The days are getting longer and the temperature is getting warmer, which can only mean one thing...Spring is upon us! Spring is a great opportunity for ecommerce businesses to push a spring sale, or refresh their marketing strategy for the year as we enter Q2.

So, we've put together a blog full of spring marketing ideas for ecommerce to spruce up your business for spring. Let's get into it...

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benefits-of-blogging-for-seo

When you blog for SEO, your main aim should be to create and update a blog that improves your search engine rankings for certain keywords. To do this, you will have to conduct keyword research, build links, optimise images, and write compelling and engaging content. 

All of this sounds like a lot of work, so what are the benefits of blogging for SEO?

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Website loading time is the time it takes for a website, or a page on a website, to fully load onto a screen. This also includes the content within the page, such as text, images, videos and pop-ups. 

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safety lifting gear website refresh

 

Safety Lifting Gear have been a loyal client of ours for over 10 years, so we thought that it was about time for a website refresh! With over 40% of transactions being completed over mobile, we believed it was vital to make this new website as user-friendly as possible throughout the entire design process.

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How to optimise landing pages for ecommerce

Landing pages are great for ecommerce website sales and lead generation, as they tend to convert better than blog posts and other page types. A landing page is often the best way to present a direct call-to-action (CTA) to your target audience, as landing pages can be much more tightly focused on a specific goal.

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