With Valentine's Day 2023 debuting just over a week ago, we thought we'd dive into some of the best Valentine's Day campaigns that made our hearts melt. Valentine's Day is always an intense time for brands as they compete for the top advertising spot, so we've put together an analysis of some of our favourite Valentine's Day adverts of 2023.

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According to research from Zippia.com, over 75 million websites have been built using a CMS. They are simple systems that allow you to build a website's content without having to code from scratch. This improves the efficiency of processes for a vast range of businesses, including ecommerce. 

Here's everything you need to know about content management systems, and how to use them to benefit and grow your business!

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If you own a business, then you already know how important a brand is. A brand is so much more than a logo for your marketing material. It is the embodiment of everything your business provides to others, from how you communicate your product and service to how you want people to feel when they interact with your business.

Ultimately, your brand identity is the personality of your business, and it's important to get it right. 

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If you own or help run an ecommerce business, then you'll know that you're not the only one looking to make sales. Competitor analysis will allow you to evaluate your position within your chosen industry, which will help you discover your business's competitive advantage. 

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The human brain is able to process images 60,000 times faster than words. Due to this, most businesses choose to have a logo that represents their business. Also, logos are easy to remember and quite nice to look at, too!

Designing a logo is no easy task - it is the visual embodiment of your entire business. So, to make the logo designing process easier, we've put together 6 Principles of Logo Design that will help you design an original and effective logo...

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