Car Leasing Website: ABC Leasing
Based in South Wales, ABC Leasing are a car and van leasing company offering a variety of lease packages for both personal and business use. Concerned that their outdated website might be putting off potential customers, ABC came to Designer Websites with a challenge: create a fresh new website design that ranks well and provides users with a straightforward means of selecting a vehicle and applying to lease it. Also, to integrate CAP vehicle data to ease management of the vehicles on the website.
Our expert team of designers, developers, and SEO specialists collaborated closely with ABC Leasing to produce a sleek, modern-looking solution for the company’s requirements. With superb optimisation, a slick user interface, and a number of helpful features (all of which were built from the ground up by our dev team), we believe that the new ABC Leasing website meets the needs of its audience perfectly – here’s a little more information about this project:
ABC asked us to incorporate a sophisticated search function into their new website that would allow customers to browse their full range of vehicles (comprising several hundred different models) and choose the one they want online. Information pertaining to each available model was loaded into the website’s database quickly and easily using the integrated CAP vehicle data system, and we developed a tailor-made search system that allows customers to search by make, model, vehicle type (e.g. saloon, hatchback), and budget. The end user can specify a preference for some or all of these fields, or they can leave the form blank in order to browse ABC’s full range of cars/vans.
Customers who don’t want to visit the ABC office in order to apply for a lease are well catered for on the company’s new and improved website: the ‘Apply Online’ option allows them to fill out an application wherever they may be, and thanks to the site’s mobile-friendly responsive design, it’s just as easy to apply from a smartphone or tablet as from a laptop or PC. Potential customers who aren’t yet ready to fill out an application can still get in touch with the company using the more straightforward online enquiry form, which allows the user to ask questions and find out a little more about ABC Leasing before making their decision.
Search Engine Optimisation
ABC Leasing, like most of our clients, were keen to see their website show up on the first page of Google results for their key search terms, which in this case included common phrases like ‘car leasing’ and ‘lease a van’ as well as more conversational long-tail queries like ‘what are the advantages of leasing’. In order to achieve this, our SEO specialists crafted the website’s content to target the relevant terms as effectively as possible; our copywriters also contributed additional pages offering advice on the leasing process and answers to frequently-asked questions. All of these factors helped ABC Leasing to rise up through the Google rankings and attract high volumes of traffic from relevant search result pages.