and prices, categories, photo galleries, banners, landing pages, performance reports and more. We integrated Salesforce so that staff can easily manage quotes and follow up requests.

We also added intelligent landing page control and advertisement tracking so that advertising campaigns can be monitored and altered effortlessly. The new site is also integrated with conversion tracking so that its performance is continually recorded and easy to assess whenever necessary.

With these new features and a modern re-design, we are confident that the SunSpaces team and future SunSpaces customers will take pleasure in using the site. We have been able to create a new website for SunSpaces without compromising any of the features that made the old site such a success!

You can visit the new SunSpaces website here: https://www.sunspaces.co.uk/

If you’re looking for a professional website for your business, look no further. Get in touch with the team here at Designer Websites for a free, no-obligation web design quote.

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RJ Funerals Website

Robert D. Johnson Funeral Directors are an independent funeral service based in Barry, Vale of Glamorgan. This family-run business specialises in bespoke, flexible funeral services for families who are looking to make arrangements after the passing of a loved one. With extensive experience in funeral care, they ensure every family receives the service they’ve envisioned for their dearly departed – while alleviating them of the stress of organising the funeral arrangements during their period of grief.

Robert D. Johnson Funeral Directors offer the following funeral packages:

As an independent business, Robert D. Johnson offer a caring, personal service that large chains are sometimes unable to provide. Staff are selected on the basis of their professionalism and caring approach to their work.

How Did We Help Them?

We have created a user-friendly brochure website for Robert D. Johnson Funeral Directors. The new design is professional and befitting of the industry in which this client operates, and the website interface is very easy for users to navigate. Visit www.rjfunerals.co.uk to take a look at our work.

We provided:

  • Responsive Website Design – The RJ Funerals website functions well across all screen sizes whilst maintaining its sophisticated look. Regardless of the device used to access the website, the pages of the website maintain their look and ease of navigation.

  • Search Engine Optimisation – Every page on the new RJ Funerals website features high-quality content which is relevant to the user, effective in communicating the services offered, and carefully optimised for high Google rankings.

Do you need a bespoke, professional website to showcase your business and the services you offer? If so, get in touch with Designer Websites for a free, no-obligation quote.

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Ecommerce Website Design Ideas

When you're trying to succeed in the world of ecommerce, there are lots of different factors to consider. Nowadays, most online shoppers expect ecommerce websites to meet each of the following criteria:

  • Secure checkout system
  • Appealing, mobile-friendly design
  • Minimal loading times
  • User-friendly site navigation
  • Extensive product information (so that people know exactly what they're buying)
  • Competitive prices
  • Positive feedback from other customers
  • Ability to contact the seller with ease

Consumer trust is key to the success of any ecommerce website, and you will probably need to tick all of the above boxes in order to earn the trust of the average online shopper in this day and age.

With this in mind, here are three helpful ecommerce website design ideas from the ecommerce experts here at Designer Websites:

Use engaging, good-quality product images.

Most people won't purchase something online unless they're certain of what they're paying for. Detailed product descriptions are important, but a picture is worth a thousand words, and a few good images will generally sell your product a lot more effectively than a few paragraphs of text.

Both quality and quantity are important here. You need detailed images that make your items look enticing, but you should also try to offer a variety of images for each product. Try to cover all bases: one no-frills image that clearly shows what the product looks like; one or two photos of the product in use; a picture to show what the product looks like in its packaging, and another to show what's actually inside the box. You get the idea - your product images should aim to answer every question the average customer might ask.

Of course, you should also ensure that the images on your website aren’t so large that they slow the whole page down. Loading speed is a critical issue for Internet users these days, and even an extra second or two can have a disastrous impact on your website’s conversion rate, so make sure those beautiful images are optimised for a smooth, speedy browsing experience!

Put lots of emphasis on customer reviews.

We all seek approval from other people, and this tendency can be clearly seen in the behaviour of online shoppers: by and large, we're far more likely to buy something if several other people say they did the same and had a good experience.

For this reason, you not only need to gather reviews from your satisfied customers, you need to put those reviews right where everyone will see them. Your ecommerce website design should ensure that every potential customer sees all the 5-star ratings and positive comments that your other customers have left. It should also be clear how many people have reviewed each product, since a 5-star average rating is a lot more persuasive if multiple people have given the product full marks.

Shoppers see positive reviews as seals of approval - they have a hugely reassuring effect on the potential buyer, so make sure those ratings and recommendations aren't buried way down at the bottom of the page.

Make it easy for users to find what they're looking for.

The modern Internet user is an impatient creature, and the more barriers you put between them and what they're looking for, the more likely it becomes that they'll leave your website and shop with one of your competitors instead. As we mentioned before, it's important to ensure that your pages load quickly, but it's just as important to make the journey from one page to the next as seamless as possible.

This can be achieved in a number of different ways:

  • Make sure your website's search function works properly, and ensure that the search bar is easy to find no matter what page the user is on

  • List 'related products' (or similar) on your product pages. That way, if the user decides that the product they're looking at isn't quite what they need, it's easy for them to find a suitable alternative.

  • Put important information - your delivery options, your returns policy, and so on - somewhere that's reasonably easy to spot so users don't waste time trying to find it.

  • When designing your site hierarchy (i.e. your categories and sub-categories), put yourself in the shoes of your average user and try to come up with a sensible structure that's easy to navigate even if you've never seen it before.

  • Make your homepage as helpful as possible. It may be tempting to simply fill your homepage with the products you're most keen to sell, but this may not be best for the user. Again, you should endeavour to put yourself in their shoes: if someone arrives on your homepage, are they looking for a specific product or piece of information, or are they just browsing for ideas? Do they want to know about your company, or do they want to see the newest additions to your range?

Essentially, your aim should be to minimise the number of clicks / actions the user has to perform in order to achieve their goal.

If you need a bespoke ecommerce website designed by professionals, we at Designer Websites are the people to call. Request an ecommerce quote here!

You may have heard about movie Easter Eggs or video game Easter Eggs before, but have you ever heard about Website Easter Eggs? The internet is filled with copious amounts of weird and wonderful things, so it makes sense that there may be a few surprising features hidden in the depths of numerous different websites. If you're prepared to go on a different kind of Easter Egg hunt this holiday, you will find that websites all over the world incorporate these hidden gems and they are just waiting to be discovered. 

To give you a brief history of where website Easter Eggs came from, it all started back in the late 70's with a game designer. Feeling slightly bitter about the fact that back then game designers were not provided with any credit for their work, this particular game designer decided to hide his credit in the game Adventure, which was made for the 2600 Atari. He designed the game so that when a player performed a specific action at precisely the right moment, the screen would briefly flash the designer's credit

This came to be known as an Easter Egg because Atari then had to go on a type of Easter Egg 'hunt' to find the secret message hidden in the depths of the game. From this point onwards, you will be able to find multiple examples of Easter Eggs hidden in games, movies, and websites - mainly to amuse those who are now 'in the know'. Just think of Stan Lee's famous cameos in all of the Marvel movies. The Marvel follower base now awaits these cameos and rejoice whenever Stan Lee's couple of seconds appear on the screen. Website Easter Eggs offer the same effect. They outwardly show that the company has a sense of humour and are willing to go above and beyond to entertain their followers

And so, with the Easter holiday upon us, we went on our own website Easter Egg hunt and put together our top 8 favourite website easter eggs hidden on the internet:

Konami Code on Digg.com

If you know a bit about gaming, you may have heard of the Konami Code before. This code was created by Kazuhusa Hashimoto when developing the notoriously difficult arcade game Gradius. To have enough time to test the game, Hashimoto created a code which would provide power-ups whenever needed. That code was up, up, down, down, left, right, left, right, B, A. This code was allegedly designed only for Hashimoto, but he happened to 'forget' to remove the code when the game went live. Once players got wind of this cheat code, the age of the Konami Code began.

This is why Digg's website easter egg has great comedy value. They understand that the Konami Code is designed as a cheat code, but have managed to turned that on its head by Rick Rolling users whenever they attempt it. We recommend having your sound right up when you enter the Konami code on the Digg website!

Google Search: Do A Barrel Roll

For our second website Easter Egg, simply type 'do a barrel roll' into google and watch as it follows your directions. This is one of our favourite google Easter Eggs, and google has quite a few. It should come as no surprise that Google has the monopoly when it comes to website Easter Eggs. Google is featured a couple of times on this list, but for a fully comprehensive list of all the google Easter Eggs, you can find hidden in the search engine here

Youtube Search: Use the Force Luke

Although the Star Wars hype may have died down, YouTube still has a nifty website easter egg stashed up its sleeve. Simply type 'use the force luke' into the youtube search bar and watch as everything on the page becomes controlled by 'the force'. By moving your mouse you can attempt to control the force, too. Another quirky website easter egg happens when you type in 'do the Harlem shake' in the search bar. We recommend headphones for this one too! 

Fantastic Beasts and Where to Find Them on Google Maps

Hold on to your hats Harry Potter fans, for Google Maps can now take you back in time with their website Easter Egg. Google maps have partnered up with Fantastic Beasts and Where to Find Them to provide you with an inside tour of the 1926 wizarding world. All you have to do is type in 'Fantastic Beasts, New York City' and google maps will take you to all the focal points of the movie. You will be able to explore and have an inside look at MACUSA (Magical Congress of the United States of America), New York in 1926, The Blind Pig and Tina and Queenies home. It's pretty fantastic if we do say so ourselves.

Wistia's Dancing Team Page

Wistia Team Page

A great example of a company using a hidden website easter egg to display company personality is Wistia. On the Wistia 'about' section, you will find the 'Wistia Class Photos'. On this page, type 'DANCE' and click enter then watch as the team proceeds to dance to some classic jazz music.

Google Search: I'm Feeling Curious

 

If you're ever feeling bored, just remember that google has this clever little website Easter Egg just waiting to provide you with entertainment. All you have to type into google is 'I'm feeling curious' and google has a widget installed to provide you with a multitude of interesting trivia, ready for you to whip out at all the parties you're invited too. Find out what a heard of unicorns is called or the book the statue of liberty is holding with this useful website Easter egg.

Inspect Source on Coca-Cola Website

Inspect Source Code Coca-Cola

Some companies also have website Easter Eggs embedded into the very code of the website. This is because they are aware that many website developers will look at a website's source code to see how specific features were done. With this knowledge, coca-cola has inserted a little nod to anyone who may be looking at their code by inserting the coca-cola logo directly into the source code. To see this, just go onto the coca-cola home page, left click and click 'view page source'. 

Konami Code On BuzzFeed

Konami Code on Buzzfeed

As you can see, most of the biggest websites have got in on this website easter egg craze. Even Buzzfeed have incorporated the Konami code into their own website. Just press up, up, down, down, left, right, left, right, B, A and enter on the homepage and all of the text will change to 'Wilkie!' with a picture of BuzzFeed's chief of technology officer, Mark Wilkie, eating Cheetos with chopsticks. We think this one may be more of an in-joke, but it still shows the great company culture BuzzFeed have.

So, we hope you enjoyed our website Easter Egg hunt. If you know of any others or want to let us know your favourites, either tweet us or leave us a comment on any of our social media platforms. Have a great Easter!