Crafting a good title is vital. The Lord of the Rings wouldn’t have been anywhere near as successful if Tolkien had named it A Really Long Walk to Return Some Jewellery.

The same rule applies to Search Engine Optimisation (SEO) and the pages on your website. A web page’s title tag can have a massive impact on where it ranks on the Search Engine Results Page (SERP).

So, what is a title tag, and how do you make a good one? Read on to find out.

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On any website, moving from one page to another requires internal links. Their function is that simple – but with careful construction and deployment, internal links can have a great effect on your Search Engine Optimisation (SEO) strategy.

How is this possible? Read on to find out.

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The secret formula to how Google decides what comes up first is just that, a secret – but there are proven tactics that will help you get your site ranking highly. So, we’ve put together this guide to help you understand those tactics, and to show you the basics of how Google decides what comes up first. More...

Search engine optimisation, or SEO for short, is the process of improving a website’s visibility and ranking on search engine results pages (SERPs) like Google and Bing. More...