We have just launched a new website for Profix Construction experts in property damage and restoration. Profix Construction Limited specialise in building restoration, refurbishment and damage management. They have a wealth of experience and are the authority on insurance related property repairs in fire damage repairs, water and flood damage repairs, subsidence repairs and insurance claim handling. As a company with a dramatically increasing client base they wanted a professional website that represented their expertise, wealth of experience, high standards, quality and customer service.

The website is located here.. Profix Construction

We have launched a new website for a laptop parts online company called Parts4Laptops. The website is fully ecommerce enabled and integrated with SagePay, it has a product filter system, a bespoke content management and order management system, and has also been optimised for the search engines. The website was optimised for the terms "cheap laptop parts" and "parts for laptops", for which it appears on Page 1 of Google, which given the level of competition and the fact that the website is brand new, is pretty good going!

The website is attractive, user freindly and ranks well in the search engines. The client is absolutely thrilled with the result and has commission further ecommerce websites with Designer Websites.

If you are looking for cheap laptop parts then look no further.

We have just developed and released a new website for the Freeda group, who now own a fleet of ecommerce website solutions developed by Designer Websites Ltd. This website sells a wide range of corporate branded clothing including polo shirts, t-shirts, shirts, aprons, work wear etc. We designed a great looking website to match the existing corporate branding and we also developed a fantastically slick website to make the purchasing of corporate branded clothing smooth and very very quick.

The website is highly optimised for the search engines and we expect it to do very well in the few months.

We highly recommend purchasing your branded clothing from these guys.. Corporate Branded Clothing by Freeda.

We have recently launched an ecommerce site for Promotional Badges; they are the leading supplier of textile badges. The ecommerce website specialises in offering printed or embroidered badges for schools, clubs, sports, security services and the military at a low price and fast delivery. We built a custom “badge builder” which allows you to customise your badges in various different ways and you can even upload an image/logo!

A great way to create a durable, practical solution at a cost effective price.

If you’d like to customise and buy Promotional Badges then just visit the site.

We have just launched a new brochure website for 'Training in Leadership' experts Red Rock International.

These guys provide management training, experiential training and leadership training in the UK, in Egypt and in Kasakhstan. They have offices in the UK and in Cairo Egypt.

The training experiences that are provided by Red Rock International are something you will never forget, set in fantastic locations and delivered by world class trainers.

If you are looking for any kind of management training or leadership training then we highly recommend you pay a visit to the Red Rock International website.

We have just launched a new site based upon recycled promotional products called Freeda.co.uk

Freeda currently carries a wide range of products, both eco friendly and standard but in time the purpose of the site to only provide products that are eco friendly, recycled or biodegradable. If you are looking for recycled promotional products or eco friendly promotional products then please take a look at Freeda: Recycled Promotional Products

We have just launched a new Health & Safety website called Health & Safety Mentor.

The website is aimed at businesses that require assistance with the management of their health and safety requirements.

Take a look at the site here: Health and Safety Mentor

What is SEO Hosting?

Hosting a website is relatively simple but so many website design companies get this so wrong!

Simply publishing a website from a web server is child’s play but hosting the website in a manner that the search engines deem appropriate and optimised requires a little more effort.

Search Engines HATE duplicated content

The search engines have made it quite apparent and even openly declared that they heavily penalise sites offering duplicated content, unfortunately many website owners are unaware that they actually have this problem due to their hosting provider. Here are a few tips:

Does your website display for http://www.yoursite.com and http://yoursite.com ?

Your website should always direct to one or the other and NEVER both. For example if you go to http://designer-websites.co.uk you will see that it redirects you properly to http://www.designer-websites.co.uk

If you allow the website to be shown for both addresses then your website content is effectively available as 2 websites, which will almost certainly incur a penalty from the search engines.

Also redirecting the domain appropriately from one to the other needs to be done correctly, many companies attempt this and get it wrong. The redirecting needs to be completed as what’s called a ‘301 redirect’, which simply tells the search engines that it is a permanent redirect. Again a mistake with this usually forces a ‘302 redirect’, which again will likely incur further penalties.

Do you have multiple domains?

If so do you allow your main website to be displayed at these domains? Many companies make this mistake or have been ill-advised about this subject. As with the point above your main website should only ever be displayed for 1 domain; you can have multiple domains redirecting to your primary domain but it MUST be done as a ‘301 redirect’ so that the content of the website is not displayed for multiple domains, otherwise your site will incur yet more penalties.

Your website MUST handle errors appropriately

The search engines need your website to handle errors properly so that it does not index broken links, but also to ensure that your website offers its users appropriate navigation through your website. Here are a few tips:

Does your website display an appropriate error page for incorrectly entered web addresses or broken links?

If you go to any of the following you will see an appropriate error page:

• www.designer-websites.co.uk/gobledegook
• www.designer-websites.co.uk/blahblah.htm
• www.designer-websites.co.uk/nopagehere.aspx
• www.designer-websites.co.uk/blahblah.html
• www.designer-websites.co.uk/nopagehere.php

When an error occurs not only do you want to offer assistance to your website users and direct them back to the main site but you NEED to prevent the search engines from creating indexed pages for non-existent pages. If you are appropriately handling the errors you will be completing a ‘301 redirect’ to your error handling page, which informs the search engines that they should not index that page.

There are many types of errors that can occur when hosting a website; these MUST be handled appropriately so as not to incur further penalties.

Search engines love fast, reliable and professional dedicated hosting

The quicker your website downloads the better it is for the end user (client) and also the better for the search engine spiders. Search engines index website pages by sending spiders to your website to scan the content and report that back to their indexing servers. When these spiders visit your website they have a limited time to get what they need, if your website takes a long time to load then the spiders may never index all of your website content. So you need a website that can serve that content quickly and respond to the users and spiders very quickly, thus a powerful web server is required with a large amount of bandwidth and processing power.

Hosting can be very cheap, some companies offer hosting for as little as £5 per month, but this usually offered on a bulk shared hosting server ,potentially hosting thousands of websites, all competing for the bandwidth and processing power. However there is one MASSIVE drawback with cheap hosting solutions.. who do you think these scam sites, porn sites, illegal gambling sites etc. use for hosting, more expensive dedicated hosting or cheap-as-possible solutions? Usually these sites are only around for a couple of months before being banned, so what do you think happens to your site if it is sharing a server with these types of sites? Yes.. outright bans on the IP Address of the server or at the very least more penalties.

Cheap hosting solutions don’t include backups and disaster recovery. Cheap hosting solutions don’t allow proper handling of domains, errors and redirecting.

If you are serious about your business and really want search engine optimisation you should not use cheap hosting solutions; it could be the most detrimental decision you make.

Search engines prefer URL rewriting

URL rewriting is simply changing a website URL from something like “www.designer-websites.co.uk/myfantasticwebsitedesign.aspx” to something like www.designer-websites.co.uk/website-design. There are 2 reasons we would do this:

1. It is easier to remember for regular users of the website (search engines like this)
2. It allows the website to utilise keywords for your business

As with all technical aspects of hosting, this type of URL rewriting is often implemented incorrectly. You need to ensure once again that this is done as a ‘301 redirect’ (permanent).

Testing proper redirecting methods

If you want to test your website to check if it’s utilising proper techniques for redirecting and URL Rewriting you can do so here: http://www.seoconsultants.com/tools/headers.asp

Final piece of advice

The search engines simply want to provide a good service to their clients (search engine users) and want to push the best websites onto these clients. They are not really interested in your business on an individual basis, after all your website is not their primary concern, their goal is simple, when someone types “website design in Cardiff” into their search engine they want to show them the most appropriate results wherever possible. As business owners we know how valuable the top spots in these search engines are, thus we simply must adhere to the guidelines and preferences of the search engines and hope that they pick our sites to display for the appropriate searches.

There are many other technical issues with professional hosting versus cheap hosting but that is beyond the scope of this document; maybe we’ll post more on that subject soon.

Designer Websites provide a free review for business websites, during which we examine your hosting solution and domain handling techniques. If you would like take us up on this no obligation offer contact us today.