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Website optimisation

Website Optimisation

High rankings are the key to growing your business online. A huge number of people rely on Google, Bing, and other search engines to find what they’re looking for at any given time. Appearing on the first page of Google results for the right keywords will have a huge impact on your business, bringing countless new users to your website and helping to establish you as a leading light in your industry.

And if this is your goal, then Designer Websites can help you to achieve it. Our dynamic team of web developers and SEO experts will use the latest website optimisation techniques to ensure that every part of your website – from the first line of code to the text on your enquiry form – is properly optimised for both users and search engine bots. We take absolutely everything into consideration, giving you and your website the best possible chance of conquering the SERPs and capturing a larger volume of organic traffic.
Keyword ResearchHigh rankings are only worth having if you’re ranking for the right keywords. Before creating your website, our SEO experts will conduct exhaustive keyword research to find the exact terms that your customers are searching for; we will also work closely with you to ensure that we have considered your business and its audience from every angle.Before creating your website, our SEO experts will conduct exhaustive keyword research to find the exact terms that your customers are searching for.
SEO CopywritingBill Gates once said that ‘content is king’, and this mantra has been the golden rule of website optimisation ever since. In order to help your website score top marks with users and search engine bots alike, our copywriters will create content that is clear, engaging, and easy to read; they will also ensure that your keywords are included in all the right places.Our copywriters will create content that is clear, engaging, and easy to read, as well as ensuring that your keywords are included in all the right places.
Technical SEOMany so-called ‘SEO gurus’ overlook the technical side of website optimisation, but the truth is that engaging content and eye-catching graphics won’t help you to rank if your site isn’t built properly. Our developers know how to write standards-compliant code that’s easy for search engines to crawl and index, and this is a crucial part of the website optimisation process.Our developers know how to write standards-compliant code that’s easy for search engines to crawl and index, which is crucial if you want to appear on page one.
Site StructureGoogle don’t want to send their users to websites that are poorly laid-out and difficult to navigate. A clear, elegant site structure is imperative if you wish to appear at the top of the SERPs, and our website optimisation specialists will ensure that it’s equally easy for both search engine bots and human users to find their way around your new website.A clear, elegant site structure is very important to search engines, and we will ensure that it’s easy for both bots and human users to find their way around your new website.
Loading TimesWhen you’re trying to impress the search engines, few things are as crucial as site speed. If your pages take more than a couple of seconds to load, your users will get frustrated and go elsewhere, and your rankings will slip away as Google et al cotton on to this. Fortunately, we know how to keep loading times to a minimum!If your pages don’t load quickly enough, your users will leave and your rankings will plummet. Fortunately, our developers know how to keep loading times to a minimum!
Measuring & ImprovingWebsite optimisation isn’t a one-off task; it’s an ongoing process, and our SEO experts will continue to work on your website even after it goes live. We use a variety of tools to measure rankings and traffic levels, and we are always seeking new ways to improve our clients’ websites and push them further up the SERPs. Website optimisation is an ongoing process; once your site is live, we will continue to measure its performance and look for new ways to improve your rankings.
If you would like to find out what our website optimisation specialists can do for your website, call us on 01446 339050 or email info@designer-websites.co.uk. We look forward to hearing from you!

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