Ecommerce Websites: Henstuff
Henstuff is an online hen party superstore that sells everything you could possibly want for your hen night – this includes hen party accessories, fancy dress costumes, and even hen night party games. Being quite a competitive market, we took extra steps to ensure the site was better than the average ecommerce website. The website design correlates perfectly to the largely female audience Henstuff were looking to target – to do this, our design team used lots of emphatic shades of fuchsia, which really resonate with potential customers. We made the site extremely easy to navigate using a visible and spacious tab format and quick search functionality. In addition to a variety of unique personalisation tools (include a custom sash builder a T-shirt design option) we also put a lot of work into this website’s blog, which has a bespoke, mobile-friendly design that sidesteps many of the common problems associated with blog engines, such as content duplication.
Website Optimisation
Henstuff were keen to utilise our search engine optimisation expertise to help them gain exposure. Our copywriters wrote considerable amounts of keyword-rich copy for their product descriptions, blog posts and social media channels, which helps each product rank in the search engines, as well as improving the overall content for the website and their online presence.
This is a tough market to crack with a new website so we are continuing to work with Henstuff and develop new ideas and content.
Bespoke Bag Builder
In the highly competitive hen party market, Henstuff needed a tool in their arsenal that would be capable of blowing their competition out of the water. Our developers built a bespoke and innovative bag builder feature that helped make Henstuff a market leader. The bag builder option allows users to select a hen party bag of their choice and fill it with a wide range of specifically-chosen accessories. Party bags are being introduced to adult parties more and more frequently and this option gives the user convenience, variety, and even a bit of fun! We pioneered this idea from scratch and Henstuff were particularly happy with both our concept, and its execution. Sadly this idea has been stolen by competitors who have no imagination themselves, but fortunately we are developing a few new ideas that will continue to keep them on their toes.
Blog Engine
Henstuff are extremely active on social media, and they asked us to include in their new website a high-quality blog engine that would allow them to share new products, fun articles, and the latest updates with their followers in the best possible way. Posts are arranged on the blog page using a responsive tile layout that automatically adapts to smaller screens, ensuring that Henstuff’s blog posts are equally readable on smartphones and standard PCs. Furthermore, we structured the blog to ensure that no piece of content would be duplicated across multiple pages – this is a common pitfall for blog engines, and duplicate content can lead to severe Google penalties, something that we were keen to avoid with this website!
