christmas social media, social media for christmas

With December well underway and Christmas rapidly approaching like an unstoppable festive asteroid, the time to give your digital content a seasonal overhaul is overdue.

After all, you’ve probably already decorated your home with all the festive trimmings, so it’s only fair that your social media presence gets the same treatment.

But just how do you encapsulate the palpable ambience of Christmastime within the confines of a single social media page? Where to begin?! Won’t somebody think of the children?!!

Hold your horses there, fella. Take a hearty sip of eggnog and calm it down – we’ve got you covered right here.

Trim up your social media for Christmas with our five top tips for Christmas social media.

 

Tips for Christmas Social Media

Step into Christmas by stepping up your social media game this yuletide and ensure your followers have themselves a merry little Christmas experience whenever they view your page.

 

christmas social media, social media for christmas

 

Seasonal Imagery

It’s long been said that a picture is worth a thousand words so, by that rationale, a quality social media image can save you a whole lot of ad copy.

Think of your social media profile as your digital shop window. What self-respecting shop would let December come and go without decorating their storefront in festive furnishings?

Start by sprucing up your profile and cover images with a healthy dose of red and a festive font. This is an easy way to inject a bit of obvious Christmas spirit into your branding without having to completely overhaul your existing assets.

You may also want to include other Christmas visuals – such as snowflakes, baubles, holly, etc. – in your cover image to further hammer home the point with festive fervour. The Christmas flavour will provide a welcome change for regular followers while also make for a memorable first impression to new visitors.

This is also a great avenue to advertise any festive products or services you may offer. Meanwhile, this is also a good opportunity to incorporate and highlight any seasonal offers you may be running over the Christmas period.

Which brings us nicely to our next entry…

 

Festive Offers

If you’re running seasonal offers over the festive period, congratulations – you’re showing your customers that you value their business and repaying their brand loyalty at a time of the year where it counts. If not, shame on you and it may be time to rethink your festive strategy.

Christmas is a time of year where the public is expecting their brand loyalty to be rewarded with sales and cut-price goods/services. What’s more, chances are, your competitors are probably going to be doing the same, so it’s a necessity if you want to keep up.

So, assuming you are indeed running some offers over the Christmas period, where better to highlight such offers than on your corresponding social media page? Make it overtly obvious by pinning it to the top of your page and/or boosting your offer post and you can’t go wrong.

Additionally, it’s also possible to customise posts to include specific background colours and themes, which is a simple yet effective way to also get your social posts in the festive spirit. The combination of the two is a sure-fire way to get your audience’s attention.

 

Spirit of Giving

As we all know, Christmas is the time for giving, peace on earth and goodwill to all. Why not soak up the yuletide ambience and take that festive message to heart by running a Christmas competition?

With gift-giving such an integral part of the Christmas experience, it’s only fitting that your brand follows suit and play Santa Claus to one or more of your followers.

A simple yet effective way of inciting social engagement, giveaways are like a hard-working postman – they never fail to deliver.

Whether it’s the allure of an attractive prize or the simplicity of the entry process, running a social media competition at Christmas is a fool-proof tactic that will only further endear you to your audience.

 

Santa’s Workshop

A great way to humanise your brand/company while still providing some excellent and engaging content for your audience is to give your followers a peek behind the curtain at what goes on behind the scenes.

Christmastime is the perfect period to provide such insight into daily operations, as it typically entails a happier office, a joyous atmosphere and – presuming Christmas decorations are out in force – an overall scenery that looks a lot more upbeat than at other times of the year.

Whether it’s a team lunch, exchanging Secret Santa gifts or simply showing off some of the best (and worst) Christmas jumpers to pass through your office doors, why not record any festive fun you might be having in the office during this time?

It all makes for great content, showing that your company is more than just a faceless logo and one that has a very human heart at the core.

 

Yule Blog

Blogs are a great way of attracting web traffic to your site, so why not pen fresh, festive-themed blogs and share your Christmas content on social media?

Christmas-themed articles are some of the most reliable and consistent content in terms of performance during December and some of the best is that which revolves around useful tips and advice over the festive period; e.g. “How to Save Money on Your Christmas Travel”.

While it might take a little thought to get there, if you can take the overall Christmas concept and connect your goods or services to the festive period, you’re on to a winner. Once you do, pen it, publish it and share away!

Run a gardening company? How about a blog on festive garden decorations? Operating a ladder business? What about tips for hanging Christmas lights? Offering web services? Why not write a blog on Christmas social media tips… wait a minute!

 

For more advice on social media for Christmas or additional Christmas social media tips, why not drop us a line today? Call us direct on 01446 339050 or click the button below to get in touch online now.

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Christmas is often a highly stressful time for businesses and customers alike, which makes it an ideal opportunity to earn year-round loyalty, by going the extra mile for clients and consumers during the festive period. Whether you’re a retailer or B2B service provider, we’ve put together a few tips to keep in mind before and during the Christmas holidays, which point out ways in which you can use your marketing channels to be a helpful business this year:

Christmas Gift Guides & Quizzes

Gifts are one of the biggest Christmas dilemmas for most, which means that it's highly likely that many of your existing and potential customers will be actively looking for this type of content. This can be provided in the form of blogs, infographics, quizzes and more, depending on your resources and how creative you'd like to be. Gift related content can work well for many types of businesses, but of course, is particularly effective for retailers who are looking to market a specific range of products. It can also see you through to the very end of the buying period, if you're able to target last-minute shoppers who are frantically looking to find a suitable gift.

Advice-led Content

Along with gift guides, there are many other ways that you can tailor your content and services to suit the festive season, whatever your business may be. To do this, you’ll have to consider how the Christmas period affects both your organisation and your customers, in order to create resources that are both useful and engaging. For example, if your business provides financial services, it may be useful to publish advice on topics such as spending and budgeting, which is a prominent issue for many during this time of year. This content can be tailored to suit virtually any sector, and will depend on both the services you provide, along with your target demographic. When properly executed, it can provide a welcome boost to your SEO efforts, and work to improve or renew customer confidence in your product/services.

Social Media Engagement

It's common knowledge that you should be using social media to extend your marketing efforts and customer service all year round, however, these efforts should be reassessed in time for Christmas. This relates to both your own outreach endeavours, as well as customer contact, both of which carry additional weight in the case of online retailers. In terms of outreach marketing and promotion, you should be on the lookout for relevant hashtags and commonly asked questions, in order to make the most of the useful resources that you’ve spent time putting together. You should also be keeping a close eye on your inbox and brand mentions, in order to address customer queries and complaints as quickly as possible. 

Email Updates

Email marketing is particularly important for retail businesses in the run up to Christmas, naturally in order to promote deals, but also as a direct means of sharing the resources we mentioned in our first point. In addition to it's value as a promotional tool, however, email is also vital to the process of aiding and informing your customers, allowing them to plan their holiday spending and activities efficiently. For example, email allows you to provide customers with stock updates, which inform them when an item is close to selling out, or is back in stock, allowing them to plan their purchases more efficiently. In addition to this, it's also the most direct way to share information about your closing times and altered Christmas hours,  to ensure that you make every effort to avoid confusion. 

Rewards

Christmas rewards are the most simple but effective way to make your customers feel appreciated at Christmas, and can be executed on almost any scale, depending on your resources and budget. One of the most simple way to reward customers is by providing free resources, much like those discussed in our first and second points, although this can also be extend further than tips and guides. One example, could be free printables, which can be offered as a one-off resource, or even as a daily offering in the run up to Christmas. This would work particularly well for businesses in the creative industries, as well as those targeted at families with children, who may offer craft and learning resources to keep little ones entertained in the lead up to the big day.

This also extends to gift vouchers and competitions, which can be integrated with both your social media and email marketing campaigns. The channel you choose, will largely depend on how exclusive you would like your reward to be, and whether you are simply using this as a gesture to all existing and prospective customers, or as a way to reward your most loyal followers. 

Would you like help with your content creation, social media or email marketing strategies? Get in touch with the Designer Websites team today to find out how we can help, or follow us on Twitter for more digital marketing news and tips!