Case Study: gimmeballs
gimmeballs is an online business that specialises in personalised golf balls and stocks an extensive range of high-quality golf balls from top brands like Srixon, Wilson, PXG and many more. They got in touch with us when they were still a newly-established business, and they asked us to put together the website that would form the core of their marketing strategy.
The ability to customise your golf balls is a huge selling point for the gimmeballs brand, so we made sure to put this front and centre on their website. We produced an interactive Personalised Golf Balls page that takes the user through the personalisation process step by step. Options include text, monograms, photos, alignment lines and team logos.
We included functionality that enables gimmeballs to display ‘stickers’ on specific products within category pages. For example, gimmeballs can now highlight their most popular products as ‘best sellers’ or ‘featured’. They can also flag up items that are currently on sale. These stickers add extra visual emphasis and help key products to really stand out.
In order to really get the brand out there and boost their customer base, our SEO experts continue to prioritise improving the website’s organic search ranking. Part of this involves producing highly-optimised blog content, posting on social media, and even creating custom landing pages for our PPC team to use when creating Google Ads campaigns.