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User interface design

User Interface Design

Every great website is built upon a great user interface. Everybody wants a site that looks good and loads quickly, but it’s even more important to think carefully about the experience that you’re providing for your potential customers. In order to achieve the best possible outcome from each user, your website should make it easy for people to find exactly what they are looking for, providing them with a clearly-defined path from A to B.

User interface design hinges on this idea of a ‘journey’ through your website. When a user lands on your website, their next step should be immediately obvious; if there is any confusion or ambiguity, there’s a strong chance that the user will abandon your site and go to one of your competitors instead.

When we are designing your website, we will ensure that your user interface is crystal-clear and a complete pleasure to use. This will results in low bounce rates, happy customers, and lots of conversions for your business.
Site NavigationIf your business has a lot to offer, you may be wondering if it’s possible to lay out all of your products and services in a way that makes it easy for people to find exactly what they need. Don’t worry, though – our designers will take a thorough look at your business and its audience to create a comprehensive, user-friendly interface that makes it supremely easy to navigate your website.Our designers will take a thorough look at your business and its audience to create a comprehensive, user-friendly interface that makes it easy to navigate your website.
User-Centred DesignWhen we design your website and its interface, we will keep your users and their requirements at the core of everything we do. Any and all information you provide will be taken into account, and we will undertake a comprehensive analysis of your target audience to ensure that your digital solution is optimised to meet their needs without any hassle or confusion whatsoever.We will undertake a comprehensive analysis of your target audience to ensure that your digital solution is optimised to meet their needs with minimal hassle.
Landing Page OptimisationLanding pages are a crucial part of the overall user experience, and as such, all potential landing pages must be properly designed to take the user wherever he or she needs to go. We understand that the homepage is not the only place where users will be arriving; indeed, we’ll ensure that every page of your website has the potential to convert any traffic that lands there into sales for your business. We understand that the homepage is not the only place where users arrive, and we’ll ensure that every page of your website has the potential to convert any traffic that lands there.
No Dead EndsAs far as user interface design is concerned, one of the biggest mistakes you can make is sending your users to ‘dead end’ pages – that is, pages that don’t link to any other pages, forcing the user to either go backwards or leave your site entirely. If, for example, a user lands on one of your product pages, it’s a good idea to list some similar products so that they have somewhere to go if it’s not exactly what they’re looking for.Our user interface designers always avoid ‘dead end’ pages (i.e. those that don’t link anywhere else, forcing the user to either go backwards or leave the site).
Consistent DesignConsistency is very important in web design, and in user interface design in particular. If possible, your site’s navigation should look exactly the same on every page of your site; that way, your users will always be able to find their way to the next page, whether they’re on your homepage, a product page, or your latest blog post. An inconsistent interface creates a poor user experience, which leads to an increased drop-out rate.Consistency is very important in web design, and in user interface design in particular. An inconsistent interface creates a poor user experience, increasing drop-out rates.
AccessibilityThere are many regulations in place to ensure that the web is accessible for all. Your website needs to comply with the Disability Discrimination Act and the W3C guidelines; if you fail to provide a good user experience for people of all abilities, you may be penalised by search engines (and you’ll be cutting out a lot of potential customers). We will ensure that your site is fully accessible and built in accordance with the guidelines mentioned above. To give your entire audience a good user experience, we will ensure that your site is fully accessible and compliant with the Disability Discrimination Act and the W3C guidelines.
We understand every element of user interface design, and we can make sure that your customers are receiving the best possible user experience when they visit your website. For more information, give us a call on 01446 339050; alternatively, click here to request a quotation for your project.