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Search engine optimisation

Search Engine Optimisation

Search engines receive billions of queries every day. Google alone now processes almost 50,000 searches per second. With this in mind, it’s easy to see why everybody wants to get to the top of the SERPs (search engine results pages) – ranking highly for the right keywords can have a colossal impact on a website and the business it represents.

The key to achieving these lucrative high rankings is SEO (search engine optimisation). Unfortunately, the internet is rife with misinformation about SEO, and far too many companies offer ‘quick fix’ SEO services that involve spammy or outdated techniques. Here at Designer Websites, we understand that there is no quick way to reach and remain on the first page of Google results; instead, our SEO specialists use proven, white-hat methods to help you climb the rankings and capture more organic site traffic than ever before.

Click here to request a search engine optimisation quote, or call our office in Cardiff on 01446 339050. Here are some of the SEO services we provide:
Keyword AnalysisIf you want to boost your website’s search engine traffic, you’ll first need to know what people type into Google when they’re searching for a company like yours. We’ll use various keyword research techniques to find the best search terms for each area of your business; then, we will make sure that these keywords appear in the right places on your site.We use various keyword research techniques to find the best search terms for each area of your business and plant them in the right places on your website.
Content CreationGoogle and their competitors only want to show useful, high-quality content on their results pages, and our content creation experts know how to write engaging, readable copy that helps users whilst also keeping an eye on your keywords. We’ll use blog posts and other content channels to capture a wider audience and build upon what your business has to offer.Search engines only want to show useful, high-quality content. Our content creation experts know how to write engaging, readable copy that’s genuinely valuable to users.
Social MediaWith Twitter, Facebook, and other social networks becoming more and more deeply ingrained in our daily lives, the importance of social signals to search engines cannot be ignored. We know how to build your following and turn your brand into a major player on social media, thereby improving your chances of appearing in search engine results.Social signals have become very important to search engines. We can turn your brand into a major player on social media, thereby improving your chances of climbing the rankings.
Link OutreachWe tend to avoid the phrase ‘link building’, as this practice has become associated with black-hat practices that can earn you a Google penalty, effectively banning your website from the SERPs. However, there is still value in links, and our content creation specialists can liaise with other site owners to create real links that help your site instead of harming it.Instead of using the black-hat techniques beloved of other SEO agencies, we can liaise with other site owners to create real links that help, not harm, your site.
Local SEOA well-optimised website is important regardless of your target audience, but if your business is specifically targeted at one city or locale, there are a few extra things we can do to help you reach the right people. With our thorough understanding of local SEO factors, we know how to ensure that search engines know where you are and what you offer.With our thorough understanding of local SEO factors, we can ensure that search engines show your site to local people who may be interested in your business.
Link Audits & Site RecoveryIf you’ve been penalised by the search engines – perhaps because of duplicated content, or because you have a lot of unnatural links pointing at your website – then we can help you to get back on track. We will conduct a thorough audit of your website and its link profile, locating possible problems and working to get them removed as quickly as possible. If you’ve been penalised by the search engines, we can help you to get back on track. We will conduct a thorough audit of your website, working to remove any problems we find.
If you are interested in any of the services listed above, email info@designer-websites.co.uk or call 01446 339050 to discuss an SEO/content strategy for your business.