So you've got yourself a modern, professional-looking ecommerce website and you're ready to start selling your products online. There's just one problem - you don't have any customers yet!
There are numerous different ways to promote an ecommerce website and grow your online customer base. Here are just a few options for you to consider...
Promotions - such as a seasonal sale or site-wide price reduction - can be a quick and easy way to generate interest in your brand and products. If users get a good deal, they will be more likely to tell their friends about it, and and if the product exceeds expectations then the customer may even return and purchase something else after the promotion has ended.
Blogging can be a very cost-effective way to drive more traffic to your website. Not only can blog posts be used to highlight new products and special offers, they can also rank for popular search terms and hugely increase your brand's visibility in the Google results. Try to identify common questions within your industry, then write blog posts that answer them - you'll be amazed at how much organic search traffic a well-written, informative blog post can generate.
Platforms such as Instagram, Facebook and Twitter offer businesses a near-limitless amount of opportunities to reach new customers. You can start a simple social media campaign by posting appealing content and linking it back to your ecommerce website - this method of promotion is completely free, and can draw in a lot of potential customers if you take the time to build your audience and consistently publish engaging, relevant content.
Search Engine Optimisation (SEO)
An SEO strategy is an important consideration for any website, but ecommerce websites especially - every category page and every product on your website is another chance to get seen in the Google search results. Ideally, each page on your website should target a different keyword (or set of keywords) that is specifically relevant to that page and that page alone. This will help Google and other search engines to work out which page to show for any given search term.
Some ecommerce websites do reasonably well without spending a penny on paid advertising, but platforms like Google Ads and Bing Ads can make a huge difference if you're looking to get your brand in front of a wider audience. PPC (pay-per-click) advertising only costs money when people actually click through to your website, meaning that you won't be charged unless your adverts are generating traffic. Of course, you'll have to work hard to make sure that your website is converting as much of that traffic as possible into actual custom for your business!
Product Reviews & Working With Influencers
Reaching out to bloggers and other influential people within your market is a great way to spread the word about your business quickly! The best approach will depend on the nature of the products/services you offer, but you might consider sending out some products for people to review, or inviting a popular vlogger to visit your premises for a video. Try to choose personalities who already have a large online following, and bear in mind that some may charge a fee for promoting your brand.
Here at Designer Websites, we specialise in ecommerce website design as well as search engine optimisation, PPC advertising, blog writing, and a variety of other techniques that can help you to grow your customer base. Use the links below to find out more about our services.
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