Ecommerce Website Development: Really Wild Bird FoodThe Really Wild Bird Food Co. is a family-owned business based in the picturesque Hampshire countryside. Husband and wife team Richard and Lesley Smith own and operate Street End Farm with the help of a small but dedicated team of employees, and it is here that most of their bird seeds are grown. The Really Wild Bird Food brand is built upon the company’s reputation for high-quality, home-grown British bird food, and Richard and Lesley emphasised from the beginning that these characteristics would need to shine through in their new website’s final design.
As online stores go, the new Really Wild Bird Food website is very well-stocked indeed – Street End Farm’s wide range of seeds and feeds is further bolstered by an enormous array of feeders, nesting boxes, squirrel guards, bird whistles, and countless other complementary accessories. In order to make this ecommerce website as user-friendly as possible, we had to think very carefully about the site’s structure and how best to divide this extensive variety of products into an intuitive hierarchy of categories and sub-categories. However, our hard work definitely paid off: the finished website is easy to navigate and use, and we feel that Street End Farm’s sunny, all-natural appeal shines through on every page.