Effective Website Optimisation (SEO)

If someone is searching the internet for the products or services that your company offer, will it be your site that they find, or one of your competitors? Too often it’s your competitors’ right? If the answer to that is yes then your business really needs website optimisation.

Website optimisation is the process of using search engine optimisation (SEO) techniques to push your website to the top of search engines like Google or Bing. Coming up on page one of Google for the right keywords can bring you new traffic and increased sales, as well as improve your brand exposure.

High rankings in the search engines will also place you as an authority in your field. It’s true to say that web surfers tend to trust the companies they find at the top of the search engines and are more likely to spend money with them, so it is important that your business is one with high search engine rankings.

Track record in website optimisation

These days the big problem businesses face when looking to conquer the search engines is finding a website optimiser that they can trust. Every website designer out thereseem to say they can help with SEO and will happily charge you for website optimisation, but in reality, most are operating as amateurs and cannot help you.

At Designer Websites, we are one of the strongest teams of search engine optimisation professionals in the country, and have the proof to back up this claim. Simply take a look over our client website examples, our testimonials and case studies, and see for yourself why we have an incredibly strong reputation; you’ll also see why all of our work either comes in from a client referral, or from someone finding us through our own website optimisation. Don’t just take someone’s word that they are good at SEO, check them out properly, request examples of their work and ensure that they have real website optimisation skills by seeing it with your own eyes.

If you want to see your website on page one of Google for keywords worth competing for, then we are one of the very few companies in the Cardiff and South Wales region that can make this happen. We only ever work in an ethical way with the search engines, so that your website is respected by the search engines and doesn’t get penalised for out-dated and unprofessional SEO techniques.

The complete website optimisation or SEO package

Optimising a website for the search engines is a lot more than just placing keywords into the page copy. The process works best when considered throughout the website development so that all elements of the site work towards the same goal. Here are just some of the expert website optimisation services that we can offer you:

• Keyword analysis – an in-depth look at all the keywords used in your market, with recommendations as to the keywords you can effectively compete for and achieve realistic first page results with
• Keyword inclusion – strategically placing the keywords in all the places search engines expect to see them, such as page titles, meta descriptions, internal links, title tags etc.
• URL Rewriting to ensure your URL’s are readable and relevant
• Standards compliant coding to ensure search engine bots are able to index the website
• Link building – finding and securing good quality links from related websites, so that search engines are more trusting of your website
• SEO copywriting – creating text such as web pages, blog posts, news pieces, articles, etc. that contain the right keywords as well as interest the reader
• Optimised website hosting – providing super-fast website hosting with correct error handling and redirecting, which is essential for website optimisation

As you can see by reading through our website we have a fantastic web development team, holding exactly the right mix of technical web development skills and online marketing knowledge to make a huge impact on your business.

Take advantage of the search engines and join the many other small businesses that are now able to compete with household names. Whether you need a new website developed from scratch or want to improve what you already have, then we can let you know what’s needed and what is going to work.

Looking for website optimisation that works? Call Designer Websites on 0845 2726813 now and ask for your free, no obligation quotation.