AI is everywhere these days. Tech companies are scrambling to add generative AI features to their services, and for millions of people, running questions past ChatGPT has become as routine as searching for information on Google. Whether you love it or you hate it, AI seems to be here to stay.
This raises a question for webmasters and SEOs: should we just use AI tools to generate our website content? Chatbots like Microsoft’s Copilot and the aforementioned ChatGPT can spit out thousands of words on just about any topic you like, but is this AI-generated content actually capable of competing in the organic search results?
We’ve taken a close look at Google’s official stance on AI and run some tests to discover the truth. Read on to find out whether you can rank with AI-generated content.
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Crafting a good title is vital. The Lord of the Rings wouldn’t have been anywhere near as successful if Tolkien had named it A Really Long Walk to Return Some Jewellery.
The same rule applies to Search Engine Optimisation (SEO) and the pages on your website. A web page’s title tag can have a massive impact on where it ranks on the Search Engine Results Page (SERP).
So, what is a title tag, and how do you make a good one? Read on to find out.
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On any website, moving from one page to another requires internal links. Their function is that simple – but with careful construction and deployment, internal links can have a great effect on your Search Engine Optimisation (SEO) strategy.
How is this possible? Read on to find out.
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There’s no real right or wrong way to write a blog. Anyone can do it. But the biggest difference between a good blog and a great blog that ranks highly on Google is SEO.
SEO (Search Engine Optimisation) is ever changing and the list of ways in which to enrich your online content is practically never-ending. Sound daunting? Don’t worry, keep reading for our 5 simple tips on how to write a blog post that ranks!
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Search engines receive billions of queries every day. SEO – or Search Engine Optimisation – is the process of driving traffic to a website by optimising its contents for a search engine.
When curating optimised content for your website, it’s important to make sure that your content is readable by both humans and search engines – they key to great SEO is finding that balance.
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