Established in 2010, NewBold Solicitors have grown into one of the UK’s leading property and housing law firms. As experts in both English and Welsh law, they offer clear and practical advice for landlords and other clients across both nations.
The problem? Their old website wasn’t doing them justice. Last updated in 2018, it felt a bit formal and faceless – not ideal for a firm that prides itself on being approachable.
NewBold asked us to create a new website that would better reflect who they are today: friendly specialists with national reach, transparent pricing and an excellent reputation backed up by real client feedback.
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SEO (Search Engine Optimisation) is a long-standing digital marketing practice that focuses on improving website rankings in traditional search engine results pages (SERPs) to drive organic traffic. GEO (Generative Engine Optimisation), on the other hand, is a new strategy that aims to optimise content for AI-powered tools and search engines with the goal of getting content cited and summarised directly within AI generated responses.
To learn more about the differences between SEO and GEO, keep reading this blog!
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If you have been exploring how to get your website’s content ranked on Google, then you have probably come across E-E-A-T in your research. E-E-A-T is an acronym for Experience, Expertise, Authoritativeness and Trustworthiness, and is a framework that has been used by Google since 2014 to assess the quality of online content. The purpose of this framework is to ensure users receive reliable, high-quality and helpful information in response to their queries.
Despite Google claiming that E-E-A-T is not a direct ranking factor in their search algorithm, understanding and optimising for E-E-A-T has been shown to strongly correlate with SEO success.
So, if you want to give your website an SEO boost and watch your rankings climb, keep reading this blog for our expert advice on how to demonstrate experience, expertise, authoritativeness and trustworthiness in your online content.
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Content pruning is the process of identifying and removing low-performing, outdated or irrelevant content from a website to improve its overall SEO performance. Think of it in the same way as pruning a plant – you can encourage healthier growth by removing dead or overgrown parts that are weighing the plant down!
In this blog, we will explore the process of content pruning, how you can do it and why it is important for your website’s SEO. Let’s get started!
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Frequently asked questions or FAQs are a staple feature of many websites, but did you know that they can be a valuable tool for boosting your site’s SEO (Search Engine Optimisation) and user experience? By featuring well-crafted and optimised FAQs on your website, you can help users find answers to their burning questions, improve your website’s ranking on search engine results pages and keep your users coming back for more!
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