For amateur and professional bloggers alike, the art of SEO is one that must be practised and perfected in order to ensure your content performs to its fullest potential.
That being said, to the untrained, non-SEO aficionado, the optimising content for search engines can seem like a daunting task.
Luckily, it can be a lot easier than you would think; optimised blogs that are ready, willing and able to perform aren't just reserved for those that have a computer science degree.
SEO for Bloggers
Neglecting to implement the SEO basics can act as the ultimate anchor that’s guaranteed to drag your content down the pecking order.
To help your blog soar to the SERP heights it deserves, try implementing these simple SEO basics into your content and turn your underperforming blog into a Search Engine Optimus Prime.
Need for Site Speed
If your idea of reducing cookie size is to bite it in half, chances are you won’t know how to minify HTML or make AJAX cacheable either.
Luckily, there are simple ways to help boost the speed of your blog page and perhaps the easiest of these is to optimise your images.
Most bloggers will be well-aware of the benefits of imagery within a blog and include them accordingly, so optimising these images is vital.
Compressing the image file can work wonders, as can appropriate resizing; however, be sure to scale outside of HTML.
Finally, name the file appropriately and make the most of the Alt Text, ideally using relevant keywords in both.
Beverly Hills Copy
Reading copy online can be notably different to reading in print, particularly when it comes to article length.
While a chunk of text on a page may seem manageable, seeing a long, scrollable block of text can be off-putting, often leading the visitor to either skim-read or potentially not read your blog at all.
As such, quality copywriting is key and layout is never more important. To sum it up in a sentence, don’t waffle, be engaging and make the most of space by breaking up your text.
In addition to improving the quality and readability of your content, top-notch copy will also keep readers engaged in your blog for longer.
The resulting “time on page” and “session duration” stats will ultimately lead Google to the conclusion that you’re producing Grade A content (which hopefully is true!) and reward you accordingly with a better ranking.
Back-Link to the Future
How many times have you fallen down the YouTube rabbit hole, watching countless related videos only to wind up a million miles away from where you started? Such is the power of related content.
Internal linking is your blog’s very own rabbit hole, allowing your readers to easily navigate from the original blog to topics of relative interest with ease. Best of all, it keeps your readers engaged with your content for longer and, most importantly, keeps them on your site.
It’s also an inherently easy way to share link equity around your site; however, this shouldn’t be taken as an opportunity to shoe-horn in as many links as possible. Aim to keep your links as relevant as possible to the original post, ideally linking related anchor text within the body of the blog.
For example, a blog on a motoring site about legal tread depth would be perfect to link from an article about changing a tyre. Conversely, it’s probably not the best blog to link to from a blog about fashion.
Clash of the Titles
While it may seem obvious, it’s worth covering all the same – optimising your meta titles is vital when it comes to SEO.
If you’re targeting specific keywords, it’s a wise move to include your most relevant one in the title itself. If you’re writing a blog around the subject of the Atkins diet, there’s no reason that phrase shouldn’t be the title itself.
While the headers to become less impactful as you go down the line (H1s to H2s to H3s, etc.), incorporating keywords into your main headings and titles can reap many rewards.
It’s also important to remember that excessively long titles will become truncated, leading to what is, essentially, half a title.
Aim to keep your titles under 60 characters to ensure your blog title makes the cut without taking a cut.
Much like the title of the blog, another easy way to make your blog SEO friendly is to optimise the URL.
A URL that’s excessively long and/or full of random numbers, letters and symbols does no favours to anyone: from the person reading it to the person writing it and search engine bots in between.
A keyword-rich URL that’s concise, accurate and readable is key. This can help enhance visibility and social sharing, while it can also contribute to better SEO performance due to the fact that URLs are commonly used as anchor text via copy and pasting.
A link to sampleblog.net/URL-advice is pretty self-explanatory, even if the title of the blog itself is not present, increasing the user experience as a result. Conversely, ambiguous URLs can be off-putting, deterring clicks as a result.
For more SEO tips and blog writing advice, check out our SEO blogs for further details. Alternatively, why not drop us a line and find out all about our professional SEO services at Designer Websites? Call now on 01446 339050 or click the button below to get in touch online.
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