Doctorcall logo

Doctorcall Medical Services are among the UK's leading private medical groups. Established in 1989, Doctorcall was the first visiting doctor service in the UK, although they now offer many other services besides (including sexual health tests, physiotherapy treatments, occupational health checks, and cosmetic treatments such as Botox®).

If you've never heard of Doctorcall before, here's a brief introduction:


Doctorcall first contacted Designer Websites in late 2014. Their website at that time was a self-made Wordpress solution, but what they needed was a professional, bespoke business website to represent their long-established brand in the best way possible, and we were the company tasked with delivering this.

Here are some of the features that Doctorcall requested for their new and improved website:
  • Fully integrated Qinec booking system
  • Ecommerce system with online payments powered by Sage Pay
  • Mobile-friendly responsive design
  • Blog engine to allow Doctorcall's staff to post news and updates

What happened next?

We worked closely with Doctorcall to design and develop a new website that was tailored to their specific requirements. The new site went live in March 2015, and the impact of our work was visible almost immediately - the site's total traffic for April was almost 20% higher than in April 2014:

Doctorcall site traffic

An even more pronounced improvement was visible in Doctorcall's mobile stats - total mobile traffic for April 2015 was 41% higher than the same total one year earlier:

Doctorcall mobile traffic

This demonstrates the difference that a responsive, mobile-friendly website design can make - at time of writing, mobile users make up roughly 40% of Doctorcall's total visitors!

It's also worth noting just how well the Doctorcall website has been performing from an ecommerce standpoint. When developing the new site, we incorporated a shopping basket system that would allow visitors to purchase certain Doctorcall products (such as home testing kits and anti-ageing creams) over the web.

This approach appears to have worked wonders for the business - site revenue increased by almost 90% between June and July 2015!

Doctorcall revenue

All in all, our work has yielded outstanding results for Doctorcall's business. Here's what they had to say about the new website and its performance over the last few months:

"Designer Websites came highly recommended to us, and we couldn't be happier with the results of what is essentially a huge project for us. From start to finish they guided us through the design, delivery and acceptance of the ecommerce website in a clear and easy-to-understand way.

"Thanks to their clear communication and expertise, we now have a product we are very proud of. They continue to help us develop our online platform as we think of more ways to increase revenue through our web presence."

Jamie Watkins, Doctorcall Medical Services

Would you like us to design a new website for your business? Request a quote now, or give us a call on 01446 339050 to discuss your requirements with a member of our team!
First Encounters logo

First Encounters Ultrasound is a company that provides private pregnancy scans for expectant parents. They have state-of-the-art clinics in Bristol, Cardiff, and Swindon, and are among the UK's leading experts on 3D/4D ultrasound technology.

While First Encounters offer a variety of different scan packages, the company specialise in 4D ultrasound scans, which allow you to get a detailed look at your unborn baby:


We recently designed a new website for First Encounters Ultrasound, and since then, they've seen a major boost in traffic and enquiries. The new and improved version of their website (www.firstencounters.co.uk) went live on the 2nd of June 2015; the following thirty-day period saw an 18.79% increase in organic Google traffic. That's almost 800 extra visitors over the course of just one month!

Traffic stats from Google Analytics.

This additional traffic comes thanks to some superb organic rankings. At the time of writing this post, the website now appears on the first page* of Google results for a number of relevant keywords, including 4d scan, 4d pregnancy scan, and gender scan (*please note that Google results may vary based on your location).

Responsive Design & Mobile Traffic

One of the biggest driving factors behind the decision to redesign the First Encounters website was the continuing swing away from desktop computers and towards mobile browsing. The First Encounters team wanted a site that would look good and function well on smartphones and tablets (as well as on larger devices), and our web design specialists rose to the challenge as usual, creating a responsive, user-friendly website that adapts to any screen size:


We are very proud of the website that we created for First Encounters, and sure enough, our efforts to make the site 'mobile-friendly' yielded great results. After the new site went live, First Encounters saw a 66% increase in mobile traffic, and a 27% increase in traffic from tablets:

Stats from Google Analytics.

PPC Advertising: Google AdWords

Once we had completed the new First Encounters website, our PPC specialists were asked to take over the company's Google AdWords account. Within thirty days, we had increased the site's AdWords traffic by a spectacular 90% (roughly 1,160 extra visitors) - and all without any change to the company's AdWords budget!


First Encounters received a total of 315 bookings in June 2015 - their highest monthly total to date! Here's what Warren Boulton, the company's Commercial Director, had to say about this outcome:

"As a company targeting a particular audience within a specific demographic, our website is the foundation of our marketing strategy. However, in recent times, it had become increasingly evident that our continued growth and development in both existing and new territories would require an online presence that reflected the changes in SEO criteria, combined with compatibility across the multitude of devices from which our site is accessed.

"In response to these demands, Designer Websites have developed a fully responsible website that provides clear functionality across all platforms, particularly the mobile and tablet devices that our clients commonly use. The search engine optimisation used in conjunction with this design has enabled us to achieve the #1 in many Google organic listings within one month, and their continued support with social media and news blogging further assists with this cause.

"The Designer Websites team are friendly, professional, and extremely knowledgeable, delivering results in a timely manner and providing a highly commendable service from an extremely trustworthy organisation."

Can we help your company to succeed online? Would you like us to create a mobile-friendly website for you, or manage your AdWords accounts? Whatever you need, you can get a quote here.