For amateur and professional bloggers alike, the art of SEO is one that must be practised and perfected in order to ensure your content performs to its fullest potential.

That being said, to the untrained, non-SEO aficionado, the optimising content for search engines can seem like a daunting task.

Luckily, it can be a lot easier than you would think; optimised blogs that are ready, willing and able to perform aren't just reserved for those that have a computer science degree.

 

seo basics, seo for bloggers

 

SEO for Bloggers

Neglecting to implement the SEO basics can act as the ultimate anchor that’s guaranteed to drag your content down the pecking order.

To help your blog soar to the SERP heights it deserves, try implementing these simple SEO basics into your content and turn your underperforming blog into a Search Engine Optimus Prime.

 

Need for Site Speed

If your idea of reducing cookie size is to bite it in half, chances are you won’t know how to minify HTML or make AJAX cacheable either.

Luckily, there are simple ways to help boost the speed of your blog page and perhaps the easiest of these is to optimise your images.

Most bloggers will be well-aware of the benefits of imagery within a blog and include them accordingly, so optimising these images is vital.

Compressing the image file can work wonders, as can appropriate resizing; however, be sure to scale outside of HTML.

Finally, name the file appropriately and make the most of the Alt Text, ideally using relevant keywords in both.

 

Beverly Hills Copy

Reading copy online can be notably different to reading in print, particularly when it comes to article length.

While a chunk of text on a page may seem manageable, seeing a long, scrollable block of text can be off-putting, often leading the visitor to either skim-read or potentially not read your blog at all.

As such, quality copywriting is key and layout is never more important. To sum it up in a sentence, don’t waffle, be engaging and make the most of space by breaking up your text.

In addition to improving the quality and readability of your content, top-notch copy will also keep readers engaged in your blog for longer.

The resulting “time on page” and “session duration” stats will ultimately lead Google to the conclusion that you’re producing Grade A content (which hopefully is true!) and reward you accordingly with a better ranking.

 

Back-Link to the Future

How many times have you fallen down the YouTube rabbit hole, watching countless related videos only to wind up a million miles away from where you started? Such is the power of related content.

Internal linking is your blog’s very own rabbit hole, allowing your readers to easily navigate from the original blog to topics of relative interest with ease. Best of all, it keeps your readers engaged with your content for longer and, most importantly, keeps them on your site.

It’s also an inherently easy way to share link equity around your site; however, this shouldn’t be taken as an opportunity to shoe-horn in as many links as possible. Aim to keep your links as relevant as possible to the original post, ideally linking related anchor text within the body of the blog.

For example, a blog on a motoring site about legal tread depth would be perfect to link from an article about changing a tyre. Conversely, it’s probably not the best blog to link to from a blog about fashion.

 

Clash of the Titles

While it may seem obvious, it’s worth covering all the same – optimising your meta titles is vital when it comes to SEO.

If you’re targeting specific keywords, it’s a wise move to include your most relevant one in the title itself. If you’re writing a blog around the subject of the Atkins diet, there’s no reason that phrase shouldn’t be the title itself.

While the headers to become less impactful as you go down the line (H1s to H2s to H3s, etc.), incorporating keywords into your main headings and titles can reap many rewards.

It’s also important to remember that excessively long titles will become truncated, leading to what is, essentially, half a title.

Aim to keep your titles under 60 characters to ensure your blog title makes the cut without taking a cut.

 

URL-Raiser

Much like the title of the blog, another easy way to make your blog SEO friendly is to optimise the URL.

A URL that’s excessively long and/or full of random numbers, letters and symbols does no favours to anyone: from the person reading it to the person writing it and search engine bots in between.

A keyword-rich URL that’s concise, accurate and readable is key. This can help enhance visibility and social sharing, while it can also contribute to better SEO performance due to the fact that URLs are commonly used as anchor text via copy and pasting.

A link to sampleblog.net/URL-advice is pretty self-explanatory, even if the title of the blog itself is not present, increasing the user experience as a result. Conversely, ambiguous URLs can be off-putting, deterring clicks as a result.

 

 

For more SEO tips and blog writing advice, check out our SEO blogs for further details. Alternatively, why not drop us a line and find out all about our professional SEO services at Designer Websites? Call now on 01446 339050 or click the button below to get in touch online.

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The world of SEO is a lot like the world of fashion: if you want to stay relevant, you’ve got to keep up with the latest trends.

For SEO specialists, that means staying abreast of the latest Google algorithm updates and failing to do so can see you fall behind as a result. What’s more, continuing to use outdated SEO techniques can not only be ineffectual, it can even result in you being penalised as a result.

While the list of ageing SEO tactics grows with each passing year and every additional algorithm update, there are still a few old-school SEO techniques that continue crop up, despite their ineffectiveness.

Here are a handful of the most common outdated SEO offenders still prevalent in 2019.

 

outdated seo, seo techniques

 

Exact-Match Domains (EMDs)

Exact-match domains are essentially examples of websites where the web address itself is rich in keywords and describes what the site itself does.

For example, a business that focuses on student housing in Cardiff may have opted for a domain like studenthousingcardiff.co.uk. Think of it as the Ronseal effect – it does exactly what it says on the tin.

EMDs were once deemed to be a fool-proof SEO tactic, allowing sites to scale the SERPs like Sly Stallone in Cliffhanger. However, their effectiveness has since plummeted and the popularity of EMDs has fallen dramatically… like John Lithgow in Cliffhanger.

Nineties movie references aside, EMDs today are more of a deterrent than an SEO tool, appearing spammy and illegitimate to both Google and Joe Public alike. This can, in turn, hinder conversions and make link building more difficult.

 

Exact-Match Anchor Text

Exact-match anchor text is hyperlinked text that matches the exact desired keyword or phrase of the page. While sparing use can be…well, useful, overuse can be extremely detrimental to your site.

Exact-match anchor text can be seen by Google as a tell-tale sign of deliberate link building and, as such, can be deemed to be search engine manipulation, resulting in your page/site being penalised.

To avoid incurring a penalty, try to create natural links related to the anchor phrase by either opting for a partial match or an unmatched linkable phrase.

For example, if the exact match keyword is “Halloween costumes”, a partial match could be the phrase “Check out our range of Halloween costumes”.

Meanwhile, a safer bet would be to link the phrase “Check out our variety of spooky fancy dress options” – relevant yet completely unmatched.

 

Dedicated Pages for Keyword Variations

While the old-school method of targeting a single keyword on a specific page may have worked in a by-gone era, Google’s ever-evolving algorithm has luckily put this process to bed and tucked it in tight.

Thanks to the increasingly clever semantics of Google’s Knowledge Graph, the search engine is now able to take into account relative words and phrases that correspond to the search term.

The arrival of RankBrain – Google’s cutting-edge AI system – allowed it to understand the user intent even further, providing even more relevancy and accuracy in the search results.

If you have created singular pages for keyword variations in the past, keeping such superfluous content can be an issue and actually hinder your positioning in the SERPs.

If possible, merge the content and remove the surplus pages, placing their desired relevant keywords in positions of prominence within the surviving page.

 

Writing for Bots

Another classic way of attempting to boost Google rankings is to tailor your content to appeal to Google bots, keyword stuffing and shoe-horning phrases in wherever they will fit (and even where they won’t).

For example, once upon a time, a blog targeting the keyword term “writing for bots” may have looked like this:

“Writing for bots is great for SEO. If you’re thinking of writing for bots, check out our guide on writing for bots to help you uncover the secrets of writing for bots.”

Thankfully, this form of content manipulation has been largely eradicated, allowing the content itself to flow naturally and freely in a far more logical and readable way.

Think of it as the digital equivalent of forcing an impressive phrase into your French oral exam. While it may tick the box in terms of application, the phrase itself can be extremely out of place contextually and stick out like a sore thumb in practice.

Bottom line: write for the individual reading it, not the bot combing it, to ensure your content is extraordinaire and not a whole lotta bof.

 

Irrelevant Links

Google is continuously updating its system to keep spam to an absolute minimum, with algorithm changes constantly evolving the way it processes our search requests.

In the pursuit of backlinks, some SEO strategists will opt to link to any content regardless of quality, provided it garners reciprocated backlinks to their site. Nowadays, if this happens to enter spam territory, it could spell trouble.

Relevant backlinks that are relative to your target demographic, your business or your market, providing useful user information can help improve your SEO standing.

Conversely, off-topic, irrelevant links that have nothing to do with your content can have an adverse effect and attract penalties from Officer Google.

 

For more information on outdated SEO techniques and the best tips for today, why not check out our other SEO blogs? Alternatively, drop us a line on 01446 339050 or use the button below to get in touch online.

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When it comes to keeping your finger on the pulse, there are certain facts about SEO that every business manager should know.

SEO is hugely important when it comes to a company’s digital performance and plays a massive role in ensuring a business' online presence is exactly where it should be.

Don’t let your business become MIA. Become a SERP VIP with this handy rundown of SEO facts every business manager should know.

 

seo facts, facts about seo 

 

Key SEO Facts

The world of SEO can be a complex one to navigate, particularly if you aren’t necessarily an expert in the field. Luckily, you don’t need to understand the intricacies of SEO to make it in the world of business, but it does help to know the basics.

If you’re a business manager looking to sharpen your SEO skills, here are a few key pointers that are well worth keeping in your mental back pocket for a rainy day.

  

Quality Matters

While content may indeed be king, it is definitely possible to have too much of a good thing. Churning out content can risk a dip in quality, watering down the overall effectiveness as a result.

In addition to ranking higher in search engines, quality content can strengthen customer relationships greatly, leading your followers to actively seek out your posts.

Conversely, poor quality content can have the opposite effect and put people off, sometimes damaging customer relationships irreparably. As such, it’s important to exercise quality over quantity.

Some of the best content often tends to be evergreen, unique and authoritative, which can, in turn, open your site up to a world of in-roads from elsewhere. Which leads us nicely into our second point…

 

Link Building

Creating original, authoritative content that provides a unique, informed perspective can attract other content providers to link back to you as a source. This will give your site more credibility in the eyes of Google and allow you to rank higher in the SERP as a result.

Similarly, developing relationships with other sites for mutual linking purposes can prove to be extremely beneficial, providing much of the same results. Like any business, synergistic relationships are a key to success and SEO links are no different.

Think of your site as a restaurant: the more recommendations you get from customers, peers and industry stalwarts, the better your reputation is and the more trusted and established successful your brand becomes as a result.

 

Internal Links

In addition to external links, linking internally to other pages within your own site can also be a great way to improve site traffic and secure conversions.

Wowing your patron with a stunning steak dinner only to direct them to the pancake house across the street for dessert makes no business sense. The same principle can be applied to web links.

If you’ve hooked your visitor with the content on one page, they’re far more likely to visit another page on your site. Strengthen that relationship with internal links to other relevant topics of interest to make the most of your audience while you have their attention.

 

Everything in Moderation

While it may seem logical to implant relevant SEO keywords wherever possible to enhance your Google rankings for that term, you might want to rethink that strategy.

It is possible to oversaturate your site with keywords and make your site too keyword heavy. This is commonly known as keyword stuffing – a black-hat SEO technique that’s a Google no-no.

Cramming each page with SEO terms and keywords not only seems spammy to Google but can also leave the content almost unreadable to the user. Remember, nobody wants to be force-fed spam, no matter how it’s served up.

Keep your keyword placement natural and logical. If you have a feeling your text may sound a little spammy, read it back and see for yourself. If it passes the self-read test, you’re probably in the clear.

 

The Bigger Picture

While images may look great and act as an eye-catching way of grabbing the reader’s attention, the pictures themselves have no bearing on SEO.

Search engines only monitor the text present on the page, making the content of the images largely irrelevant from an SEO POV. Even if your image contains text – e.g. a banner image containing all of your relevant keywords – Google’s bots won’t be able to detect them.

However, that being said, the ALT tags used in the back-end allow you to remedy this issue. Make good use of the image ALT tags by using them to describe the image, including relevant keywords where possible.

 

Get Mobile

Smartphones have changed the world in terms of how we live our daily lives. From information and social interaction to shopping and entertainment, the power is quite literally in the palms of our hands.

More and more of us are using phones and tablets as a web browsing tool, with many preferring it to the traditional method of a laptop or desktop computer.

As such, incorporating mobile-friendly functionality to your online presence is a must and disregarding such an approach is virtual insanity.

Ensure your site has a responsive design that’s optimised for mobile use and capable of being used by someone searching online using their phone.

 

Analyse This

Einstein is believed to have once said that “the definition of insanity is doing the same thing over and over and expecting different results”.

If you continue to plough on with your existing SEO tactics without identifying whether or not your efforts are successful, you can expect more of the same with little or no improvement. Worse still, misinterpretation of results can have an actively negative effect on performance.

If knowledge is power then lack of knowledge can leave you weak and vulnerable. As such, accurate analysis of SEO tactics is vital when it comes to maximising performance and incorporating necessary changes.

The ability to know when you just don’t know can also be a great trait to have. If SEO isn’t your cup of tea, hiring an SEO expert can be a smart move.  After all, understanding is one thing, implementing can be an entirely different ball game.

 

 

So, there you have it, seven magnificent SEO facts every business manager should know, laid out in all their glory. Now you’re up to speed, there really is no excuse for falling behind with linkless, immobile content that’s overflowing with keywords and empty ALT tags – you’ve been warned!

 

That being said, if you’re interested in learning more SEO tips or would like to find out more about the SEO services we offer at Designer Websites, why not give us a call today? Drop us a line on 01446 339050 or click the link below to get in touch online.

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Wading through the muddy waters of Lake Google can be a troublesome task at the best of times, particularly when it comes to SEO.

Regular algorithm changes habitually move the digital goal posts, making the ability to adapt and react a vital part of the job for any self-respecting online marketing with an eye for SEO.

Naturally, the sheer volume of competition makes it difficult to swim to the surface of the SERP rankings, leaving you to jockey for position in an extremely crowded pool.

While it can be tempting to take shortcuts, the purest approach is often the one that has the longest lasting effects and they don’t come much purer than White Hat SEO.

So, dust off your ivory caps, mount that high horse and head for the moral high ground, as we take a look at the ins and outs of White Hat SEO.

 

white hat seo,white hat seo tips,white hat seo techniques,what is white hat seo

 

What is White Hat SEO?

If you read our last blog on Black Hat SEO techniques, you should know all about what not to do and which SEO tactics to avoid. From keyword stuffing to invisible text, it’s a dark art and one that can also be pretty risky.

This underhanded approach of manipulative methods and sneaky shortcuts will only work for so long before you inevitably get found out. The resulting penalty can see your site plummet down the search rankings and possibly even banished from the SERPs altogether.

On the other hand, there is White Hat SEO. The Ying to the Black Hat’s Yang, White Hat SEO offers Google-approved SEO strategies that play by SEO rules and regulations. White Hat SEO tactics are the best way to create an ethical online listing that isn’t in danger of falling out of favour.

 

Examples of White Hat SEO Techniques

Now we’ve identified what White Hat SEO is, it’s only fair that we paint a full, snowy picture to completely illustrate its squeaky-clean, albino goodness.

To help keep your SEO plan righteous, virtuous and, most importantly, effective, here are a few examples to keep you on the White Hat straight and narrow.

 

Keyword Research

Like any job, doing your homework before you jump in can reap many rewards and SEO is no different. Modern KW technology makes it relatively simple to identify a laundry list of keywords for you to sprinkle within your content in order to keep it ranking and relevant.

However, it’s important not to go overboard. There’s a fine line between keyword inclusion and keyword stuffing, and overuse of keywords could see the former become the latter with seamless ease.

Additionally, try not to choose keywords that are hugely competitive. The greater the demand, the less likely you are to rank. Instead, target long-tail keywords for a better chance of hitting the jackpot.

 

Quality Content

In the world of SEO, content is truly is king and quality content will rule the roost long after it’s first penned (especially if its evergreen). As such, creating well-written content that’s readable and engaging is one of the most effective White Hat SEO techniques there is.

While it can be time-consuming, providing original content that is relevant and useful to your site visitors can translate into serious results. The top 10 blog listings on Google typically comprise of 2000 to 4000 words, so don’t be afraid to dive deep into the subject matter.

Creating unique content about topics you fully understand and have expert insight to can help establish you as an authority on the subject, making your content both original and sharable. Which leads us nicely to…

 

Link Building

Backlinks are Google’s main indicator of which site page is most reliable and relevant to the search term, and therefore most worthy of a high SERP listing. As a rule of thumb, the more backlinks a page has, the higher it will rank on Google.

Backlinks can be gained ethically by writing testimonials, guest blogging and creating partnerships with other sites. Meanwhile, creating original, authoritative content that’s sharable is also a great way to organically bolster your backlinks.

 

Business Listing

In its never-ending quest to provide increasingly accurate results, Google also takes into account the location of a business when displaying SERPs. This can particularly helpful for those looking for local services.

For example, a Brummy on the hunt for a restaurant in Birmingham probably isn’t going to be interested in a steakhouse in Birmingham, Alabama. As such, Google weeds out the irrelevant and reports back with the most applicable geographical results.

Adding a Google My Business (GMB) listing for your company is a great White Hat technique in ensuring local SEO. Meanwhile, it could also attract additional traffic through Google Maps’ “near me” function – a tool used by 82% of overall smartphone users (rising to 92% for Millennials) according to figures published by Uberall.

 

For more information on White Hat SEO techniques and how to avoid Black Hat SEO, drop us a line on 01446 339050. Alternatively, drop us an email using the button below.

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Any business owner or content provider will be well aware of the importance of SEO when it comes to online visibility. The better the SEO, the stronger your page will be in terms of SERP rankings.

However, like any arduous process, there are always going to be those who seek out shortcuts in the hopes of getting from A to B quicker and with as little effort as possible.

Welcome to the world of “Black Hat SEO” – the black market of page ranking; the seedy underbelly of content manipulation; where businesses go to achieve digital dominance by any means necessary.

If you’re thinking of going rogue and donning a black hat in your quest for SEO supremacy, you may want to think again. It isn’t without its risks and short-term gain could very easily result in long-term heartache.

 

black hat seo, what is black hat seo

 

What is Black Hat SEO?

In the halcyon days of the western cowboy movies, the heroes and the villains were commonly distinguishable by their choice of headwear. For the purpose of black and white cinematography, the colours of choice were logically monochrome: the good guys wore white, while the bad guys wore black.

So, perennial silver screen hero, John Wayne, would typically be found sporting a milky Stetson, while someone like Lee Marvin would don an inky, villainous crown. For a more recent example, see Christian Bale and Russell Crowe in 3:10 to Yuma (FYI: top film!).

From an SEO standpoint, the same rules apply: “white hat SEO” ethically relies on human audience behaviour as opposed to the search engine’s, while “black hat SEO” focuses on manipulating the search engine and breaking the rules, all while showing two fingers to search engine guidelines.

 

Examples of Black Hat SEO

The dark arts of Black Hat SEO come in many forms, from the glaringly obvious to downright devious. Here are a few examples of the most common offences and how to spot them.

 

Spam Comments

If you’ve ever read a blog or online article with a comments section at the base, chances are that you’ve come across comments comprising of nonsensical fluff that’s completely irrelevant to the preceding post.

The comments section is a veritable playground for Black Hat SEO tacticians and typically filled with more spam than a war-time lunchbox.

While this was somewhat effective in the mid-2000s – resulting in follow links and flowing pagerank to your site for the priestly sum of zero – this process has since been found out, making the minimal benefits hardly worth the bother.

The net is now largely wise to these tactics and spam comments now offer no follow links, while many websites have removed the ability to embed comment content altogether.

Nevertheless, playing the law of averages, the more spam comments of this nature, the more referral traffic you can expect to receive, albeit of a questionable nature of varying quality.

 

Duplicate Content

Content created in a copy/paste manner can be used to deliberately manipulate search engine rankings in order to generate more traffic to a chosen site. While this can not only negatively impact the user experience, it can also detrimentally affect the original site.

Search engines universally prefer unique content to duplicated text and typically won’t show multiple forms of the same content in the SERP. As such, twin copy replicated elsewhere can become problematic and leave certain pages omitted from the results page.

Duplicated content can confuse the search engine, making it difficult for it to know which result is more relevant to a given search. In turn, this can have an adverse effect on ranking and a knock-on effect on traffic as a result, while it can also dilute link equity as well.

 

Keyword Stuffing

As the name suggests, keyword stuffing is the process of overcramming certain buzzwords and phrases into your page in order to maximise its visibility for those particular terms.

While, on the surface, this may seem logical, it can quickly degenerate into a smorgasbord of spam that not only seems unnatural but, at times, can become almost unreadable.

Spamtastic copy often makes little sense and, needless to say, is not user-friendly, negatively affecting your user experience, tarnishing your credibility and ruining the professional presentation of your site.

 

Invisible Text

Perhaps the sneakiest of all the examples on this page, invisible text takes keyword stuffing to another level.

This method uses coloured text on an identically coloured background, camouflaging it from visible view.

As a result, the site still ranks for the chosen keywords present in the hidden copy, yet the text remains unseen to the site visitor.

 

Black Hat SEO Tactics to Avoid

Naturally, Black Hat SEO tactics aren’t without their risks. Playing against the rules is essentially playing with fire when it comes to your website ranking. While you may get away with for a while, it’s only a matter of time before you face a serious burn.

Black Hat tactics can result in notable damage to your page’s long-term performance, while repeated offences can see your site banned from certain search engines entirely (although this punishment is admittedly quite rare).

More typical ramifications commonly result in a site receiving a serious demotion in the search rankings, nullifying the Black Hat tactics in one fell swoop. Meanwhile, the risk of digital banishment is an ever-present danger if you repeatedly stray to the dark side.

To avoid your Black Hat strategy turning into Black List misery, we recommend steering clear of these short-term fixes and instead focusing your time and efforts on conventional White Hat methods that don’t draw the ire of the SERP police.

 

For more information on Black Hat SEO tactics and the effects of unethical SEO, drop us a line today on 01446 339050. Alternatively, get in touch using the button below and find out more about how we can help you achieve SEO results the right way.

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In the world of SEO and content marketing, there’s no disputing that content is indeed king. However, not all kings are created equally.

Like any monarch, a good king wants to reign for as long as possible and, in the world of SEO, the true king of longevity is undoubtedly evergreen content.

 

evergreen content

 

What is evergreen content?

Okay, before we go any further, let’s put a label on evergreen content so we know exactly what we’re dealing with here.

Taking its name from the evergreen tree that maintains its leaves all year-round, evergreen content is content that stays relevant long after its initial publication date.

For example, a blog titled “Fashion Tips for 2019” will automatically become dated the moment 2020 hits, not to mention the content within it will be very much seasonal and specific to that time period.

Conversely, a blog based on the subject of “How to Get Bigger Biceps” may still be relevant in ten months, if not ten years times, provided the text within it doesn’t refer to anything topical at the time of publication.

 

Benefits of evergreen content

Most content, particularly newsworthy posts and topical reporting, stays relevant for a relatively short period of time.

Take a review of a football match, for example. While the article may receive a lot of attention upon publication, the hits will significantly drop off in next to no time, as the story quite literally becomes “yesterday’s news”.

Meanwhile, evergreen content will remain consistently applicable, regardless of when you view it. As such, the KPIs of evergreen content are a steady flow of traffic over time, self-generating repeated backlinks and healthy amounts of sharing over social media.

When it comes to content marketing ROI, evergreen content also provides excellent economical value. While it may take a little longer to produce and require more time and attention to detail, the end result will last and provide a far greater return over time.

 

Creating evergreen content

If you’re looking to create long-lasting content for your site, there are a number of tips for evergreen content that are well worth keeping in mind.

Here are a few different ways to approach your content in pursuit of evergreen pastures.

 

Get educated

Content that’s designed to educate and inform is a great starting point when it comes to creating evergreen content. “How To” guides and FAQs are prime examples of this, providing a solid base for useful information that can be relevant long after it’s published.

For example, if you own a website that sells musical instruments, a post detailing how to change guitar strings is pertinent and won’t become dated any time soon.

Meanwhile, a history site that posts factual blogs dedicated to historical events is unlikely to feature information that changes over time, barring any new evidence or scientific breakthroughs.

 

Be practical

Similarly, practical content that can be used by the reader can also stand the test of time. This is particularly applicable to content that promotes personal growth and self-betterment.

Useful information that can be applied in the real world in a manner that’s not tethered to a specific time period can live a long and prosperous life, even in the fast-paced environment of today’s modern world.

For a prime example of this, look no further than How to Win Friends and Influence People. Dale Carnegie’s self-help classic was first published pre-WW2 in 1936 and still sells in bundles to this day.

 

Vital statistics

Research, results and statistical information are also key players when it comes to evergreen content. Authoritative content backed by supporting evidence is also a magnet for backlinks, which can be invaluable for SEO.

While date stamping and time referencing is generally to be avoided when constructing evergreen content, research and statistical info are somewhat of an anomaly, as information such as this can often be referred back to after the fact and still be deemed useful.

For example, a post studying crime rates in the UK can be utilised years after the fact as a point of reference for comparative purposes, providing a useful means of measuring positive or negative change and trends.

 

Subject matters

The topic itself can also have a heavy influence on the longevity of an article, with fast-moving industries that are constantly evolving typically breeding posts with a shorter shelf life.

Subjects such as fashion, sport and politics where a revolving door of news is commonplace often feature content that becomes old extremely quickly. Meanwhile, steady topics that remain relatively constant over time – such as health, careers, parenting, etc – can prosper long into the future.

After all, career advice from the 1980s can still be relevant today. Fashion advice, not so much.

 

Stand out

If your site produces content at a rapid pace over the course of the day, week or month, it won’t take long for your evergreen content to become buried beneath other content that may not be as enduring.

To keep your evergreen content strong in the public consciousness, it may be worth adding an additional tab or drop down in your site navigation, such as “Top Blogs” or “Guides”.

This can help highlight these pages and make them stand out from the crowd of daily blogs and content.

It also allows you to expose your visitors to your evergreen content in a far simpler manner, without requiring them to dig through pages of historical content to find them.

 

For more information on content and SEO, give us a call today on 01446 339050 or hit the button below to get in touch online.

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SEO tips,SEO mistakes,how to avoid SEO mistakes

 

Remember that scene in Rambo IV where the Burmese soldiers throw landmines into a murky pond before forcing the villagers to walk blindly into those same muddy waters?

No? What do you mean you’ve never seen Rambo IV?! It’s a classic!!!

Well, for many content providers, that scene pretty much sums up the world of SEO in a nutshell. The landmines are SEO mistakes, the villagers are the content providers and Google is the Burmese Army, eagerly waiting for you to put a foot wrong.

Luckily, your pals here at Designer Websites are playing the part of John Rambo, equipped with our trusty bow and arrow of SEO tips to help you make it through those waters unscathed.

The fact is, SEO can be a real minefield: one wrong step, misguided keyword or neglected precaution could see your content go up in smoke.

Don’t wait for Google to draw first blood; take the SEO war straight to their door with this standard-issue survival guide to SEO.

 

Common SEO Mistakes

When it comes to SEO, the forever-changing, ever-evolving Google algorithm makes staying above water in the SERP a never-ending task.

Even those with an ironclad strategy and bulletproof knowledge can find themselves caught out from time to time, especially when it comes time for an algorithm change straight out of left field.

To help you stay ahead of the curve, here’s a handful of the most common SEO mistakes and how to avoid them.

 

Poor Planning

Jon Bon Jovi once sang, “I don’t know where I’m going, only God knows where I’ve been”. If JBJ applied that same mindset to SEO, he’d make for a pretty poor digital marketer.

In the world of SEO, strategizing is a key part of the process; failure to plan and neglecting to track your performance along the way can lead to a myriad of issues down the line.

How to avoid

Create an organised SEO strategy and track its KPIs. As the old saying goes, “proper planning and preparation prevents p**s poor performance”. Meanwhile, the beauty of tracing KPIs is that it allows you to refocus if certain aspects of your strategy aren’t up to scratch. If one area of your approach shows signs of weakness, don’t be afraid to amend accordingly, take action or change course.

 

Creating Duplicate Content

Duplicating content can be extremely detrimental to SEO. Worse still, duplicating content can also be extremely detrimental to SEO.

Jokes aside, mirror-image text can lead to search engine confusion, preventing or delaying indexing. This kind of digital déjà vu is a common offence for e-commerce sites, often due to the sheer volume of their product catalogues; however, that’s not to say other content providers are immune.

How to avoid

Keep content unique across the board. While it can be tempting to copy and paste content from A to B when a common theme allows, the most effective way to avoid duplication is to simply be original. Whether it’s product copy or a meta description, fresh wording can make all the difference. Conversely, it’s important to stay consistent when it comes to ­­­­­­­­­­­­­­­­­­things like URLs – e.g. avoid interchangeable use of caps – as this can also confuse the search engine.

 

Targeting the Wrong Keywords

Another common mistake is that many content providers try to run before they can walk when it comes to keywords. If your site sells football boots, chances are your listing is not going to compete with SportsDirect anytime soon.

Targeting keywords with a huge search volume is not something to hang your hat on, particularly for newer, younger websites. It’s the equivalent of walking into a gym for the first time and trying the lift the heaviest dumbbell – start light and work your way up.

How to avoid

Don’t try to cover every keyword in your chosen topic; instead, try focusing on less competitive keywords. This will allow you to gain traction from a less crowded marketplace, building your site reputation which will then allow you to effectively target high-volume keywords down the line.

 

Ignoring Old Content

In the fast-paced world of digital marketing, it’s easy to get caught up in the rat race and settle into the “new content” production line. However, overlooking existing content on your site can be an easily avoidable error.

Historical content that is past its sell-by date is like hoarding an old collection of insignificant newspapers: no-one’s going to read them, they’re cluttering up space and, for all intents and purposes, they’re virtually useless in their current state. But they don’t have to be…

How to avoid

Much like a newspaper, you can recycle your content to breathe new life into an old post. If your historical content still holds relevance, simply upgrade with new stats, figures and information, updating its design and potentially adding new imagery/video. Better still, a simple factual facelift necessitates less work which presents a higher ROI.

 

Neglecting Internal Links

If you’re publishing copy on your website or blog and not linking internally to other relevant pages on your site, you’re seriously missing a trick. Any time you publish new content, it’s wise to keep in mind ways you can link this to other content within your overall site (or group of sites).

If your target audience is viewing your content, you’ve already done the hard work. The reader is clearly interested in your content by their very presence, so redirecting them to other relevant pages can be effortless. Think of it as a street promoter enticing you into a club with the promise of free entry. Once you’re in the venue, it’s far easier for the bar staff to shill the BOGOF cocktails.

How to avoid

Write your content with your existing content in mind. If your subject matter is close to that of another, find ways to weave your secondary page into the copy and link appropriately. It’s also a good idea to link to your most authoritative pages; this is a great way to build link equity in your new page while further bolstering the existing page you’re linking to.

 

Only serving Google

It’s easy to lose sight that Google isn’t the only search engine online. There’s no denying that it’s certainly the biggest, but it’s definitely not the only game in town.

Bing and Yahoo are common alternatives; however, if you think outside the box, it could play into your favour massively.

How to avoid

Did you know that YouTube is the internet’s second biggest search engine? Video content is on the rise and only likely to grow in the coming years, according to industry forecast reports from Cisco.

Building your brand on YouTube can be a great way to kill two birds with one stone: getting ahead of the competition in a growing medium, while also capitalising on a commonly overlooked search engine.

 

For more SEO pointers, why not head over to our SEO Tips blog for some insider insight? Alternatively, for additional information, drop us a line using the button below.

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When it comes to implementing keywords into your site copy, blog content and social media, knowing where to start can be a headache in itself - particularly if you don’t have a good keyword research tool to help get the wheels in motion.

Sadly, many of the best keyword research tools are paid, subscription-based services – which is all well and good for big companies that can afford it, not so great for Aunt Lily and her humble, home-made cupcake business.

Luckily, help is at hand. More specifically, help is directly in your hands!

 serp seo

What is SERP?

Okay, first things first, let’s go back to basics – what does SERP stand for?

SERP is an acronym for “Search Engine Results Page”. This is where the web results of your search term will be displayed in list form, ranked by their relevance to what you’re looking for. This is also typically accompanied by additional paid ads that also relate to the terms you searched.

A high-ranking, keyword-rich site page, blog or post will, in theory, climb the SERP rankings and sit high on the list. Meanwhile, unoptimised text will find itself relegated to darkest depths of the bottom pages – where no man wants to be.

Think of your site as a magazine on a newsstand. Great SERP SEO will see your site taking pride of place, proudly displayed front and centre for all to see. Meanwhile, poor SEO would be akin to stuffing it at the very back of the top shelf, hidden behind a couple of dusty, old blue mags.

 

Using SERP to optimise content

To keep your content from dancing in the dark like an uncoordinated extra in a high school musical, it’s important to keep your SEO skills sharp. This will help shine a spotlight on your content and bump it up to the main stage of the top results pages.

How do we do that? We’re glad you asked! Some of the most relevant keywords and phrases are available literally at your fingertips – you just need to know where to look.

 

SERP-rising results

The art of manipulating SERPs is a great way to make Google do the all the leg work when it comes to SEO research. Better still, the process itself is virtually effortless.

Finding great keywords that are relevant to your subject matter can be as easy as hitting the “enter” key. Simply run a Google search for a term relative to your needs and watch nature take its course.

This process can instantly return a myriad of keywords and phrases that have already passed the Google green-light, leaving them ripe for the picking.

Say, for example, you run a dog food business. Typing “cheap dog food” into Google will immediately spit out a bowlful of meaty SEO results dripping in keyword Marylebone jelly.

Follow these three easy SEO tips to keep your content standing tall as top dog.

 

"People also ask"

The “People also ask” box is typically found towards the top of the results page when you enter your search requirements.

So, using the example of your fictional dog food business, a search for “cheap dog food” would return relative search questions along the lines of “What is a good dog food?”, “What is the best cheap dog food?” and “How much does a dog cost a month?”.

These terms can make for excellent headings in your blog and logical H2s that won’t seem forced. The queries are relevant, the subject matters are ideal and the answers can be seamlessly weaved into your content in a manner that also naturally promotes your product.

For example, if you were to include “What is a good dog food?” as a H2 in your blog, you could easily relate the accompanying content back to your products in smooth transition by saying:

“A good dog food should include a variety of key canine nutrients. Mut Mix 2000 includes all the vitamins and minerals your furry friend needs for a healthy, balanced diet.”

This way your copy remains relevant, you’ve plugged your product nicely and still included the keyword phrase in a high-profile position as a H2. Hot dog!

 

"Searches related to"

Much like the previous section, another great area of inspiration is the “Searches related to” list. This can be found at the bottom of the SERP, comprising of eight similar searches related to your topic of choice. This is essentially a mini list of searches that Google believes the user may find helpful, should they wish to expand on their search.

The results can range from alternate searches to more detailed queries into the same term; for example, that “cheap dog food” search could return “cheap dog food online” or “dry dog food” in the “Searches related to” section. As Google has already identified these terms as relevant to your search, they logically warrant inclusion in your copy.

Meanwhile, the octet of “Searches related to” results can also provide businesses with valuable market research of what your customers are actively looking for in relation to a product. Related searches – such as “cheap dog food 15kg” and “cheap dog food in bulk” – give an insightful glimpse into what your target audience wants, as well as their buying habits, so it’s worth keeping that in mind if you don’t already provide such products.

 

"People also search for"

This next batch of insider info is a little trickier to come by as it doesn’t immediately appear in your search results; however, it’s still fairly straight-forward to access.

Simply type in your search term and click on one of the relevant results. Once through to your site of choice, navigate back to the SERP to trigger the “People also search for” box. This should now appear below the aforementioned site listing in the SERP.

This box typically includes six highly relevant results that mirror your search and, by proxy, mirrors the behaviour of your customer/target audience. This is very similar to the “Searches related to” list yet still a useful and insightful tool nonetheless.

If patience isn’t your strong suit and bulk lists are what you’re after, there a number of programmes, plug-ins and extensions readily-available online that enable you to simply extract the list of “People also search for” phrases in one go (such as this). These allow you to effectively harvest these lists for SEO purposes without the need to meticulously scour Google.

 

So, there you have it: three easy ways to optimise your content at the click of a mouse without parting with a penny. For more SEO tips, check out our Simple SEO Tips for 2019 or drop us a line using the button below.

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seo tips 2019

For any business that relies heavily on web content and online activity, the importance of SEO cannot be overstated.

Poor SEO can make even the most engaging content underperform and, in some cases, seem virtually invisible to the outside world.

Think of it as painting the world’s most beautiful picture…on the underside of a chair. Regardless of how brilliant it may be, what good is it if no-one can see it?

On the other hand, top-notch SEO tactics can see your website soar, clocking up more traffic than the M25 in rush hour – so its well worth keeping abreast of the trends.

Luckily, here at Designer Websites, we have a few handy hints and tips to ensure your content doesn’t get lost in the shuffle this year, allowing your site to get the love and attention it deserves.

 

Google Algorithm for SEO

When it comes to SEO performance, much of your site’s success hinges on the Google algorithm – Google’s way of determining how to rank web pages. If your content plays nicely with the GA, the higher in the rankings you will be; if it doesn’t – sayonara.

To make matters even more complicated, the guys and gals at Google HQ love to keep us on our toes by throwing the odd SEO curve ball our way. In fact, for SEO strategists, it's fair to say that Google has thrown more spanners in the works than an angry mechanic on the verge of a meltdown.

Over the course of a year, it’s not unusual for G-Team to make over 500 changes to the Google algorithm, proving that their algorithm is a dancer and a damn hard one to keep up with on the digital dance floor.

Typically, 2019 is no different. That’s where we come in…

  

seo tips 2019

 

What is the Best SEO Strategy for 2019?

With so many changes to the algorithm throughout the year, creating content that abides by the wants and needs of Google can be like trying to appease a hysterically crying baby.

Does it need its content changed; does it want to be fed with more delicious keywords; or shall I just throw the laptop in the car, take it for a drive around the block and hope it goes to sleep?

Before you completely lose your mind to an SEO migraine, take a handful of these healthy hints to help you shake off the stress and stay ahead of the curve.

 

1. Back to basics

There are a number of tech-savvy ways you can optimise your website to perform at a high level, from adding breadcrumbs and prioritising pages in your site navigation to implementing tracking and making your site mobile friendly.

However, when it comes incorporating SEO friendly content to your site – such as blog posts, web copy and product descriptions – there are a few simple tactics that can have a profound effect on performance, without the need for an IT degree.

Before you tackle the nitty gritty, make sure the following basics have become second nature.

 

Keywords and phrases

Keywords and phrases are naturally the starting point for most SEO strategists. Once you’ve uncovered the best performing keywords for your subject, be sure to incorporate these organically into your copy, including your titles, headings and alt text when relevant.

Interlink with anchor texts

It’s also a good idea to interlink web pages within your site using anchor texts. Links are a crucial factor when it comes to page rankings; internal links to other pages on your site can help spread link equity and prolong site view times.

Optimising images

Compressing and optimising images within your pages can also increase your site speed. Slow loading times can have a negative effect on conversions and, by proxy, a negative effect on SEO. The quicker the site speed, the more likely you are to retain your visitor.

 

2. Fit for re-purpose

If your back catalogue of content runs deeper than the Coronation Street archive, you could be sitting on a goldmine of useful blogs and copy. After all, why let all that history go to waste – especially if the content is still relevant.

Recycling content can be a great way to make the most of what you already have. Updating pre-existing copy to include new keywords and updated information can instantly make it relevant again, enhancing the performance as a result.

Alternatively, you could repackage your text in the form of a video – which brings us nicely to our next top tip…

 

3. Video killed the SEO star

For content providers, video is the ultimate ace up the sleeve for SEO in 2019 and beyond. If you’re not already a dab hand with a digital camera or a wizard with Adobe Premiere Pro, now is the time to knuckle down and sharpen those skills.

According to veteran tech kings, Cisco, online video is set to grow exponentially in the coming years, with projections indicating that video will account for over 80% of all consumer IP traffic by 2022. In light of that info, neglecting video wouldn’t just be bringing a knife to a gunfight, it’s veritable content suicide.

Bulletproof your content by integrating video across your site, while you can also bolster existing videos by updating the titles and descriptions to ensure they remain SEO relevant. Meanwhile, optimising audio/video quality can enhance the user experience, further endearing your site to the gods of SEO.

 

4. SERPs up, man!

Whether you’re penning something completely new or attempting to breathe life into old content, Google itself can be a great resource for keywords and phrases.

If you’re looking to rank for a particular term, Google it and check out the search engine results page in the “People also ask” box for insight on things to include in your content.

Similarly, keep an eye on the “Searches related to…” results at the bottom of the page. Both are great ways to cherry pick a few golden terms for H1s and H2s.

Think of it as a being sat next to the smart kid during a particularly tough test; all the answers are there for the taking, it’s up to you if you take a look and use them.

 

5. Go evergreen with authority

According to Worldometers, well over 4 million blogs were posted via WordPress.com on the day this very blog was written. Multiply that by 365 and that’s a whole lotta content to compete with in 2019.

Needless to say, online content is quickly become an extremely crowded arena, suffering from the effects of over-saturation.

The dramatic rise in content competition has naturally hindered performance, while changes to social media have also seen sharing figures drop dramatically in recent years. However, you can avoid these pitfalls by actively taking your content in a different direction.

Evergreen content is essentially content that maintains its relevance over time, immune from becoming dated (a fact ironically stated in a blog titled “SEO Tips for 2019”). Keep your content from becoming yesterday’s news and tomorrow’s garbage by creating authoritative content that lasts.

Quality evergreen content based on research and reference has been proven to gain backlinks, building traction over time and ranking higher as result. Originality backed by linked references could well be your ticket to the big time.

 

So, there you have it – five simple ways to ensure your SEO content in 2019 is A-OK, not DOA.

For more information on how to become an SEO VIP, click here or hit the button below to get in touch.

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Why Won't My Website Show Up on Google?

It's frustrating when your website can't break onto the first page of Google results for that high-volume keyword you've been trying to target, but it's even more frustrating when your website isn't showing up on Google at all.

Why does this happen?

In order for a page to appear as a Google result, it has to be included in Google's index.

When Google notices a new website for the first time, its bots 'crawl' the site and report back so that the site's pages can be added to the index. However, Google don't index all pages indiscriminately – even they don't have the luxury of unlimited server space.

For this reason, if a page doesn't meet certain requirements, Google won't bother to index it. Their algorithm might even decide that none of your pages add any value to the Internet, in which case your whole website may be excluded from the index. And if you're not in the index, you can't show up in the SERPs (search engine results pages).

Check to see if you're indexed

If you think Google isn't showing your website in the search results – even for terms that you really ought to be ranking for – the first thing to do is find out whether or not you're even indexed.

Here's how to do that:

1. Open Google Chrome (or go to google.com).

2. Type your website's URL into the search bar, preceded by 'site:'. For instance:

Google site: search

3. Hit search. Google should now show you a list of your web pages - if none of them are indexed, you'll see a message like this:

No Results Found

If you use Google Search Console to manage your website, you can instead log in and take a look at the Index Status report. This tells you how many of your pages Google currently has indexed, if any.

If none of your pages are indexed...

Here are some of the most common reasons for Google to exclude an entire website from the index:

  • Google hasn't noticed your website yet. If your website only recently went live, it may just be that Google's bots need a little longer to get around to crawling it. You can hurry them along by adding your site in Google Search Console and submitting your sitemap file in the Sitemaps report (or using the Fetch as Google tool – be sure to click 'Submit to index').

  • Google's bots can't access your pages. If your web developer has mistakenly a) blocked your website in the robots.txt file, or b) placed a 'noindex' tag on pages that are supposed to be indexed, this will prevent Google from accessing and indexing your content. If neither of these apply, there are several other reasons why Google may be unable to view your site – perhaps your site was down when Google attempted to crawl it, or maybe your pages take too long to load or cannot be viewed without logging in.

  • Google has penalised your website by de-indexing it. Sometimes, Google will exclude websites from the index as a punishment for breaching the search engine's guidelines. If you have been engaging in unnatural link building practices, filling your site with low-quality or duplicated content, or otherwise doing something you shouldn't have been, your absence from the Google SERPs may be a direct result of your bad behaviour.

If your pages are indexed...

So you've checked, and your website is indexed – you're just not ranking for the keywords you care about. Here are some possible explanations for that:

  • All of your pages are indexed...except the one that matters. Just because most of your site is indexed doesn't necessarily mean that the bots haven't missed something. It may be that a crucial page has been excluded, probably because its content is too similar to that of another page on your site. Google won't waste server space indexing two pages that are near-identical, so make sure your key landing pages aren't being edged out by other, lower-priority pages.

  • Your content needs to be improved. It may be that you're not ranking for that high-volume keyword because Google doesn't think your content meets the needs that the query expresses. Look at the sites that do rank for your chosen keyword, then compare them to your site – what do they do that yours doesn't? Do they provide a better answer to the searcher's question? Does their user interface provide a better, smoother journey? Do they offer a better product range, or more information on the products they sell? Ask yourself these questions and make sure your pages are as good as they can be.

  • You need to boost your website's ranking signals. If all of your pages are indexed and your content is utterly perfect...and you're still not showing up in the SERPs...it may simply be that your website doesn't carry as much weight as other sites do. Google's algorithm takes dozens of different factors into account when deciding which websites should rank the highest, but links are among the most important ranking factors of all. If your competitors have links from lots of high-authority websites (e.g. trusted news outlets, authoritative academic resources, popular content platforms like Buzzfeed), then you'll probably need to get some similarly high-powered links – AND make sure that your content is better than everyone else's – in order to outrank them.

If you need help getting your website ranked, please get in touch with the website optimisation experts at Designer Websites. Contact us now to discuss your requirements.

SEO Tips for Ecommerce Websites

A successful ecommerce business is a complex collection of business processes, automation, and manpower. This varies significantly among industries, but one thing is for certain, you need to rank well in the major search engines in order to achieve high-volume sales. Otherwise, you’ll be dependent upon advertising platforms like Google AdWords or Bing Ads.

However, ranking on page 1 of Google or Bing is not as simple as it might sound - especially if your products are very popular e.g. mobile phones. The fundamental requirements to rank well are a high-quality, user-friendly, very fast and mobile-friendly website. Once you have these in order, you can then utilise SEO techniques to further optimise your website for higher ranking. With that being said, let's dive into our SEO tips for ecommerce websites:

If your website is built on an old platform, loads slowly or is not secure, then you need to address these issues before wasting time trying to optimise your site any further. Here are some tools for testing the quality of your website:

Now, let’s go ahead and assume you have a good quality ecommerce website and you just want to focus on the further optimisations. Below you will find a few simple SEO techniques that you can utilise to enhance your chances of higher rankings for your ecommerce website.

Research and use unique keywords per page

You can and should research keywords for your industry, products, services, etc. Find out how your potential customer searches for your products or service by utilising tools like:

Once you have your list of keywords it’s a good idea to map each keyword phrase to a specific page on your ecommerce website. For this, we would recommend that you use a spreadsheet as it can get lengthy and disorganised unless in some sort of manageable order. 

Now, a big no-no in the world of optimisation is duplication, whether that’s duplicate paragraphs or just duplicate keywords. If you’re targeting the same keyword with multiple pages then Google will likely choose to only display one of those pages in the SERPs (Search Engine Results Page), which may mean you miss out on opportunities to be seen.

For example, let’s say that you have an ecommerce website that sells safety harnesses. You could just label all of the products a “safety harness” and still be factually correct, but the chances are you likely have a “Climbing Harness”, a “Rescue Harness”, a “Fall Arrest Harness” and so forth. Therefore, in order to capitalise on a wider number of searches, you should first find out how your customers search for safety harnesses. Look at how they phrase their search and even the types of questions they ask surrounding that product. The next step is to make sure you address each of those searches with a page for that product, using the keyword phrase that you’ve identified. 

I know the question you’re about to ask... in those examples, isn’t the word harness repeated? Well-spotted. Yes, it is, but rest assured that Google is not that pedantic and will be able to tell the difference in your meaning (they’re quite clever in that way). Duplication is usually picked up from repetition of the same words in the same format. So, if you try to rank 2 pages for the keyword “Rescue Safety Harness” then you would be better off setting the copy on one page as “Confined Space Harness” and the other as “Rescue Safety Harness”. This way, Google will see the difference and potentially rank both pages, whereas if both are just set as the latter then it is highly likely that only 1 of those pages will be indexed.

Ecommerce websites quite often have hundreds of pages for each of their products, so this may seem like a tedious task. However, you should see this as an opportunity to rank for hundreds of different keywords. If you optimise your copy well enough, you may find your website reaches first page positions for a wide range of searches, which will result in much higher volumes of traffic.

Depending on the amount of copy on the page, it is usually recommended to stick to just one keyword per product page. This will allow you to target that keyword more efficiently, than if you were attempting to target multiple keywords at once. If you are instead writing a category page or a home page which usually has more content, you can try to target 2 or 3 keywords if you feel it’s necessary.

Ensure every page has a unique title tag/meta description

When looking at the SERPs, your title tag is your first opportunity to get your consumers attention. The meta description is then the snippet of information which will convince your consumers to click through to the website. This is why it is so important to get these aspects right. 

Google specifies that it is ‘important to have distinct, descriptive titles for each page of your site’. This is because it needs to be clear to the consumer what that page entails and shouldn’t be too similar to a page displaying an entirely different product. It is also important to try and include your chosen keyword in your page title and meta tag as this will clearly show Google what your page is about. 

Google recommends branding your titles with your company name, but this is optional and certainly doesn’t have to be done on every page. We recommend including this at the end of the title if you have enough space for it (we recommend no more than 63 characters including spaces), and also separate it with a delimiter such as a hyphen, colon or pipe. This means a good title tag will look something like this:

SEO Tips for Ecommerce Websites | Designer Websites

Your meta description also needs to clearly explain what your page is about in a couple of sentences. In previous years, meta descriptions were only allowed to be around 160 characters before they were truncated by Google. Now, new SERP changes mean meta descriptions can now be displayed up to 278 characters. This should be more than enough length to include at least one instance of your keyword and create a unique and concise description of the contents of the page. 

Utilise an integrated blog to its full extent

A blog on your ecommerce website is not only good for keeping your customers updated, it’s a great way to target more keywords. When you’re planning each page of your website and choosing unique keywords, there are sure to be a few that don’t make the cut. These can be targeted with blog posts.

Plan ahead and write blog posts around these keywords in an attempt to bring more users through to the website. Try to provide informative content which will help your customers in some respect. This will not only help bring customers to the website, it will also create a level of trust between your company and the consumer.

Another way blog posts can be utilised is to try and achieve the ‘featured snippet’ on the Google SERPs. Even if you’ve not heard of featured snippets before, you’ve most likely come across one. This is the result that usually appears at the top when you ask google a question.

Here’s an example:

To achieve a featured snippet, you need to answer the question better than anyone else. It needs to be clear to Google that you have answered the question as accurately and concisely as possible. That means getting straight to the point and no filler writing (or keyword stuffing).

Featured snippets have been referred to as search position #0 as they come above the search position #1. It has also been found that achieving the featured snippet can increase traffic to your ecommerce website by as much as 500%, in some cases.

Utilising your blog to target keywords and attempt to achieve the featured snippet is a great way of increasing traffic to your website and improving ranking through the use of SEO techniques.

We hope these SEO tips for Ecommerce websites have helped you plan your next steps in the digital marketing world. If you are looking for professional help with your ecommerce website, then please get in touch anytime.