Website Search Engine Optimisation (SEO)
The Internet contains over 100 million websites worldwide! Simply owning a website these days is not enough, it needs exposure, which in turn requires expert online marketing techniques.
At Designer Websites we employ a number of techniques and strategies for online marketing, not least of which is Search Engine Optimisation (SEO).
Simply put SEO is a methodology used to get your website in front of as many of your potential clients as possible, which is acheived by targeting specific phrases or keywords that users might type into a search engine like Google. For example you may have entered one of the following keywords into a search engine before coming to this website: "search engine optimisation cardiff", "cardiff SEO" or maybe "website design cardiff" or "website design Wales"; these would be some of our targeted keywords.
There are two primary methods of optimisation; namely Organic and Pay Per Click (PPC).
Organic search engine optimisation is the method of developing or re-developing a website in such a way that improves the position of it's placement in the search engine listings without the use of pay per click advertising, or sponsored links.
By utilising strict coding practices, strategically placing keywords throughout the site, improving the site content itself and increasing the number of inbound links to it, we significantly improve the chances of seeing your website above other competitors in the search engines.
It can take time for this kind of optimisation to appear to be working, often 3 to 6 months before seeing significant traffic, however it is the best long term solution and certainly the most cost effective type of Search Engine Optimisation.
PPC search engine optimisation is the method of placing keywords or phrases throughout the website and building these words into advertising campaigns to trigger specific adverts in search engines. A great example of this is Google AdWords where an advertiser supplies a number of keywords that make their advertisement appear in the Google search engine or content networks. These sponsored links usually appear on the right hand side of the Google search engine. This is a very quick and effective solution for driving relevant traffic to your website. However without proper management this type of optimisation can be costly.
The image below shows the difference between Organic and PPC optimisation. You should be able to spot the 'sponsored links'; these are PPC, i.e. you pay Google everytime a user clicks the link. The organic results are listed below the first set of sponsored links on the page, you can see that 2 of our car leasing clients are appearing high in these results for the term "car leasing cardiff".
Most website SEO companies prefer one or other of these methods, but we strongly believe that if you build your website around the organic method you can complement this with a balanced dose of PPC. This means that if PPC is not within your budget you still receive the benefits of an optimised website over time. If you can budget for some PPC advertising we highly recommend doing so as this will drive relevant traffic to your site, then when your organic SEO results start to improve we can turn the PPC on and off to boost sales as appropriate.
Our techniques for search engine optimisation include:
- High quality coding structures - XHTML, CSS and DDA Compliance
- Strategic keyword placement - Selection and placement of keywords throughout your website is vital
- Quality links into your website - We assist you to get as many quality links into your website as possible
- Enhanced content - Search engines love unique content!
- Pay Per Click - PPC campaign management and reporting
We are happy to optimise an existing website, if you already have a website and would like to discuss how to improve the optimisation
contact us today.
Designer Websites have an office based in Penarth (just outside Barry); we also have remote offices in Barry and Cardiff. Although predominantly most of the SEO work we carry out is for businesses based in Cardiff and South Wales we also have clients in Bristol, Bath, Manchester and London; and we are more than happy to travel anywhere in the UK.
There are a growing number of online advertising campaigns available on the internet, some will include animated or scrolling banners on popular websites and others will simply be small adverts or links in directory or gallery type websites.
Market research indicates that these kind of adverts are becoming more and more insignificant as the number of users of the Internet grows. The reason is simply that users are so fed up of seeing irrelevant adverts during their browsing experiences that they subconsciously ignore them, specifically banners.
Having said that it is also true that some of these adverts do indeed work well for some companies and these tend to be larger companies who spend considerable sums on market research, ensuring correct placement of their ads; and this is exactly what we do. We analyse your business, research it's market and track down highly relevant advertising plots to drive sales for your business.
Google has become "The Search Engine" with an incredibly large number of users and online networks. The AdWords service allows us to setup a campaign of keywords that once entered by a user prompts your advert to appear in the sponsored links section (see image above) of Google, or on their content network.
Google AdWords is a fiercely competitive website marketing tool and positioning of an advert will be subject to a bidding battle. For example if an important keyword for your business is say "mobile phones" and we enter this into your campaign, we will find that there are thousands of business all contending for the number 1 spot on the first page. Now you may be prepared to pay £0.50 for a click on that advert, however some of your competitors may be prepared to pay double that! So you end up at the bottom of the list. What we do is look for words that are relevant and maybe add them to other relevant words, for example if your business sells mobile phones in Cardiff we might now make that keyword "mobile phones in Cardiff" or "mobiles Cardiff", this guarantees less competition for the keyword and hence lower prices, it will also direct more relevant traffic to your site.
Over the years we have become Google AdWords specialists and we work very hard with our clients' AdWords camapigns. We constantly monitor, modify and report on the activities of your campaign, ensuring the best positions for the best prices.
If you would like to discuss an AdWords campaign for your website don't hesitate, call us now!
Designer Websites provide a number of solutions for statistical tracking of traffic on your website. For example our basic package will tell you how many visitors your website has received, what search engines they used to get there, what words they entered to find it and even what browsers they were using!
We also build bespoke tracking solutions to cater for the more complex tracking requirements.
Designer Websites can also help your business with offline marketing strategies. We have close links with local offline marketing guru's and can liase directly with them to develop targeted market research reports and marketing strategies that will drive your business into a bright and successful future.
If you would like to arrange a meeting to discuss a marketing strategy for your business please call to make an appointment.
There are a number of banner advertising schemes available which range from discrete and inexpensive to bold and extravagant. As discussed earlier in this page, the placement of these adverts is vital and that is where our expertise comes into play. We can research and test these schemes and report on which schemes best suit your online business.
If you would like to learn more about the available schemes please send an email to
banners@designer-websites.co.uk and a member of our marketing team will contact you directly.
Designer Websites Ltd
Unit 326b, Vale Enterprise Centre, Hayes Road
Sully, Penarth, Vale of Glamorgan, South Wales CF64 5SY
Tel: 0870 9504018
Fax: 0870 9504019
Mobile: 07811 277384
© Copyright Designer Websites Ltd
Designer Websites Ltd have bases in Cardiff, Barry and Penarth.
The majority of our clients are in Cardiff and South Wales but we have many clients throughout England and Wales; we are happy to travel anywhere in UK.