Visit www.primaporcelain.co.uk to see our latest work!

PrimaPorcelain's New Website

We recently told you about the new website we created for TimberTech, one of the UK's leading suppliers of composite decking. TimberTech UK is part of Greensquares, a British company specialising in a variety of high-quality/low-maintenance solutions for the home and garden; Greensquares have a whole family of websites showcasing different parts of their extensive product range, and the TimberTech site wasn't the only one they asked us to update for 2017.

PrimaPorcelain is the brand under which Greensquares provide a whole host of gorgeous porcelain tiles and paving slabs to customers right across the country. With nearly 40 different colours and styles - all of which can be used internally or externally - available to order from stock, PrimaPorcelain have the perfect porcelain flooring solution for practically any project, and their low-porosity products are every bit as practical and low-maintenance as TimberTech's composite deck boards.

Greensquares asked us to revamp the PrimaPorcelain website in order to better show off their beautiful porcelain tiles and give customers a keener sense of the possibilities afforded by these products. The new design, which is now live here, is fully responsive and offers a great user experience across all devices. It also shows off PrimaPorcelain's tiles in spectacular fashion, with amazing photographs of the tiles in situ sitting alongside hi-res images of the products that really give you a feel for their irresistible texture.

We also worked to improve PrimaPorcelain's product selector tool, making it easier than ever for site visitors to compare their options side-by-side and order up to 3 free tile samples to assist with the decision-making process.

If you're thinking of revamping your home and/or garden, be sure to visit the new PrimaPorcelain website and see what they have to offer. Alternatively, if you need an expertly-designed website for your business, please click here to get in touch with Designer Websites and request a quotation.
TimberTech Decking Website

TimberTech are one of the UK's leading suppliers of composite decking, a low-maintenance alternative to wooden decking that has become hugely popular over the last few years. We at Designer Websites have counted TimberTech as a valued client for quite some time now, and we are pleased to announce that we recently completed a total overhaul of the company's website, redesigning it from the ground up in order to enhance its visual appeal and provide a better experience for TimberTech's ever-expanding mobile user base.

The new website, which went live earlier today, boasts an attractive, contemporary design that puts TimberTech's gorgeous decking products front and centre. Our design team worked hard to emphasise the outstanding technical specifications of these composite decking boards without getting in the way of the eye-catching visuals that will, at the end of the day, really move people to pick up the phone or order a free sample.

The result is a website that works wonderfully on all devices and allows potential customers to find out all about TimberTech's various decking products while simultaneously seeing numerous examples of just how great those boards look in situ. We are very proud of the new and improved TimberTech website, and we hope that you enjoy browsing it just as much as we enjoyed designing it!

Visit www.timbertechuk.co.uk to see our latest work for yourself, or contact Designer Websites now to request a quote for your own web design project.
Mobile User Experience

Mobile user experience should be a core consideration for all web designers and online businesses in 2017. A huge portion of all online activity now takes place on a smartphone; Google have even created a completely separate index to make sure they're giving mobile searchers the best possible results. Even if your website works like a dream on larger screens, you'll lose a lot of potential customers if it's a nightmare for smartphone users.

So what can I do to make mobile users happy?

If you want to get a good return from your site's mobile visitors, you'll need to think about the user experience you're offering and how this translates to smaller screens. Mobile user experience quality depends on many different factors, but here are a few key areas to focus on:

Use a responsive design.

The first step towards total mobile-friendliness is upgrading to a responsive website design. Browsing a non-responsive website on a smartphone usually means 'pinching' to zoom in and get a proper look at the content; a well-designed responsive website will automatically adapt to fit the screen it's being viewed on, so no matter what device your customer is using, your content should display perfectly with no pinching required.

Don't bury important content.

One mistake that lots of people make these days is assuming that mobile users are happy to scroll indefinitely in order to reach the piece of content they need. It's true that scrolling is a more comfortable and fluid action than clicking/tapping, and because of this, it's safe to assume that most mobile users would rather scroll through a long page than click through several small pages (this is why people don't like those articles that display information in the form of a click-to-proceed slideshow). However, smartphone users don't have an infinite supply of patience, and you won't be doing anybody any favours by putting your important content at the bottom of the page, several screen-lengths down.

Wherever possible, the 'meat' of your page should sit above the fold (or, failing that, not too far below the fold). Make your important content - your call to action, your key info - immediately visible rather than assuming that people will be happy to scroll down to find it.

Be fast!

If there's one thing that everyone on the web (but especially the average mobile user) hates, it's a page that takes an eternity to load. Even if you don't care about ticking off smartphone owners, you should be striving to ensure that your website loads quickly for the benefit of your desktop visitors; if you are serious about maximising your mobile conversions, then site speed becomes even more important because lots of mobile users are browsing within a very limited time window. Perhaps they're killing time while they wait for the bus, or perhaps they're already on the bus and they've got one minute to peruse your website before their stop arrives - either way, time is of the essence and long loading times will cause frustration and quite possibly prompt people to try one of your competitors instead.

If you're not sure how to boost your website's loading speeds, try typing your URL into Google's PageSpeed Insights tool.

Space out your clickable elements.

Tapping a smartphone screen with your finger is a less refined, less accurate action than a mouse click, so if there's something on your website that you want lots of people to click on (e.g. a 'Contact Us' button, a hyperlink within a paragraph of text), you'd better make it easy for them. In order to meet the basic standard for mobile-friendliness, all clickable elements on your website should be:
  1. A good distance from all other clickable elements
  2. Big enough to tap with ease
Crowding a whole bunch of links into a small space increases the likelihood that users will click the wrong link by accident. Giving your clickable elements a tiny 'click zone' that requires hyper-accurate tapping increases the likelihood that users will need multiple attempts in order to land a successful click. Both of these outcomes are very frustrating for the user and will seriously damage their experience of your site, so make sure your clickable objects are large and reasonably far apart.

Make the user's journey short and simple.

Think of your website as a running track. The end user is a sprinter, and they cross the 'finish line' whenever they complete a conversion on your site ('a conversion' being the thing that you ultimately want users to do on your website - this could mean making a purchase, requesting a quote, subscribing to your newsletter, et cetera). Between the user and the finish line are a series of hurdles: actions that they must complete and hoops they will have to jump through in order to reach the conversion stage.

Your mission is to make those hurdles as few and as minuscule as possible. Make that running track as short and as unobstructed as you possibly can!

Here are a few example of 'hurdles' and how you can help your mobile users to overcome them with ease:
  • Finding the right page. The first 'hurdle' for most visitors to a website is working out where to find the thing they're looking for. You can minimise this hurdle with a clear site layout and intuitive navigation (i.e. not too many menu options, self-explanatory category names).

  • Entering payment details. This is a huge hurdle on some ecommerce websites - entering your credit card number and billing address and so forth is a tedious, time-consuming task, especially when you're using a touchscreen rather than a computer keyboard. Minimise this hurdle by using an online wallet service like PayPal or allowing users to create accounts and save their payment details for future purchases.

  • Entering contact details. Even if you're not selling anything through your website, the inevitable 'fill out this form' stage can still be a big hurdle for users en route to a conversion. Whether you're encouraging users to send a message, request a quote / call back / free sample, or sign up for something, they will always be forced to painstakingly tap in their details; however, you can minimise this hurdle by only asking for information that is crucially important. For example, why ask for someone's postcode, telephone number and date of birth if all you really need is a name and an email address?
If you need help optimising your website for mobile visitors, Designer Websites can help - get in touch now to request a quotation for your project.
Google Instant

Why does Google suggest 'why doesn't Voldemort have a nose' when you start typing 'why doesn't...' into Google?

You-know-who's noselessness has long been a hot topic among Harry Potter fans, and even today - nearly 10 years after the last book in the series came out - many people still wonder how the Dark Lord came to look the way he does. Plenty of theories have been tossed around, one of our favourites being that Voldemort's nose was smashed in by the bewitched snowballs that Fred and George Weasley threw at the back of Professor Quirrell's head (actually Lord Voldemort's face, concealed for most of Book 1 by a turban).

Still, with no concrete answer ever provided in-universe or by author J.K. Rowling, the question of why Voldemort has no nose remains a hot topic around the world. But why does it appear when you simply type the words 'why doesn't' into Google?


This happens because Google is trying to predict what you're searching for so that it can offer you suggestions related to your query before you've even finished entering it. The second you begin typing something into the search bar, Google starts displaying results - even as you're still typing. This feature is called Google Instant.

What is Google Instant?

Google Instant is a well-known Google feature that was introduced back in 2010. It is a feature that predicts what you're searching for and provides you with results as you're typing your query. It uses Google's autocomplete technology to show predicted search terms that are relevant to your query as you type it; it also begins to display search results in the SERP (Search Engine Results Page). As you continue to complete your query, both the predicted queries and search results will change, becoming more relevant to whatever you've typed into the search box. 

The suggestions that Google provide are influenced by three factors:
  1. Query volume (lots of other people Googled this query)

  2. Searcher's location (this query is relevant to your current location - e.g. you started typing 'takeaway pizza', Google noticed that you're located in Brighton, so it suggested 'takeaway pizza Brighton')

  3. Keyword/phrase mentions (this query - or part of it - is getting a lot of mentions across the web right now)
The suggestions that Google provides are all terms that other people have searched for. For example, if you type in the word 'offers', Google will suggest the following based on the kind of 'offers' that other people commonly search for:


The popularity of a query is a massive factor in deciding what suggestions Google provides. In the example above, the user typed in 'offers' and Google guessed that they might be looking for offers on toys, perfume, or liquor. Why? Because lots of other Google users have started typing 'offers' and then followed it with 'on perfume', 'on toys', or 'on spirits'. This happens frequently enough that Google is now confident that it can save users a few keystrokes by offering these suggestions.

(Note that Google Instant suggestions are based on the number of unique verifiable accounts and independent users who search for a specific query, not the number of times that query was used. We'd love it if 'Designer Websites' appeared as a suggestion every time somebody typed 'designer' into Google, but we can't make that happen just by Googling our own name hundreds of times - we'd need lots of separate individuals to do it for The Big G to take any notice.)

It's important to remember that not everyone will see the same suggestions as you. As mentioned above, your geographic location can have a big impact on what Google Instant shows you. 


When we start typing 'hotels...' into Google, it suggests terms like 'hotels in Cardiff' and 'hotels in Tenby' (see screenshot above). This happens because Google has identified that our office is in South Wales, and people in our location often search for accommodation in these places. However, if you're using Google in, say, Scotland, you might get suggestions like 'hotels in Glasgow' or 'hotels in Pitlochry' instead.

In summary, Google Instant makes suggestions that it thinks are relevant to you based on what you've already typed in, what queries are popular right now, and - sometimes - where you are.

How can I use Google Instant to get more traffic?

Google Instant doesn't just benefit consumers - it can also be a somewhat useful tool for SEO professionals. The feature is very handy for keyword research purposes as it can give you good idea what people are commonly searching for. Just type in your keyword and see what Google suggests - these suggestions are likely to be commonly-Googled queries that are worth targeting on your website!

For instance, if you own a furniture store that sells dining tables, you could start typing 'dining tables' into Google for a couple of quick keyword ideas:


This tells you that quite a few people search for 'dining table with bench' and 'dining table and 4 chairs'. Now that you know this, you can target these long-tail keyword phrases on appropriate pages within your site; for example, if you sell a dining table that comes with benches, you could tailor this product page's copy to rank for the corresponding search term. Alternatively, if you sell several table/bench combo products, you could write a blog post that features all of them and targets the search term 'dining table with bench'. Ranking for a keyword like this should give your organic traffic levels a great little boost!

We hope this blog has given you a better understanding of Google Instant. If you want your brand to appear more prominently in Google's search results, the SEO experts here at Designer Websites can help - get in touch today!
Facebook 2016

Whether you keep up to date with social media developments or not, you're likely to have seen Facebook making headlines quite regularly last year, and often for the wrong reasons! From developments on the parent platform (which still has the biggest user share in social media), to increasing Instagram shake-ups since 2012's take-over, Facebook did a lot to get people talking in 2016. They also managed to find themselves right at the centre of the year's post-truth' climate, as the growing prevalence of 'fake news' on the platform was criticised throughout mainstream news, particularly in relation to the year's biggest political developments.

Despite all the negative attention received, Facebook did manage to make headlines for the right reasons on several occasions during 2016, although it's fair to say that many of these achievements were lost in the swathe of bad press towards the end of the year. To get a more balanced view of the platform's accomplishments and blunders, we put together a list of the company's top hits and misses of 2016:

Miss: Organic Reach Falls 

facebook organic reach chart
(data via edgerankchecker.com, now property of socialbakers.com

Throughout 2016, we heard a lot about the increasing problem of competing organically amidst the growth of paid advertising, which was a particularly sore issue for content creators on Facebook over the course of 2016. Throughout the year, we heard increasingly dismal reports about the depths to which organic reach capabilities were sinking, and back in August, Marketing Land reported that capabilities had fallen by a whopping 52%. 

Using data provided by social publishing tool Social Flow, the news site reported how reach for brands and content publishers had hit a new low, as Facebook's algorithm became increasingly stringent about the posts that were able to make it into people's feeds. In fact, the only area that seemed to be demonstrating growth for content creators was video, which had it's fair share of positive and negative attention this year, as will be discussed below. 

Hit: Reaction Buttons

facebook reactions
(Image via Wikimedia Commons)

During 2016, our social interaction habits became increasingly 'emojicentric', which is why the introduction of reaction buttons can be seen as one of the platform's more successful moves of the year, for users and content creators alike. While this expansion of the 'like' feature may have gained it's fair share of negative press, with suggestions that it was a further invasion of user privacy, it has certainly increased the 'social' aspect of the platform overall. It has also acted as a creative tool for encouraging interaction from users, as companies and publishers have taken to asking audiences to select reactions, in order to run makeshift Facebook polls. 

Despite an initial slump, a study by Quintly published back in September reported a 22.4% rise in the use of reaction buttons from May to June 2016, with video content picking up the largest amount of Facebook Reactions. It also inspired sets of 'Reaction Packs' to be developed as an alternative to the standard emoji-like icons, as well as limited-edition reactions from Facebook themselves during Halloween.

Miss: Instagram's Algorithm Changes

instagram algorithm

If people weren't already angry enough with Facebook's algorithm tweaking, this frustration extended to the company's acquired photo-sharing platform at the beginning of the year, as it was announced that Instagram would be rolling out an interaction-based system for deciding which content users would like to see. This sparked an outpouring of complaints from users, particularly from those who were concerned about their ability to sustain and expand their audience, when competing with accounts that have a considerably high follower count, and therefore likes.

Despite the negativity earned by the move, Instagram continued to witness growth in 2016, particularly from advertisers. According to Mashable,  it is likely that the platform will overtake Twitter as the go-to sharing service for paid marketing efforts in 2017, a prediction that was based on market research from Emarketer, who also predicted that Twitter's prospects would continue to stagnate. With advertising on Instagram having doubled since last year, it's hard to count their collective changes to the platform as a 'miss', however, the negative backlash from such a high volume of users is impossible to ignore. Perhaps the best way to describe this point is as a 'miss' in terms of public opinion, while it may be described as a 'hit' from the perspective of business development.

Hit: Live Video

live video on facebook
(Image via Wikimedia Commons)

The most substantial achievement for Facebook in 2016 had to be the introduction of Live Video, which has even prompted Twitter to launch it's own version of this feature, in a bid to use their acquisition of Periscope as a competitive advantage. The secret to success for search and social media platforms alike, is the ability to keep users in one place, and to offer a range of features that will encourage users to interact with the platform on an increasingly frequent basis. Taking ques from a combination of user behaviour and other social platforms, Facebook devised a way to take users beyond the capabilities of a simple status update or photo share, by granting them the ability to interact with their audience in real time.

In 2016, there was a mass outpouring of articles championing the efficiency of video content, which made this development just as appealing to brands and content creators as it was to the average user. 

Miss: Miscalculated Metrics 

miscalculated metrics

Talk about bad press! Above is an example of what shows up when you type 'miscalculated metrics' into Google, which goes to show how much of a slip up this was for the company last year. Perhaps the worst part, is the fact that this happened not only once, but three times in the space of just a few months, as was noted by Search Engine Watch

The first example came in 2016, as Facebook announced that a miscalculation in video metrics meant that it had been vastly overestimating the average viewing time. The second case came in November, which revealed even more issues within Facebook Analytics, including a miscalculation of weekly and monthly summaries on Page Insights, among other issues. Finally, in December, Facebook announced a range of miscalculations and fixes that would impact areas such as estimated reach and reactions to live videos.

As expected, marketers and content publishers were angry and concerned about these revelations, which cast doubt on their previous goals and achievements using Facebook to generate engagement, using both paid and organic methods.

Hit: Facebook Grows in India 

facebook india
(image via Wikimedia Commons)

2016 was a good year for Facebook in terms of global growth, as the site achieved more than 166 million Monthly Active Users in India. This meant that the country accounted for a huge chunk of Facebook's overall growth last year, at a rate of 22% year on year, which was higher than the global average of 17%. It was also revealed that at least 159 million of these users were accessing the site via mobile devices, which counts for over 90% of Facebook's overall traffic.

Despite the eventual success witnessed by Facebook by the end of the year, this did not come without its struggles. In fact, back in February, India's Telecom Regulatory Authority blocked Facebook's plans to install the 'Free Basics' internet service, which was intended to offer a limited number of online services to users, without an added cost.

Miss: Fake News

hilary clinton
(image by Gage Skidmore) 

This was without a doubt, the biggest headline to impact Facebook last year, and sadly for them, it wasn't a positive one. Highlighted primarily by events such as the US election, 2016 was the year that Facebook came under harsh scrutiny for the levels of completely fabricated news being spread across the platform. One of the most severe cases highlighted in the press, was a popularly shared story that linked presidential candidate Hilary Clinton with a fabricated paedophile ring, all elements of which were a complete invention.

To make matters worse, Mark Zuckerberg initially dismissed the impact and scale of this issue, insisting on Facebook's position as a neutral, non-media company. Naturally, as a company with such a huge influence on the daily lives and information consumption of its active users, this statement went down like a lead balloon with many, which meant that Zuckerberg was forced to address the issue again in November. This post consisted of a list which outlined 7 ways in which Facebook could tackle its fake news problem, and shortly after this, news outlets began reporting that users had spotted some of these methods being tested.

While Facebook's efforts to address the problem are a step in the right direction, for many, these changes are a case of too little too late, particularly with regards to the possible implications on important political developments.

Hit: Instagram Comment Disable

instagram logo

While Facebook itself may have missed the mark when it comes to filtering out damaging information, Instagram granted it's users with the enhanced ability to filter out trolls towards the end of 2016. This appeared in the form of a comment disable switch, which provided users with the ability to turn off comments on individual posts.

Social media platforms have been collectively criticised for their failure to deal with online abuse for some time, which made this feature a welcome addition to the photo sharing app. While this ability had previously been available to only a select few accounts, it was later rolled out for all Instagram users, granting individuals with the ability to flexibly alter their comment preferences when posting and editing their images.

In addition to the ON/OFF comment switch, Instagram also introduced abuse filters to account settings, allowing users to active a general abuse filter, as well as adding their own set of keywords, to prevent these from appearing in the comments of their post. Taylor Swift became one of the first users to test this feature, after her account was spammed with a swathe of snake emojis, in the aftermath of her feud with Kim Kardashian West.

Miss/Hit: 'Stories' on Instagram

instagram and snapchat
This is the last Instagram related news story to make it onto our list, and it's something of a combination when it comes to how it was received by users and the media. Back in the summer of 2016, Instagram announced its brand new 'Stories' feature, which was a clear copy of Snapchat's photo sharing format. Unsurprisingly, this led to a lot of backlash from users across social media, who were quick to make jokes, express their confusion, and criticise the changes to the platform. 

This certainly isn't the first or last time that social networks have 'taken inspiration' from one another's features, and soon enough, it became clear that the company's move had paid off. Instagram had not only managed to add a new, interactive feature, without making existing capabilities more complicated, but had also succeeded in improving the confusing and non-user-friendly elements of Snapchat's interface. For Instagram, this was a way to offer the missing element of spontaneity to their users, providing another incentive to remain active on the app, while succeeding in preserving the already successful elements of their model.

Hit: Best Tech Company to Work For

facebook hq
(Image via Wikimedia Commons)

While users and commentators may have experienced many issues with Facebook as a company in 2016, this was not the case for their U.S employees. After months of dealing with negative press relating to fake news and metric mess-ups, Facebook needed a positive news story, which came in December, as they were named 'Best Company to Work for in the U.S' ahead of 2017. Assessing ratings from employees, job hunting website Glassdoor publishes the list ahead of each new year, with Facebook coming out on top in its most recent set of yearly rankings. 

While Facebook had featured on the list 7 times previously, on this occasion it managed to rise up and claim the top spot for 2017, after many of the company's employees praised the positivity and flexibility of their workplace, as well as their opportunities to thrive and progress.

Miss: Facebook's 'Year in Review'

facebook tweet

While there may have been many positive notes for Facebook thought the year, it wasn't surprising that the company managed to anger their users one more time before the year was out. This came in the form of Facebook's 'Year in Review' for 2016, which included personalised memories for each of its users, as well as a round up of the most popular trending topics for the year. While Facebook have included similar features in past years, a combination of existing distaste for Facebook's selective algorithm, anger over the Fake News scandal, and general distaste for 2016 in general, meant that the reception for this year's feature was particularly frosty. 

When it came to people's 'personalised' videos, it seemed that Facebook still managed to miss the mark when it came to showing users their most memorable moments of the year, something it had promised to improve on in previous years. Many users complained about the feature being depressing, inaccurate and unnecessary, while others also complained about their publication of the trending topics list, which to many was a bitter reminder of the many negative events that had occurred throughout the year.
Prepare Your Website for 2017

Though we're only a few days into 2017, it's already clear that change is on the cards for this year. America is getting a new president; the UK is scheduled to begin the process of leaving the European Union; and important elections will be taking place in a number of countries, including France, Germany, and the Netherlands.

Don't worry, though - this isn't going to be a post about politics. The world of web design is constantly reshaping itself, and just as 2017 looks set to usher in a number of big political changes, we're also expecting to see several sizeable shifts in the landscape of the Internet between now and January 2018. Lots of changes are coming, and if you want your business to succeed (or continue succeeding) over the next twelve months, it's very important that you stay abreast of these changes.

Priorities for your website in 2017

Below are 5 design, UI and SEO changes website owners should aim to make this year.

1. Speed it up.

If there's one thing that will utterly scupper your chances of online success in 2017, it's a website that takes too long to load. The days of dial-up, when web users would happily wait several minutes for a page to render, are gone; nowadays, most users will leave if your content doesn't load within a second or two. People hate waiting around, especially when they're on the go and browsing the web on their smartphones.

And what users hate, search engines hate too. Google, Bing, and the rest of them will be reluctant to list your website as a search result if it provides a sluggish and frustrating user experience. If you want to make your customers happy AND keep the organic search traffic rolling in, it's imperative that you minimise your site's loading times.

TAKE ACTION: Use Google's PageSpeed Insights tool to check your website's load times and find out how you can speed things up. Talk to your web developer if you're unsure of how to implement any of the tool's recommendations.

2. Stop using pop-ups.

For years, 'pop-up' was a dirty word associated with the spammiest, most irritating kind of online advertising in existence. When you think of a pop-up ad, you probably picture garish colours and dubious claims such as 'YOU HAVE WON AN IPOD' or 'THERE ARE 14 HOT SINGLES IN YOUR AREA WAITING TO CHAT'. Strangely, though, pop-ups have become somewhat legitimised in recent years, and many perfectly reputable websites now use pop-ups to drive newsletter sign-ups, app downloads, and other conversions. Perhaps you use this strategy on your own site; perhaps it even works for you.

But now is the time to stop. Google recently declared war on pop-ups (or 'intrusive interstitials'), stating that sites using them "may not rank as highly" from 10 January 2017 onwards. This doesn't just apply to old-fashioned, 'click here to claim your prize' pop-ups - it applies to pretty much any on-screen element that appears unexpectedly and gets in the way of the actual content. And yes, that unfortunately includes your nice-looking 'subscribe now' box. Get it gone by the 10th of January, or prepare to see a drop-off in your Google rankings.

TAKE ACTION: Remove any nonessential pop-ups from your website, or redesign them so that they don't cover up too much of the page itself. Learn more about Google's forthcoming pop-up penalty (and whether it will affect you) here.

3. Declutter your design.

We're always reading about the latest web design trends, and we've seen a lot of articles lately with titles like '17 Web Design Predictions for 2017'. Lots of industry experts are offering lots of different opinions and forecasts right now, but the general feeling seems to be that a minimal, uncluttered aesthetic is the right choice going forward. The design world has been moving steadily in the direction of minimalism for several years now, and it's unlikely that 2017 will buck that trend.

TAKE ACTION: Minimalism is a great approach to web design because it makes sites easy to navigate as well as easy on the eyes. Here are a few steps you can take to declutter your site this year:
  • Fewer menu options. Listing loads of different categories in your site menu can make things look messy, and users may struggle to work out which one they need. For this reason, it's better to streamline your site structure and show just a few options at the top of each page.

  • Make your message stand out. If you've got a key message to get across, don't bury it in reams and reams of text. Aim to cut down on unnecessary copy and focus on making the important words stand out. Lots of people have predicted that big, bold typefaces will be very popular in 2017, so ask yourself if the point you've taken ten paragraphs to make could have been made in a single striking sentence writ large at the top of your page.

  • Don't fear empty space. When designing your site's layout, you may be tempted to fill every last gap with an image or a bit of copy. But this may not be necessary! Discerning use of empty space can help your website to feel elegant and inviting rather than claustrophobic and overwhelming. Empty space also draws the user's attention back to the central focus of the page, whether that's an image, a headline, or a CTA.

4. Optimise for user intent.

There are two big buzzphrases that every SEO specialist in the land will be running into the ground this year. The first is 'user intent' - basically an extension of the well-worn adage that you should be optimising your website for users, not search engines. If you want to boost your organic search traffic in 2017, the key is to 'optimise for user intent'.

This means that, rather than picking a popular keyword and carefully concentrating on that term when you write your site copy, you should be thinking about your target audience and what they're trying to achieve. Keywords remain an important part of the search engine optimisation process, but both your keyword choices and your website's content should be directly informed by the needs that you're trying to meet.

For example, if you sell carpets, don't just write a tonne of copy about 'cheap carpets' and expect the search engines to reward you with a tonne of traffic. Instead, take the time to identify your target audience; consider what your average customer wants, and then create a website that gives it to them. This could be a simple, easy-to-navigate list of the different products you stock, or it could be a handy wizard-style tool that helps users to select the right carpet for any given room. What it probably won't be is a thousand-word essay on cheap carpets and why your cheap carpets are the best cheap carpets on the market.

You should also think carefully about the intent behind each keyword you target on your website. 'How to lay a carpet' and 'carpet installation' might seem like two very similar search terms on the face of it, but where someone who Googles 'how to lay a carpet' might want a how-to guide or instructional video, the person who Googles 'carpet installation' probably just wants a professional to come and do the job for them. Be sure to consider how well your content satisfies the queries people are typing in to find it.

TAKE ACTION: Don't just create a website and then stuff it with your industry's most popular keywords; instead, follow the Intent > Keywords > Content model described below
  1. Intent: Start by identifying your target audience and the needs that you're trying to meet. What is their intent when they visit your website? What are they looking to achieve?

  2. Keywords: Use a keyword research tool to find out what people type into Google when they need the thing that you provide. Do your potential customers use short phrases or longer, more conversational search terms? Identify a set of keywords that are directly related to your niche.

  3. Content: Structure your website and create its content based on the intentions of your users and how they are expressed in the form of search queries. Pick a keyword (or group of keywords) for each page of your website, and ensure that every page is perfectly tailored to the needs expressed by the query it targets. 

5. Remember your mobile users.

Here's the other big SEO buzzphrase of 2017: 'mobile first'. For many webmasters, mobile friendliness has thus far been little more than an afterthought, but now that the majority of Internet usage takes place on mobile devices, it's absolutely crucial to make sure that your website works perfectly on smaller screens.

Google demonstrated their commitment to putting mobile users first several months ago - not only did they roll out a completely separate index for mobile searches, they also announced that this new mobile index would be "the primary Google index" going forward. This shows that Google are extremely keen to make mobile users happy in 2017, and if your website doesn't make mobile users happy, your organic Google traffic may well take a nosedive this year.

TAKE ACTION: Look at your website on a range of mobile devices and ensure that it is nice-looking and easy to navigate on smartphones and tablets as well as on desktop computers. Strongly consider upgrading to a responsive website if you haven't already done so.

Need help getting your website in shape for the new year? Get in touch with Designer Websites - we are a team of expert designers, developers and SEO specialists, and no matter what business you're in, we can help you to succeed online in 2017.

Really Wild Bird Food are family-run business based in Hampshire, who specialise in growing, harvesting and supplying seeds and feed mixes for garden birds. Since their business was first set up in the early nineties, their selection of products has expanded rapidly, which means that their website is now a one-stop shop for a variety of garden bird and wildlife products, including:
  • Suet products, peanuts and live/dried mealworms 
  • Bird feeders, tables and stations
  • Feeder cleaning and hygiene products 
  • Bird baths and nesting boxes 
  • Food, habitats and accessories for attracting other garden wildlife 
The farm and business is headed by husband and wife team Richard and Lesley, who came to us with a vision of a new, user-friendly ecommerce website, which retained their approachable, hands-on image. In addition, they also wanted the ability to easily manage their product listings and company blog, which was especially important for a couple with such a long to-do list!

We are now happy to say that the website has been completely revamped, to include an eye-catching, user-friendly design, highly optimised SEO and copy, and a functional content management system that's easy to use. In addition to these many benefits, the site is now fully responsive, making it easy to navigate on mobile devices, and optimised to perform well in mobile search results.

Whether you're looking for seeds and wildlife products for the budding bird-spotter in your life, or you'd simply like to have a closer look at the new design simply click here to visit the new and improved Really Wild Bird Food site!

Would you like a functional, attractive and SEO friendly ecommerce site for your business? Simply get in touch here to discuss your requirements, or to request a free quotation.

If you’re familiar with the dilemma about whether art imitates life, or life art, you’ll probably agree that it’s rather a fitting analogy for the world of social media these days. With each platform becoming increasingly competitive in order to retain users and advertisers, it’s become a case of cyclical imitation that makes it hard to keep up with who thought of what first.

While imitation hasn’t always worked for Twitter, as was evident in the outrage caused by the announcement of a non-chronological feed and possible character change earlier this year, the company is still persevering with ways to tackle its main competitor: Facebook. 

We’ve heard countless stories over the course of the year, about how Twitter is failing to retain its user base due to a lack of identity, features, and failure to sufficiently deal with the levels of harassment and hate speech being spread across the platform. We’ve also heard about their struggle to compete with the increasing dominance of Facebook (and Instagram), in the paid advertising market, which has seen Twitter’s own performance screech to a grinding halt. Combine this with the repeated loss of top-level employees, and it’s safe to say that this year has been anything but stable.

While the platform’s main competitor has seen its fair share of problems this year, between the controversy surrounding fake news and the revelations regarding miscalculated metrics, there has been one key area in which Facebook has managed to thrive during 2016: Live Video. Since launching the capability for users to share real-time updates from their phone cameras, the feature has proven to be a hit with audiences and content-creators alike, taking the platform’s capabilities beyond that of a simple status update or image share. 

For the average user, this provides the ability to share important moments with your friends and family as and when they happen, in a more instantaneous and impactful way than it is possible to achieve with traditional methods of posting. For brands, Facebook Live has provided a platform which combines, ‘behind the scenes’ exclusivity with the appeal of video content, to create an experience which has value for the viewer, as well as the ability to generate engagement and instant feedback for the creator.

This feature, of course, is far from being an original idea, which is something of a theme when it comes to the company’s developments. Facebook-owned platform Instagram almost directly copied Snapchat’s famous ‘story’ feature this year, integrating it into their app for an enhanced range of capabilities. Let’s not also forget Facebook’s move to integrate ‘trends' back in 2014, which until then had been a distinct characteristic of Twitter as a social sharing platform. 

Regardless of who thought of what first, the importance of these developments is not their level of originality, but the move towards a one-stop, all-encompassing social sharing platform. This is exactly what Twitter seems to be aiming for by integrating Periscope into the existing Twitter app, making it easy for users to share live videos from a single platform.  We’ve heard about the impact of video content endlessly throughout 2016, and it’s no secret that Twitter has been lagging behind its social counterparts when it comes to delivering these capabilities for users. While it may have been a case of too little too late when it comes to Vine (which will now exist as Vine Camera), the move may manage to bolster Twitter’s ability to engage users in 2017. 

To what extent this will help Twitter compete with the likes of Facebook isn’t exactly clear, particularly as the latter’s own live video service remains in the very early stages itself. What is clear, however, is that Twitter has to create a more inclusive experience for users and marketers if it wants to put itself on a level playing field with other social sharing apps. While Twitter’s biggest struggle has always been the dilemma between adding new features, and retaining its loyal users who were attracted to Twitter for the very reason that it wasn’t like other platforms, there’s no doubt that the platform has to diversify if it wants to keep up with the growing prominence of video content throughout social media.

Twitter’s choice to integrate video may not be the answer to all their problems, but it certainly couldn’t hurt to throw their name into the list of platforms offering this service. For those who already use Twitter, be it for recreational or commercial purposes, they now have one less reason to go elsewhere if they want to experiment with this feature. If Twitter could manage to grow its user base and brand appeal, that would be a huge achievement for the platform, but if it can manage to retain and engage its current users at the very least, that would certainly be a step in the right direction.
Reduce High Bounce Rates

If you've ever logged into Google Analytics and seen a mountainous spike in your site traffic, you'll know how good it feels to get a nice influx of new users. Whether it's because a carefully-planned marketing campaign is paying off or because someone unexpectedly linked to your blog on r/TodayILearned, a healthy increase in sessions never fails to get those endorphins rushing.

But as pleased as you may be with that big traffic boost, it won't actually benefit your business much unless those visitors are sticking around long enough to make a purchase (or fill out a contact form, order a free sample, join your mailing list...you get the idea). All the web traffic in the world won't affect your company's bottom line if every user leaves your site within seconds of arriving.

If your website gets plenty of traffic but shows a very high bounce rate, be sure to keep reading - we've got some very straightforward tips that will help you to convert more of your visitors into customers. But first, let's just make sure we all understand one key piece of terminology...

What does 'bounce rate' mean?

Your website's bounce rate tells you how many people visit the site and then leave without any further interaction - in other words, how many people 'bounce off' after hitting your site. It is expressed as a percentage of the website's total traffic.

For example, if your website received 1,000 visits in November 2016 and Google Analytics is showing a bounce rate of 60% for that month, it basically means that 600 of your 1,000 visitors didn't get any further than the page they landed on to begin with.

Google Analytics shows a bounce rate for each individual page of a website as well as for the website as a whole. You'll usually want every landing page's bounce rate to be as close to 0% as possible, since a high bounce rate tends to indicate that users aren't getting what they want from your content. That being said, a bounce isn't always bad - for example, the following positive outcomes would still count as bounces:
  • A user arrives on your homepage, then calls you on the phone without navigating to any other pages.

  • A user arrives on a blog post, reads it from start to finish, then leaves your website to share the post on Twitter.

  • A user arrives on your 'Contact Us' page, makes a note of your email address, then closes the tab and sends you an email using their own email client (e.g. Microsoft Outlook).

  • A user arrives on a product page, makes a note of the price, then visits your bricks-and-mortar shop to purchase the item in person rather than ordering it online.
By and large, though, a high bounce rate is bad news for your business and a clear sign that you need to make some improvements to your website.

What improvements, you ask?

1. Focus on making a good first impression

It may be that people are leaving your website quickly because they're put off by the very first thing they see. Prominently displaying any of the following things on your homepage (or another key landing page) will almost certainly drive up your bounce rate:
  • Intrusive ads/popups (or 'interstitials', as Google calls them) that appear as soon as the page has loaded and get in the way of your actual content

  • Large swathes of text that the user will have to comb through in order to find the information they need

  • Dull and/or poor-quality images that fail to engage the user and risk making your brand look outdated, unprofessional, or unwelcoming

  • Potentially offensive, disturbing or triggering material that may shock, disgust or distress some people (it doesn't have to be a graphic depiction of violence or nudity - for instance, arachnophobes may click away immediately if you have a photo of a spider on your homepage)
Examine your landing pages carefully, or ask someone else to look at them with fresh eyes (they may notice issues that you've missed due to over-familiarity). Think about the first thing each site user sees: are you doing anything to irritate them, upset them, intimidate them, confuse them, or otherwise put them off?

2. Make it snappy!

While we're on the subject of first impressions, we really should mention site speed. Every day, countless website sessions are curtailed prematurely because the page simply didn't load quickly enough - you've probably given up on a fair few sites yourself after watching that loading icon spin for a little too long.

As a UX-conscious website owner, it is absolutely imperative that you minimise your site's loading times. Use Google's PageSpeed Insights tool to test your key landing pages, then follow the tool's recommendations as best you can (you may need to ask your web developer to make some changes for you).

3. Don't make promises your content can't keep

If your organic search traffic is showing an especially high bounce rate, it may be that Google or Bing is showing searchers a snippet that isn't particularly representative of your actual website. For example, imagine typing 'pizza near me' into Google and seeing this result:


'Great,' you think, 'just what I'm looking for.' But then you click onto Super Pizza's website and you quickly realise that it's not a pizzeria at all - it's a trendy digital marketing agency with a quirky name. Disappointed, you click your browser's 'back' button and return to the search results page to try a different website.

This is quite an outlandish example (though not necessarily that outlandish), but it illustrates the way in which misleading search results can lead to high bounce rates. Look at the words being used to advertise your website in the SERPs: does that little snippet of text promise something you're not delivering? Are you purporting to sell a product or provide a service that you no longer offer? Are you failing to clarify that you only serve customers in a specific part of the country? Are you roping people in with claims of low prices, then showing them a page full of products that are actually fairly expensive?

If so, you need to make a change. Ensure that each page's title tag and meta description give a fair, accurate, and up-to-date representation of what the user will find if they click through. And, if it's not already too late, you obviously ought to give your company a name that actually reflects the business you're in instead of trying to think of something...ugh...'random'.

N.B. If your bouncy traffic is coming from a source other than a search engine (e.g. social media posts, directory listings, banner ads on another website), this rule still applies. You should always do your best to ensure that people are getting exactly what they expect when they click a link to your site.

4. Keep your keywords on target

This one is a little trickier, because it's not always clear what people are Googling immediately before they land on your website. However, if you are getting a lot of high-bounce traffic from an organic search engine like Google or Bing, it may well be because your site is showing up for the wrong keywords.

Here's an example. Let's say you own a company that sells swimming pools and installs them in people's back gardens. Your website gets a lot of traffic, but the vast majority of visitors bounce because they were looking for a public swimming pool that they could visit with the family.

Now, you may well be able to fix this problem by doing as we recommended in point #3 and rewriting your title/description tags to more clearly indicate the exact nature of your business. But your site shouldn't be showing up for searches like 'swimming pools in nottingham' at all, and if it is, you may need to pick some different keywords and adjust your site copy accordingly. In this example, you ought to be targeting keywords that are specifically related to buying swimming pools, or to the swimming pool installation service that you provide.

And your keyword focus should be reflected in the copy you write - for example, this might be a sensible statement to include on your pool website's homepage:

Here at Petunia Pools, we sell a wide variety of home swimming pools to suit every budget. Furthermore, our pool installers have been in the business for thirty years, so they can be relied upon to get the job done quickly and professionally.

Whereas the following excerpt might well mislead the search engine bots and cause them to send the wrong sort of traffic to your website:

Looking for a swimming pool in Nottingham? We are Petunia Pools, the local business of choice for swimming pools in Nottinghamshire and the surrounding area. Get in touch today and get ready to go for a swim!

Recent developments in semantic search technology mean that Google et al are now far more adroit when it comes to recognising the meaning of a piece of writing in the same way a human would. However, that technology effectively relies on word association, so make sure you're sending out the right signals and using the right words in your website copy (e.g. 'buy', 'installation', 'home' instead of 'swim', 'Nottingham', 'local').

5. Don't forget the mobile mob

More and more people these days are yanking themselves away from their desktop computers and browsing the web on their smartphones instead. Log into your Google Analytics reports, go to Audience > Mobile > Overview, and take a look at what percentage of your site traffic currently comes from mobile devices. Given recent trends, we're guessing it'll be quite a high number; in fact, some of our clients are now getting around 80% of their traffic from smartphones.

With so much online interaction now taking place on a pocket-sized screen, your website's high bounce rate could well be a result of your failure to provide a good user experience on mobile devices. If that's the case...well, unfortunately, this one isn't such an easy fix. You ideally need a responsive website that functions equally smoothly across all devices - this should ensure that, no matter how big or small their screen is, each visitor finds it easy to navigate and interact with your site. Remember, the desktop PC is no longer the default platform for Internet use, and if you're serious about user satisfaction, you'll want to treat your mobile and tablet users just as well as you treat the people using a traditional mouse-and-keyboard setup.

If you need a new website design that will engage users and minimise bounces, Designer Websites can help. Get a quote for your project today.
Google SERP

Google's SERPs (Search Engine Results Pages) have changed a lot in recent years. Once upon a time, you could type just about anything into Google and you'd only ever get ten blue links on the results page:

Ten Blue Links SERP
Pictured: a dying breed.

Nowadays, it's very rare to see a SERP that's exclusively populated by blue links. The modern Google SERP is a far more colourful place to be, often incorporating some combination of the following:
  • AdWords ads
  • Shopping ads
  • Featured snippets (also known as 'answer boxes')
  • Image results
  • Video results
  • Map results (for local businesses)
  • News stories
For example, take a look at the results you get if you perform a search for 'wedding ideas' - there are some standard organic text results (the blue links) but they share the SERP with AdWords ads, a row of images, and even some recent tweets from Wedding Ideas magazine!

Wedding Ideas Results

This is all part of Google's ongoing effort to give every searcher exactly what they're looking for as quickly as possible. Hence, if you type in 'how much does a Kodiak bear weight', the answer (1,500 pounds) will appear right at the top of your SERP, and if you Google 'Kristen Stewart' or 'Brad Pitt', you'll be greeted by a smorgasbord of different media - including photos, news stories, movie posters, quotations, and biographical titbits - that Google has collected from various corners of the Internet in the hope that one of these things will be what you were after.

What does this mean for website owners?

Google's increasingly diverse results pages are something of a mixed blessing for webmasters. On the plus side, there are now numerous different ways to appear on the first page of Google results for certain juicy keywords: even if your site doesn't rank among the top 10 traditional text results, you may still be able to achieve some level of visibility as an image/video result or a dot on the map in certain locations.

On the other hand, many websites that previously received a lot of hits from organic Google searches have seen a noticeable decrease in traffic since the SERPs started getting smarter. Securing the #1 slot in the blue link list no longer means that you will necessary appear at the very top of the SERP - your link may be pushed down the page by adverts, featured snippets, and/or image results if Google decides that these things will result in a higher level of user satisfaction.

This issue is exacerbated in the ever-expanding world of mobile search, where SERP real estate is scarcest of all. For example, B&Q's website www.diy.com occupies the #1 organic slot for the term 'garden decking' at time of writing, but because Google prioritises its own Shopping and AdWords results, you have to scroll quite a long way down before you even come to that supposedly 'top' result:

Decking SERP

This iPhone user searched for 'garden decking' using the Google app, and only reached the top organic result after scrolling past a row of Google Shopping ads and 3 AdWords results.

The lesson here is that, for many search terms, a high organic ranking is no longer the be-all and end-all when it comes to driving lots of traffic. If you want to maximise your website's search engine visibility, you need to be seen in all the other parts of the SERP too.

Not sure how to do that? Don't worry - the SEO experts from Designer Websites are here to provide you with your very own AAA pass. Read on to find out how to get your website showing up in four different parts of the modern Google SERP:

Introduction: Your Music Shop

Now, the SEO/SEM tips we're about to dish up can be applied to a broad variety of different businesses, but for the purposes of this blog post we're going to need a single, versatile example.

So, for the next few minutes, please imagine you own a shop that sells musical instruments. Your bricks-and-mortar store is located in Birmingham, but you also sell instruments online and ship them to customers all over the country. You take online orders through an ecommerce website that ranks well for terms like 'buy musical instruments', but it's recently become clear that your visually appealing, user-friendly website isn't getting anywhere near as much traffic as it ought to be getting.

And that's why you're reading this article - because you're trying to find a way to boost your music shop's visibility in the Google SERPs.

1. Google AdWords

As noted above, your website ranks reasonably well for the term 'buy musical instruments', but you're concerned that a lot of potential customers are ignoring your link in favour of the AdWords listings that appear at the top of the Google results for that query.

Musical Instrument ads

Google selfishly gives its own ads pole position in the results for this search term, so if you want to appear at the very top of the 'buy musical instruments' SERP, you'll need to set up an AdWords account and pay for some ads of your own.

Google AdWords operates on a 'pay per click' (PPC) basis, which means that you will be charged a certain amount of money every time somebody clicks your ad. The exact cost of each click will depend on how much you bid for each keyword - the more you bid, the higher up the page your ad will appear when somebody searches for that word or phrase.

Cost per click is also dependent on your page's quality score: when you create an advert, Google will look at your landing page and give it a mark out of 10 based on how well it 'answers' the query you're targeting. If you get a low quality score, Google will be reluctant to show your ad to users, and you'll have to pay more for each click as a result.

The key to running a successful AdWords campaign is finding the right keywords. You need to identify popular search terms that your customers frequently type into Google, but you ideally want to steer clear of ultra-competitive keywords with a high cost per click (since you'll have to pay a lot of money to consistently appear in a prominent position for these terms).

2. Product Listing Ads (Google Shopping)

AdWords ads aren't the only sponsored results that Google likes to display above the organic listings. Let's imagine you've got a lot of Yamaha keyboards in your music shop that you'd like to sell - how do you show up at the top of the SERP for the term 'Yamaha keyboards'?

Keyboard Shopping Results

Those links with images above them are called product listing ads. They tend to show up when the user searches for a specific product or type of product - think of them as Google's way of saying, 'It looks like you want to buy something...and we reckon we've got just the thing right here!'

Unfortunately, the guys at Google won't list your products out of the goodness of their hearts - you have to pay to appear in those shopping slots. Google Shopping operates on a PPC basis, just like Google AdWords, although product listing ads are arguably a little easier to manage than AdWords campaigns because you don't have to worry about finding the right keywords to target.

Here's a quick introduction to Google Shopping ads courtesy of the search engine giant itself:


3. Local Results (Google Maps)

Since you sell your musical instruments in a bricks-and-mortar shop as well as through an ecommerce website, you'll definitely want to be appearing in the Google Maps results for certain terms. For example, if somebody Googles 'music shop Birmingham', that probably indicates that they're looking to walk into a local shop and buy something in person, so you should absolutely be aiming to rank among the top results for that search term.

But once again, you'll have to jump through a couple of hoops to make that happen.

Google Map Results

The good news is that Google's local results are not sponsored listings, so this part won't cost you money like the AdWords campaigns and the product listing ads did. All you have to do is go to Google My Business and enter your shop's details - you will probably have to verify the business either by taking a phone call or entering a code that Google sends to your address on a postcard.

Once that's done, you can customise your listing with photographs, add an enticing description of your music shop, and display your opening hours for everyone to see. You will also be able to collect reviews from Google users who have visited your store and want to tell other potential visitors about their experience.

4. Featured Snippets (The Answer Box)

Google seems to be displaying featured answers for more and more queries with each passing day. They're designed to provide digestible answers to question-type searches, and they look like this:

Google Answers
These snippets are great for the sites they're culled from - being featured in Google's answer box means that your link gets pushed right to the top of the organic results and given an extra wallop of visual emphasis that really helps you to stand out.

In order to rank as a featured snippet, you'll first need to identify a frequently-asked question that's relevant to your business and to your specialist knowledge. Here are some examples that could drive some good traffic to your hypothetical music shop's website:
  • why do guitars go out of tune
  • easiest instrument to learn
  • how to stop drumsticks breaking
All of these are examples of search terms for which Google might reasonably serve up a featured answer. And if you want that answer to come from your website, all you have to do is write one!

This is a really good use for a company blog - answering popular questions that are specifically related to your niche or industry. Simply pick a question and make that the title of your blog post; aim to provide a short, simplified answer in the first paragraph of your blog (the idea being that Google will use this excerpt for their featured snippet), then use a few more paragraphs to explore the question in more detail.


We hope you found this blog post useful and that you enjoyed reading it. Remember, the Designer Websites team can help with all your search engine marketing needs - get in touch today to discuss your requirements with us!
MJM Cleaning Website

MJM Cleaning & Maintenance Ltd is a cleaning company owned by Martyn Madden, a former prop forward who played rugby for the Scarlets and the Welsh international team before starting his own business in 2002. MJM deliver a wide variety of services, including:
  • Office and washroom cleaning
  • Builders cleans
  • Window cleaning
  • Carpet cleaning
  • Deep cleans
Martyn recently asked us to give his company's website a comprehensive update: an eye-catching new look, revised SEO, and a user-friendly design that would function equally well across all devices.

As ever, the Designer Websites team were only to happy to rise to the challenge, and our hard work can now be seen at www.martynmaddengroup.co.uk. In line with the brief we were given, the new and improved MJM Cleaning website has a responsive design, improved search engine optimisation, and a smooth user journey that we hope will lead to lots more enquiries for Martyn and his team.

MJM have offices in Cardiff and Llanelli, so if you're based in South or West Wales and you need a professional cleaning service to keep your business looking good, be sure to get in touch with MJM - we think you'll find their new online home a real pleasure to use.
Printmet Website

Printmet Ltd is a metal fabrication and engineering company that's based right here in South Wales. We're big fans of theirs since they fabricated and installed the large curved sign that now sits outside our building and advertises our services to passers-by.


The Printmet team recently asked us to create (or fabricate, if you will) a brand new website to promote the company's specialist services online. They needed a site with:
  • A responsive design
  • An appealing, professional look
  • Great SEO
  • Superb usability
  • An easy way for potential customers to get in touch
Our hard-working designers, developers and SEO specialists took all of the above into consideration, and the result is www.printmet.co.uk, Printmet Ltd's brand new home on the web. This mobile-friendly brochure website features information about the services that Printmet offer, along with images of the work they've completed for clients in the recent past.

The guys at Printmet are remarkably talented - remember, we've seen the fruits of their labour first-hand - so if you're looking for a skilled team of metalwork specialists, we strongly recommend that you visit their new website and request a quote today.

At the INBOUND marketing conference 2016, Rand Fishkin of Moz, delivered an insightful speech about how we as SEOs, can keep up with the ever-changing demands of Google. While it may be impossible to truly understand the inner workings of the search giant, the data included in this presentation provides a useful insight into how Google itself, along with user demand, is influencing the way in which marketers can make the SERPs work for them.

Here are a few key points to take a closer look at:

1.) Ten Blue Links are now the ‘Endangered Species’ of the SERPs

This is far from big news to us, but the figures go to show how hard it is for marketers and users alike, to discover a results page that’s free-from Google products and promotions.  In fact, MozCast put the figures for result pages like these at only 3% (excluding obscure, long tail queries), making them a highly rare opportunity for SEO professionals.

While this does make life harder when it comes to the vast majority of queries, for those who are able to identify these terms, they provide valuable spaces for targeting untapped sources of potential traffic. 

2.) Google is Cutting Your Clicks 

Data showed that a whopping 40% of searches don’t result in a click, which is naturally due to the fact that Google answers many of our questions, without the need to click through to a page for more information. In addition, Google’s own properties take up 49% of clicks, in the form of Youtube videos, Maps, Ads and more. 

3.) Your Traffic Sources Should be Diverse

Chrome allows Google to keep track of how traffic flows, so if your site earns the majority of its traffic from Google, they may begin to question and scrutinise your model more closely. For this reason, it is absolutely vital that your site earns its traffic from a diverse range of sources, in order to avoid becoming completely reliant on Google ranking. 

4.) Social Remains a Small Factor When it Comes to Driving Traffic

Data from Similar Web showed that direct traffic remains the biggest source of online traffic at 43%, followed by search at 27.79%, and referrals as 21.13%.

Perhaps the biggest shock in these results, is that social media remains such a small influence on website traffic, accounting for a mere 5.81%.  This goes to show that while they may have an ever-growing influence on our online habits, their influence in driving visitors to your website is still minute in comparison to search.

5.) Target Alternative Search Engines

While the presentation was primarily geared towards strategizing for Google itself, Fishkin made a point of highlighting the importance of targeting alternative search platforms in your SEO strategy. This included the likes of Youtube, which while being owned by Google, is a recognized platform in its own right, and is the second largest search engine after its parent site. Fishkin was also right to mention Amazon as an incredibly underrated search engine, with a large portion of ecommerce related searches taking place here, and not on Google.

For marketers, the ability to target a variety of platforms can be a great way to enhance the diversity we already discussed in point 3, and will also help you to compete and differentiate yourself from your competitors. In the presentation, Fishkin discusses the use of search tools to investigate current traffic sources for you competitors, but it can also be highly valuable to lead the way, by targeting a platform that isn’t already populated with competitor sites. 

6.) Answer Boxes Can Make or Break Traffic 

Single column formats that mimic mobile results are becoming more and more common, particularly in relation to questions and area-focused queries. This means that the vast majority of organic results will fall below this, making these key areas to target and work with going forward.

The important thing to remember, is that while these results can provide a much needed boost to your traffic, allowing you to outrank competitors by appearing at the top of the page, they can also prove to be incredibly damaging in some cases. Pages pulled into carousel results, for example, have lost upward of 50% of their traffic due to these changes, which would prove to be a huge blow to any previously ranking site.

7.) Keywords: If you Wouldn’t Target it in Paid Search, Don’t target it in SEO

Fishkin highlights the rarity of SERPSs that aren’t dominated by Google at the very beginning of his presentation, however, he goes on to demonstrate how profitable these results can be in terms of generating a good click through rate for pages that appear here. The analogy used in the presentation is simple:

Why pay X amount for two ads, knowing that one is getting half the clicks of the other?

This means that relative click through rates should be a far bigger focus point when performing keyword research for SEO purposes, in order to identify the potential not only to appear, but to be clicked. 

8.) Keyword Matching is not Enough!

While keyword targeting is far from being irrelevant, it is no longer a competitive advantage when it comes to ranking for your chosen search term. The growing sophistication of Google’s ability to analyse and interpret content (as well as its desire to satisfy searcher intent), means that content comprehensiveness and quality are now a vital part of modern SEO. This means that while intelligent keyword targeting remains important to ranking ability and click through rate, marketers also need to consider how they can exceed the value being offered in existing search results, by creating a page that considers all possible aspects of the target searcher’s intent.

9.) When it Comes to Link-Building, Prepare for Short-Term Failure 

According to Fishkin, modern link building should combine the best of new (contend-led) and old (short-term hacks) link-building practices, in order to provide a strategy that delivers long-term results. It should also be noted, that quality link building is often a time-consuming practice with very few ‘quick-fix’ results, which means that there is often a long period of disappointment before positive outcomes are noted. When positive results do come in, however, they tend to work in a ‘flywheel’ fashion, leading to better positions and increased opportunities in the future.

10.) Machine Learning is Growing, so Keep Your Users Engaged 

Engagement data is playing an increasingly important role in how content is ranked, as Google’s algorithm experiments with results to understand which pages satisfy, or fall short of the searcher’s intent and expectations. This means that engagement is likely to become even more important to marketers going forward, which means delivering a great user experience in terms of both technical functionality, and content quality. 

Watch the full presentation below:


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How to List Your Local Business on Google

Over the last few years, Google has been getting better and better at serving up local search results based on the searcher's current location. If you're out for walk and you fancy a bite to eat, technology has now advanced to the point where you can simply whip out your smartphone, type in 'where to have lunch', and instantly receive a list of cafés and restaurants that are within walking distance of wherever you happen to be standing. Google can even show you an aggregated star rating for each establishment and - new feature - warn you if your chosen eatery is currently super-busy.

These capabilities are great for users, and they can actually be a huge boon for businesses too. If you're one of the establishments that comes up in the so-called 'local pack' when someone performs a search near you - and you've got a good rating, and your place isn't too packed right now - there's a good chance that Google may end up driving a lot more people to your doorstep.


Just to be clear, you don't have to serve food to benefit from this phenomenon; Google seems to be showing localised results for more and more searches every day, meaning that just about any 'local' business can have a presence in the local pack. Here are some examples of searches that now serve map results on Google:
  • I need a plumber
  • rock climbing
  • professional graphic designers
  • shoe repairs near me
  • aromatherapist
  • art gallery
And that's just scratching the surface. Suffice it to say that any business or establishment with any sort of localised presence can potentially appear in that local pack.

How can I appear in local search results?

If you want to show up in local Google results then there are a few things you can do to improve your changes of making the map pack. Here's a beginner's guide to local search success:

1. Add your business using Google My Business.

If you only bother with one of the points on this list today, make sure it's this one. Go to google.co.uk/business and click 'Start Now' (you'll need to sign into your Google account, or create one if you're not already registered).

Next, you'll be prompted to enter your company's address, and then you'll have to 'verify' your business in order to manage its Google listing. Usually, Google will send a postcard to your business address with a PIN that you'll have to enter online, although if Google already has a number for your business you may be able to get verified over the phone instead. This process is in place to ensure that a) you are a genuine representative of the company you're trying to claim, and b) the business really is based where you claim it's located.

Once you've claimed and verified your business, you'll be able to edit your contact details, upload photos of your business, and add extra information like your opening hours, your website URL, a short description of the service you provide, and so forth. This information is held by Google themselves, and it helps them to work out what sort of searches your company should be showing up for (and in which locations). It is possible to show up in local results without setting up a Google My Business listing, but the odds of this happening will be a lot longer and there's a chance that Google may get some of your details wrong (since the search engine will be trying to piece together a profile of your business from whatever information it can find on the Internet).

2. Make sure your contact details are consistent throughout the web.

It's very important to ensure that your company's contact details - especially the address, telephone number, email address, and company name - are exactly the same wherever they're listed. In other words:
  • Make sure the information on your website matches the information you've submitted via Google My Business (see point 1, above).

  • Check any other online listings you have (e.g. Yell.com, Yelp, TripAdvisor) and make sure they match the details on your website as well.

  • If your company details change in the future (e.g. because you moved to a new building or set up a new phone number), be sure to update EVERY instance of the old details across the Internet.
Why is this important? Because Google can see every web page that features a mention of your business, and if every listing says something different, Google will be unable to confidently guess which set of details is correct and they won't list you in local search results in case they've got the wrong address.

3. Encourage people to review you on Google.

One great way to give your business an edge in the local Google results is to collect positive reviews and ratings on your Google listing. Ask your loyal customers to Google your company's name, click the 'Write a review' button, and share their fondness for your establishment with the world!

Not only do positive reviews encourage potential customers to visit your business instead of somebody else's, they also persuade Google that your company deserves to appear prominently in local search results. At the end of the day, Google's #1 goal is to satisfy its users, and when the search engine algorithm spots that you have lots of 5-star ratings from satisfied shoppers, it will think, 'Hey, this looks like a company that can really make our searchers happy!'

4. Get some links from high-quality websites with local relevance.

Links are still an important ranking factor for Google's algorithm. If lots of authoritative, well-respected websites link to your pages, that signifies to search engines that your own website is of a very high quality, and your search rankings should improve as a result. This applies to local rankings, too - you are more likely to rank highly for localised queries if your website has a lot of links from other sites that are:
  • Authoritative (use moz.com/researchtools/ose to check a site's domain authority - try to get links from sites with a higher score than your own)

  • Relevant to your business (e.g. if you own a pet grooming business, a link from a local pet shop or veterinary clinic would be more valuable to you than a link from a local sports club)

  • Associated with the same local area as you (if you're trying to influence your local rankings, you ideally need links from influential people and organisations within the area you're targeting)

  • Not spammy (steer clear of any websites that sell links, link to porn and/or gambling websites, or engage in other shady practices like hiding text)
Building high-quality links is a tricky and time-consuming task; as a local business owner, your best bet is probably to network with other local businesses, particularly those who operate within the same niche as you but aren't your direct competitors. Once you have built up a good relationship with another business in your area, they will be more likely to consider placing a link on their website.

Coverage from respectable local news sources will also be hugely beneficial to your business, particularly if the articles they publish include links to your website.

5. Be seen on Facebook, Yelp, etc.

Google sends a lot of traffic to local businesses, but it's not necessarily the only place you want your brand to be seen online. As a general rule, if you're a local business that's open to the public, it's a good idea to set up the following in addition to your Google listing:
You may also wish to encourage customers to review your business on TripAdvisor if you want to promote yourself to tourists who visit your town. Businesses that may benefit from being seen on TripAdvisor include hotels, restaurants, cafés, attractions and landmarks.

Being seen in the places listed above (and collecting positive reviews from people who use these sites) will increase your overall online visibility while also sending yet more signals to Google that yours is a local business worth shouting about.

If you want to grow your business online, Designer Websites can help. We can design your website, help you to take orders online, and optimise your pages for search engine success. If you want, we'll even take care of your company blog and social media accounts!

Christmas is often a highly stressful time for businesses and customers alike, which makes it an ideal opportunity to earn year-round loyalty, by going the extra mile for clients and consumers during the festive period. Whether you’re a retailer or B2B service provider, we’ve put together a few tips to keep in mind before and during the Christmas holidays, which point out ways in which you can use your marketing channels to be a helpful business this year:

Christmas Gift Guides & Quizzes

Gifts are one of the biggest Christmas dilemmas for most, which means that it's highly likely that many of your existing and potential customers will be actively looking for this type of content. This can be provided in the form of blogs, infographics, quizzes and more, depending on your resources and how creative you'd like to be. Gift related content can work well for many types of businesses, but of course, is particularly effective for retailers who are looking to market a specific range of products. It can also see you through to the very end of the buying period, if you're able to target last-minute shoppers who are frantically looking to find a suitable gift.

Advice-led Content

Along with gift guides, there are many other ways that you can tailor your content and services to suit the festive season, whatever your business may be. To do this, you’ll have to consider how the Christmas period affects both your organisation and your customers, in order to create resources that are both useful and engaging. For example, if your business provides financial services, it may be useful to publish advice on topics such as spending and budgeting, which is a prominent issue for many during this time of year. This content can be tailored to suit virtually any sector, and will depend on both the services you provide, along with your target demographic. When properly executed, it can provide a welcome boost to your SEO efforts, and work to improve or renew customer confidence in your product/services.

Social Media Engagement

It's common knowledge that you should be using social media to extend your marketing efforts and customer service all year round, however, these efforts should be reassessed in time for Christmas. This relates to both your own outreach endeavours, as well as customer contact, both of which carry additional weight in the case of online retailers. In terms of outreach marketing and promotion, you should be on the lookout for relevant hashtags and commonly asked questions, in order to make the most of the useful resources that you’ve spent time putting together. You should also be keeping a close eye on your inbox and brand mentions, in order to address customer queries and complaints as quickly as possible. 

Email Updates

Email marketing is particularly important for retail businesses in the run up to Christmas, naturally in order to promote deals, but also as a direct means of sharing the resources we mentioned in our first point. In addition to it's value as a promotional tool, however, email is also vital to the process of aiding and informing your customers, allowing them to plan their holiday spending and activities efficiently. For example, email allows you to provide customers with stock updates, which inform them when an item is close to selling out, or is back in stock, allowing them to plan their purchases more efficiently. In addition to this, it's also the most direct way to share information about your closing times and altered Christmas hours,  to ensure that you make every effort to avoid confusion. 

Rewards

Christmas rewards are the most simple but effective way to make your customers feel appreciated at Christmas, and can be executed on almost any scale, depending on your resources and budget. One of the most simple way to reward customers is by providing free resources, much like those discussed in our first and second points, although this can also be extend further than tips and guides. One example, could be free printables, which can be offered as a one-off resource, or even as a daily offering in the run up to Christmas. This would work particularly well for businesses in the creative industries, as well as those targeted at families with children, who may offer craft and learning resources to keep little ones entertained in the lead up to the big day.

This also extends to gift vouchers and competitions, which can be integrated with both your social media and email marketing campaigns. The channel you choose, will largely depend on how exclusive you would like your reward to be, and whether you are simply using this as a gesture to all existing and prospective customers, or as a way to reward your most loyal followers. 

Would you like help with your content creation, social media or email marketing strategies? Get in touch with the Designer Websites team today to find out how we can help, or follow us on Twitter for more digital marketing news and tips!