Christmas is almost here, and amongst the last-minute gift shopping, you might also be wondering what steps you should be taking to prepare your business for the Christmas shutdown.
When it comes to running an ecommerce site at Christmas, it’s so important to prepare ahead of time to make sure that you and your team are ready. You can do this by taking steps to ensure that your customers aren’t left feeling disappointed.
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Search engines receive billions of queries every day. SEO – or Search Engine Optimisation – is the process of driving traffic to a website by optimising its contents for a search engine.
When curating optimised content for your website, it’s important to make sure that your content is readable by both humans and search engines – they key to great SEO is finding that balance.
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If you run an ecommerce business, it's important to display your products in the most effective way possible. There are many things you can do to optimise your product pages - especially when it comes to writing product descriptions.
Product descriptions are essential as they summarise what your business is offering and how your product can benefit a potential customer. Without further ado, let's take a look at how to write the perfect product description...
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SEO and PPC are two different methods for driving traffic to your website. Search engine optimisation (SEO) focuses on organically improving your website's visibility on Google and other search engines, whereas pay-per-click (PPC) advertising platforms like Google Ads and Microsoft Ads allow you to pay for a prominent spot on the search engine results page (SERP).
Both SEO and PPC have their individual benefits, but depending on the context and your business needs, it may make sense to prioritise one over the other.
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