If you own a business, then you already know how important a brand is. A brand is so much more than a logo for your marketing material. It is the embodiment of everything your business provides to others, from how you communicate your product and service to how you want people to feel when they interact with your business.
Ultimately, your brand identity is the personality of your business, and it's important to get it right.
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The human brain is able to process images 60,000 times faster than words. Due to this, most businesses choose to have a logo that represents their business. Also, logos are easy to remember and quite nice to look at, too!
Designing a logo is no easy task - it is the visual embodiment of your entire business. So, to make the logo designing process easier, we've put together 6 Principles of Logo Design that will help you design an original and effective logo...
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If you run an ecommerce business, it's important to know the best times of the year to sell your product or promote your service. Thanks to the growth of social media and mobile shopping, you can buy anything at any time. This leaves ecommerce business managers with one question: what are the best and worst months for ecommerce?
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In simple terms, link building is the process of getting other websites to link back to your website.
These links are also called backlinks. When your website accumulates high quality backlinks, they can drive referral traffic to your website and increase your website's authority. This gives your website an increased opportunity to rank for competitive keywords in the SERP. It is a very valuable SEO tactic that pays off in many ways.
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If you run an ecommerce business, it's important to display your products in the most effective way possible. There are many things you can do to optimise your product pages - especially when it comes to writing product descriptions.
Product descriptions are essential as they summarise what your business is offering and how your product can benefit a potential customer. Without further ado, let's take a look at how to write the perfect product description...
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