Can AI-Generated Content Rank on Google?

AI is everywhere these days. Tech companies are scrambling to add generative AI features to their services, and for millions of people, running questions past ChatGPT has become as routine as searching for information on Google. Whether you love it or you hate it, AI seems to be here to stay.

This raises a question for webmasters and SEOs: should we just use AI tools to generate our website content? Chatbots like Microsoft’s Copilot and the aforementioned ChatGPT can spit out thousands of words on just about any topic you like, but is this AI-generated content actually capable of competing in the organic search results?

We’ve taken a close look at Google’s official stance on AI and run some tests to discover the truth. Read on to find out whether you can rank with AI-generated content.

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Tensys Direct is an online store where you can buy heavy-duty ratchet straps and a wide range of other load securing products directly from Arinsdale Limited.

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When our client gimmeballs approached us with a new website idea, we jumped at the chance to get involved! gimmeballs is a family-owned business that was founded in 2022. They specialise in creating custom, professional-quality golf balls for a range of clients across the UK.

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