Case Study: Ladder Website Design
Ladders UK Direct is an online business that sells a wide variety of height access products, including extension ladders, step ladders, mobile work platforms, scaffold towers and more. They contacted us because they wanted to improve their website’s user journey, reach a wider audience, and convert more visitors into sales.
The Designer Websites team didn’t just refresh the design of laddersukdirect.co.uk – we improved virtually every aspect of the site, from the checkout to the integration of the company’s social media accounts. This business has continued to grow since the website was relaunched, thanks in no small part to the ongoing assistance of our SEO and PPC experts.
The updated Ladders UK Direct website has a polished, modern-looking design that functions equally smoothly on smartphones and PCs alike. Clear categories and subcategories make it easy for users to navigate the company’s extensive catalogue, and our improved product page design allows the company to communicate a wide array of specifications in a clear and concise manner.
One innovation that we added to this website was the ability to display ‘stickers’ on specific products within a category page. For example, Ladders UK Direct can now highlight their most popular products as ‘best sellers’ or ‘featured products’. They can also flag up items that are currently on sale. These stickers add extra visual emphasis and help key products to really stand out from the others.
One of the client’s main goals for this project was to improve their website’s organic search ranking and boost their customer base. To assist with this, our SEO experts have been creating highly-optimised content for the Ladders UK Direct blog (that’s another new addition we put in), posting on social media, and even creating custom landing pages for our PPC team to use when creating Google Ads.